Get a Free Audit
  • info@trafficradius.com.au
  • 1300 852 340

Blog

';
Marketing

Explanation and Exploration of 8 Market Segmentation Types

Various market segmentation methods enable businesses to gain a deeper understanding of their target audience, leading to the development of…

by tr_main | 31 July 2023

Read more

Content Marketing

Understanding the Skyscraper Technique in SEO: Function and Execution

Understanding the Skyscraper Approach in SEO The Skyscraper Technique in SEO stands as a powerful SEO link building approach that…

by tr_main | 23 July 2023

Read more

SEM

Understanding PPC Metrics: A Comprehensive Guide to Evaluating Success

Let’s delve into the fascinating world of pay-per-click (PPC) metrics. First, let’s clarify what PPC is all about. PPC refers…

by tr_main | 23 July 2023

Read more

SEO

A Guide to Optimising Your Shop’s Visibility on Etsy

With a substantial number of active sellers on Etsy, standing out and gaining visibility in the marketplace can be a…

by tr_main | 23 July 2023

Read more

Marketing

Tracking 7 Key Performance Indicators (KPIs) and Metrics for Lead Generation

Lead generation is a critical aspect of any successful sales journey, and it’s a topic that’s often discussed by both…

by tr_main | 23 July 2023

Read more

SEM

What does CPC stand for? And why is a smaller budget better?

When it comes to pay-per-click (PPC) metrics, one of the most important ones is the cost-per-click (CPC). It plays a…

by tr_main | 23 July 2023

Read more

Marketing

A Step-by-Step Guide to Creating a Sales Plan

Congratulations on developing a highly effective sales and marketing strategy! Now, the crucial next step is to craft an exceptional…

by tr_main | 23 July 2023

Read more

Marketing

Crafting an Ideal Sales Prospecting List: A Step-by-Step Guide

In the world of sales, prospecting stands as a pivotal factor for achieving success. Getting it right allows you to…

by tr_main | 23 July 2023

Read more

Marketing

Smarketing: Achieving Alignment between Sales and Marketing

Embrace the reality of today’s fiercely competitive business landscape. Whether facing direct competitors or multiple semi-competitors with overlapping services, standing…

by tr_main | 23 July 2023

Read more

SEO

Generating and Evaluating Keyword Clusters

Google’s ever-evolving algorithms have shifted their focus from mere keywords to understanding search intent, and SEO strategies must adapt accordingly….

by tr_main | 20 July 2023

Read more

Content Marketing

Maximising SEO through Effective Press Release Strategies- a Step by Step Guide

When it comes to running a small business or startup, effective press release activities can be a game-changer. However, digital…

by tr_main | 20 July 2023

Read more

Content Marketing

Learn how to Execute Local keyword Research for SEO

Let’s dive into the guide for conducting effective local SEO keyword research. By understanding what local users search for, you…

by tr_main | 05 July 2023

Read more

Content Marketing

Crafting Your Hotel’s Narrative: Unveiling the Essence of Your Property

In today’s digital landscape, online bookings for hotels continue to dominate despite the challenges faced by the hospitality industry during…

by tr_main | 05 July 2023

Read more

Content Marketing

Enhancing Search with Generative AI

On May 25, Google granted access to exclusive generative AI capabilities to a select group of users. This highly anticipated…

by tr_main | 04 July 2023

Read more

Content Marketing

Crafting Catchy Headlines- A Step by Step Tutorial

Looking to maximise the performance of your blog posts? Look no further than this simple technique: crafting irresistible headlines. Did…

by tr_main | 20 June 2023

Read more

Content Marketing

A Comprehensive Roadmap for Achieving SaaS Content Marketing Success in 2023

Content marketing is the key to organic growth for your SaaS business. It not only positions you as a thought…

by tr_main | 20 June 2023

Read more

Content Marketing

Becoming a Content Developer- A Step-by-Step Guide

Are you passionate about working with content but unsure which role suits you best? Consider becoming a content developer, a…

by tr_main | 09 June 2023

Read more

Content Marketing
content-planning

Tips for Crafting an Effective Content Plan

What Is Content Planning and Why It Is Important? Whether you are a digital marketer or a business owner, we…

by tr_main | 20 April 2023

Read more

Content Marketing
ai-human-content

An Overview of AI Content vs Human Generated Content

Future of Content Marketing Industry- Potential of AI Content For many years, the concept of AI content has captivated the…

by tr_main | 19 April 2023

Read more

Content Marketing
pillar-page

Pillar Pages – The Essential Content Strategy Elements

Pillar pages have become irresistible magnets for links, organic traffic, and newsletter subscribers. But hold on, does this mean you…

