Sam Makwana July 06 2017 Also known as bucket testing or split testing, A/B testing is a simple method of comparing two versions of a webpage or applications against each other in order to determine which one performs better in terms of converting visitors to customers. A/B testing is not only limited to webpages but can also test different elements of the web page such as the header, call to action tags, banners, links images, testimonials, paragraph text etc. Analyzing these elements helps you to determine which page layout or elements will work best for your business. Benefits of A/B testing Provides answers to certain questions such as which page layout is best for optimization, which element works better and which should be eliminated etc. It makes it easy to analyze real and factual results hence enabling you to make better decision that will lead to increased sales for your online business Enables monitoring and analyzing of visitors to give an insightful picture of their preference. Helps in continual improvement of user experience. A/B testing helps businesses to target their resources for maximum results hence increasing the ROI A/B testing leads to reduced risks inherent in big decisions such as strategy and pricing At Traffic radius, we have unmatched expertise and experience to conduct systematic testing of any website. This analysis gives you factual data to understand the rate at which visitors to your website are being converted to customers. In return, you can either improve user experience or entirely change the elements of your website in order to meet your business goals. In order to give you the best A/B testing results, our skilled team: Conducts an in depth research in order to understand your business goals, products and services. We then review the current pattern of engaging visitors on your webpage and devise the most effective test strategy that will best suit your website. We execute the tests and monitor the results which are then presented to you. Based on the results, we are able to advice you on the elements that work well and those that should be eliminated. A/B testing done consistently by experts can help improve your online business substantially. By knowing what works and what doesn’t as well as have evidence to back it up make it easy to make decisions. You are also able to craft more effective marketing strategy. For a full and detailed A/B testing experience, contact our friendly team today and we will help drive your webpage higher.