by tr_main | 18 April 2023

Read more

Content Marketing
helpful-content

The Dos and Don’ts of Google Helpful Content

Boost your website content with our SEO agency in Melbourne! If you are struggling to drive adequate traffic to your…

by tr_main | 03 April 2023

Read more

Brand Marketing

7 Reasons Why Investing in SEO in 2023 is Crucial for Your Business

In today’s digital landscape, competition is fierce, and businesses that don’t invest in search engine optimization (SEO) risk being left…

by tr_main | 20 February 2023

Read more

CRO
Conversion Rate Optimization

Best Conversion Rate Optimization Metrics in 2018

The success of any business is largely determined by conversions. Conversion is a process initiated by driving relevant traffic towards websites – a small part of which then translates to useful leads that drive profits. More traffic means more success, hopefully. There’s one thing you will want to know about

by tr_admin | 12 November 2019

Read more

CRO
Banner

Comprehensive Guide on Conversion Rate Optimization (CRO) – Optimizing Your Conversion Rates for PPC

Want to get more from your existing traffic? Then Conversion Rate optimization (CRO) can be the solution that you are looking for. So, what is conversion rate optimization? Most of the marketing teams today are designed to drive more traffic towards the website. This will then be converted to leads

by tr_admin | 17 September 2019

Read more

Digital Marketing

Optimal Strategies for Effective Online Business Scaling

If you’re uncertain about the process of business ideas in 2023 scaling, rest assured it’s more straightforward than you may…

by tr_main | 13 June 2023

Read more

Digital Marketing

Comprehensive Guide to Google PageRank: A Complete Overview

Travel back in time, and Google PageRank used to be the go-to SEO metric that was widely discussed and valued….

by tr_main | 12 June 2023

Read more

Digital Marketing

Understanding ERR_TOO_MANY_REDIRECTS: Causes and Solutions

The ERR_TOO_MANY_REDIRECTS error occurs when a browser fails to load a webpage due to being stuck in a redirect loop….

by tr_main | 12 June 2023

Read more

Digital Marketing

How Companies are leveraging the power of AI to revolutionise their marketing strategies?

Throughout this blog, we’ve explored various applications of Artificial Intelligence (AI) in digital marketing strategy. Now, you might be contemplating…

by tr_main | 12 June 2023

Read more

Digital Marketing

Essential Steps to Guide You in Hiring a Marketing Agency for Your Business

When you run a small business, you encounter numerous challenges and must think on your feet to find solutions. To…

by tr_main | 09 June 2023

Read more

Digital Marketing

Expert Predictions on How ChatGPT and AI Will Influence PPC?

After years of speculation and anticipation fuelled by science fiction literature and movies, the rapid progress and implementation of artificial…

by tr_main | 09 June 2023

Read more

Digital Marketing

The Inevitable Transition Beyond Google’s Traditional 10 Blue Links

Despite the ongoing discussions regarding topics such as 0-click searches and the increasing presence of SERP features, it is essential…

by tr_main | 09 June 2023

Read more

Digital Marketing

Leveraging GA4 Analytics for Optimal SEO Strategy

Google Analytics has been an invaluable tool for SEO specialists, enabling them to delve into valuable insights through its comprehensive…

by tr_main | 08 June 2023

Read more

Digital Marketing

Strategies for safeguarding your content against algorithm updates and ensuring its relevance in the future.

The search algorithm updates used by Google are a set of rules that help organis the vast number of URLs…

by tr_main | 08 June 2023

Read more

Digital Marketing

Restoring Your Organic Performance Following a Website Migration

Recovering your organic performance after a website migration is a challenging task that requires careful handling. While a successful migration…

by tr_main | 08 June 2023

Read more

Digital Marketing

The Creator Marketing Campaign Launch Checklist: 8 Essential Steps

If you’re eager to harness the power of creators’ marketing, you’re not alone. With 75% of brands recognising its influence,…

by tr_main | 07 June 2023

Read more

Marketing

Creating a Comprehensive Marketing Plan for the Entire Customer Journey

Navigating through the world of full-funnel marketing and omnichannel strategies can be perplexing for many. Numerous articles delve into intricate…

by tr_main | 12 July 2023

Read more

Marketing

Effective and Tested Strategies for Rapidly Boosting Brand Awareness

If you are an emerging business, a start-up seeking funding, or a brand aiming to make a stronger impact in…

by tr_main | 07 July 2023

Read more

Marketing

Transformative Marketing Statistics that Altered the Perspective on Marketing

For over two decades, the experienced marketer at Traffic Radius has developed a profound understanding of the industry. However, the…

by tr_main | 07 July 2023

Read more

Marketing

Google Ads Unveils a Sleek and Streamlined Redesign

Google Ads is unveiling an enhanced design for its advertising platform, aimed at improving the accessibility and organisation of data…

by tr_main | 07 July 2023

Read more

Marketing

Master the Art of Discount Marketing: Boosting Sales with Smart Strategies

Discover the potential of discount marketing beyond consumer savings. Did you know that businesses can leverage discounts to drive revenue,…

by tr_main | 30 June 2023

Read more

Marketing

11 Strategies for Increasing the Acquisition of High-Quality Leads 

Are you struggling to generate leads for sales and for your business? Don’t worry, you’re not alone. Many business owners…

by tr_main | 29 June 2023

Read more

Marketing

A Beginner’s Guide to Effective Marketing Campaigns

In the summer of 2020, LEGO® introduced an innovative product called Braille Bricks by LEGO® through a well-executed marketing campaign….

by tr_main | 23 June 2023

Read more

Marketing

Understanding CPA Marketing: Building an Effective Strategy for Success

Decoding CPA Marketing CPA marketing, also known as cost-per-action marketing, is an affiliate-based commission model that rewards partners when their…

by tr_main | 23 June 2023

Read more

Marketing

Most Popular Google Searches: The Trending Topics on Google in 2023

What is the most popular search term on Google in 2023? This year, the global search leader on Google is…

by tr_main | 23 June 2023

Read more

Marketing

The Significance of a Unique Selling Proposition (USP) and Why it’s Essential for Your Business

The Importance of a Unique Selling Proposition (USP) for Business Success Having a unique selling proposition is crucial for business…

by tr_main | 21 June 2023

Read more

Marketing

Revolutionise Your Blogging Journey with 21 Essential Tips for Beginners

Are you interested in venturing into the world of blogging but uncertain about how to take the first step? Wouldn’t…

by tr_main | 20 June 2023

Read more

SEM
google optimize

The Beginner’s Guide to Google Optimize

It can be said that most of the internet users knows about or have heard about Google Optimization and have done some research to really find out what it is. But what is it really? It is a Google feature that creates solutions for A/B testing and personalization. Google Optimize

by tr_admin | 12 November 2019

Read more

SEM
what are google ads

Google Ads: What Are Google Ads & How Do They Work?

Google Ads : Here we are, decades later and possibly living in the golden age of information. There are 2.3 million searches on Google alone, every second, and guess what the majority of the search results are? That’s right, Google ads; those annoying websites that fill up the first part

by tr_admin | 12 November 2019

Read more

SEM
ppc marketing

Pay Per Click Marketing: Using PPC to Build Your Business

Pay per click (PPC) is a way to purchase the clicks rather than trying to earn them organically. The organic process takes a longer time to generate clicks. Thus, PPC is a method of search engines to help those who are looking for a quick web presence and clicks.

by tr_admin | 12 November 2019

Read more

SEM
beginners's guide to google analytics

The Complete Beginner’s Guide To Google Analytics

This article is for those who aren’t using Google Analytics or rather for those who are using Google Analytics but, have never looked at the data to know their traffic status. Well, it’s tough to believe that there are websites that ignore the power of Google Analytics.

by tr_admin | 12 November 2019

Read more

q13
SEM

7 Secrets About Google My Business Listing Every Local Business Should Know

Do you have a local business and want to make the most of Google My Business listing? Most local business owners think that customers search the name of their business just to find directions, to know business hours, to find contact details, or to know the types of payment they

by tr_admin | 12 November 2019

Read more

SEM
google conversion tracking

The Ultimate Guide to AdWords Conversion Tracking That Will Make You a Conversion Tracking Ninja

Picture this. A business owner sets up an AdWords campaign and suddenly observes a surge in traffic with truckloads of clicks into their website. It’s so overwhelming that they don’t know what to do. Sounds familiar? Well, I am not surprised. There are millions of business owners out there who

by tr_admin | 12 November 2019

Read more

SEM
google adwords

8 Definitive ECommerce SEO Steps That Will Transform Your Business

Of all the categories of websites out in the world wide web, none can be more challenging to optimize for search engines than ecommerce sites. Therefore, ecommerce SEO requires a rigorous approach that encompasses all aspects of SEO techniques. While this may sound as a daunting task, this article aims

by tr_admin | 12 November 2019

Read more

SEM
google analytics reports

Top 7 Google Analytics Reports That Every Marketer Should Know

What is the first thing that comes to your mind when you want to analyze the traffic that is coming to your website? Google Analytics (GA)? Yes, almost every marketer knows what is Google analytics all about. Well, the fact is that nothing comes close to this Google software,

by tr_admin | 12 November 2019

Read more

SEM
Google Analytics

What Is Google Analytics v5 – 8 Cool Features You Must Know

If you are into online marketing and search engine optimization, then you cannot be far away from Google Analytics v5. For starters, Google Analytics v5 is an online tool from the search engine giant that gives invaluable data and insights about the performance of your website based on various parameters.

by tr_admin | 12 November 2019

Read more

SEM
adwords remarketing

AdWords Remarketing – Your Handbook to Remarketing in Google AdWords

Have you ever thought what actually happens to your potential customers who are interested in your offerings, but are just not ready to pull the trigger? They might just cool off and move away from the idea of availing what you have got to offer.

by tr_admin | 12 November 2019

Read more

SEM
redirection

URL Redirect – The Complete Guide to Everything You Need to Know

Simply put, a URL redirect is way of telling one page to show up instead of another whenever there is a request to access the latter. This is a way of sending both users and search engines to a particular URL instead of the one requested originally.

by tr_admin | 12 November 2019

Read more

SEO

Addressing Discovered Currently Not Indexed with Google

John Mueller from Google recently addressed the question of whether removing pages from a sizable website can effectively resolve the…

by tr_main | 18 July 2023

Read more

SEO

Link Building Strategies That Contributed to Pet Keen’s 3M Organic Traffic Growth

Over the course of three years, Pet Keen has experienced remarkable growth, going from zero to nearly 3 million organic…

by tr_main | 16 July 2023

Read more

SEO

Advantages of an HTML Sitemap for SEO and Users

An HTML Sitemap plays a vital role in enhancing user experience and search engine optimisation (SEO) by facilitating the exploration…

by tr_main | 16 July 2023

Read more

SEO

11 Issues Affecting Website Crawlability and Their Solutions 

Are you curious about why certain pages on your website aren’t appearing in Google’s search results? Crawlability issues might be…

by tr_main | 16 July 2023

Read more

SEO

Keyword Mapping for SEO- A Comprehensive Guide with a Complimentary Template

Understanding Keyword Mapping Keyword mapping is an integral SEO strategy that strategically assigns target keywords to specific pages on your…

by tr_main | 16 July 2023

Read more

SEO

A Comprehensive Guide: Step-by-Step Process for Engaging a Link Building Agency

Link building is an important part of your SEO strategy. However, achieving top-tier links requires expertise, experience, and a significant…

by tr_main | 14 July 2023

Read more

SEO

Resolving the Issue of “Discovered but Currently Not Indexed

When you encounter the message “Discovered – currently not indexed” it indicates that Google is aware of the URL but…

by tr_main | 14 July 2023

Read more

SEO

Discover Effective Strategies for Identifying High-Quality Backlinks for Your Website

We’re aware of the significance of link building in any SEO strategy, with quality being paramount over quantity. This is…

by tr_main | 14 July 2023

Read more

SEO

Beginner’s Guide to Link Building for Events

When it comes to obtaining top-notch backlinks, SEO professionals are constantly seeking fresh and creative methods to secure powerful links…

by tr_main | 14 July 2023

Read more

SEO

React and SEO: Addressing Common Challenges

The growing adoption of React SEO and similar libraries, such as Vue.js, highlights their significance in modern web development. Larger…

by tr_main | 12 July 2023

Read more

SEO

A Comprehensive Guide to SEO Redirects- Simplified Yet Comprehensive

Website owners frequently encounter the need for redirects for SEO during their online journey. SEO Redirects play a crucial role…

by tr_main | 12 July 2023

Read more

SEO Tools

Top 13 Tools for Enhancing Local SEO

Undoubtedly, local SEO plays a crucial role in the realm of digital marketing, serving as a vital component for both…

by tr_main | 03 July 2023

Read more

SEO

Handling the Complex SEO procurement process For Enterprise Tech

The first step towards understanding the SEO procurement process is to identify your organisation’s specific SEO needs and objectives. Determine…

by tr_main | 03 July 2023

Read more

SEO

Beyond Comparison: Exploring the Benefits of Competitor Analysis in Today’s Market

Competitor analysis is a process of learning about your competitors’ products, services, marketing strategies and other factors. This helps you…

by tr_main | 30 June 2023

Read more

Social Media Marketing
marketing

Top 7 Tips on Creative Social Media Marketing – Mini Case Studies

Looking out for some fiercely creative social media marketing ideas from successful businesses? Then you are at the right place. In this article we have highlighted top 7 mini case studies of some of the most successful businesses who made it big through social media. Each of these businesses have

by tr_admin | 12 November 2019

Read more

Social Media Marketing
banner

Top 40 Benefits of Social Media Marketing that Helps to Grow Your Business Multitude

Did you know, you could spend as little as 6 hours on social media and dramatically increase your brand recognition, website traffic as well as sales with minimal or no cost? Yes, you heard it right. Those are the benefits of social media marketing. So, what is social media marketing?

by tr_admin | 12 November 2019

Read more

Social Media Marketing
Effective Social Media Marketing

Effective Social Media Marketing for Your Business

Did you know social media marketing assures 100% better lead-to-close ratio when compared to outbound marketing? Also, 84% of the B2B marketers leverage social media platforms in one form or the other. Now looking at those stats, social media platforms can surely be the solution that you are looking for. It is

by tr_admin | 12 November 2019

Read more

Social Media Marketing
Social Media Marketing strategy

Top 8 Social Media Marketing Strategy Elements that Work

Struggling with a social media marketing plan that is failing to get you the desired results? Or are you in need of some help for kick starting your social media strategy? Do you want to figure out what should you include and what should you not in your social media marketing

by tr_admin | 12 November 2019

Read more

Why Social Media Marketing
Social Media Marketing

Top 16 Reasons Why Social Media Marketing for Your Business Should Have a Strategy

Wondering why social media marketing strategy is so critical? Well social media strategy is the one that helps you to yield the desired marketing results. Today, 90% of the marketers say that social media marketing helps them to get higher business exposure. Also, 66% of the marketers who spend a minimum

by tr_admin | 12 November 2019

Read more

Social Media Marketing
Facebook Page for Your Local Business

How to Verify Facebook Page for Your Local Business?

Is your local business active on Facebook? Well, you are already active but wondering why is it still not working out for you? Just verify Facebook page. You have probably not made your Facebook page official. It is crucial to verify your local business page. This makes your online presence

by tr_admin | 12 November 2019

Read more

Social Media Marketing
Social Media Marketing

What is Social Media Marketing – Basic terms & Tips for Promotion

For those of you who are still thinking what is social media marketing (SMM), we would want to tell you one thing. You are not alone. While social media marketing has picked up phenomenally over the past few years, there are still many marketers who are yet to tap this.

by tr_admin | 03 October 2019

Read more

Web Design and Development
importance of Website 7 Reasons Why Your Business Should Have One

Importance of Website – 7 Reasons Why Your Business Should Have One

So you have a well established website with great word of mouth recommendations. You have a huge customer base that’s loyal and as a result you don’t have to worry about marketing. So what’s the importance of website ? Although you will find later in the article that marketing is

by tr_admin | 13 November 2019

Read more

Web Design and Development
UI and UX The Designers Guide to the Technology Industry

UI and UX – The Designer’s Guide to the Technology Industry

What is UI and UX designing and who are UX/UI designers? Do you often get confused and wonder what people mean when they say that they are designers? Well, don’t worry you are not alone. Design is certainly a vague and broad term. When somebody says that they are a

by tr_admin | 13 November 2019

Read more

Web Design and Development
How to Become a UI UX Designer

How to Become a UI UX Designer? – 7 Essential Steps From an Industry Insider

Some of the questions that I have come across from those who want to become a UI/ UX designer are: How can I better understand the role of a UI/ UX designer as I am a marketing manager/ programmer/ social media manager? I want to know more about design but

by tr_admin | 13 November 2019

Read more

Web Design and Development
website checklist

Website Checklist – 55 Pre and Post Website Launch Elements

Wondering what could be an ideal way to launch your website successfully? Well, there are a number of points to look into. But website checklist can be the answer you are looking for. Looking into all these aspects and implementing them to achieve the best possible results can be strenuous.

by tr_admin | 13 November 2019

Read more

choosing a domain name
SEO

Choosing a Domain Name for Your Business

Stuck between choosing a domain name that is easy to search as well as fits your business? Well, don’t panic. We have a few top tips that will help you to crack this code. Choosing a domain name is as important as choosing your company name.

by tr_admin | 12 November 2019

Read more

Web Design and Development
UI Designer

UI Designer – What Do UI Designers Actually Do?

Still unclear about the role of a UI designer? Well, don’t worry, you are not alone. For most of the people, the role of a UI designer still remains totally confusing or unclear. When you Google the phrase “UI designer”, you might find yourself more confused than ever before.

by tr_admin | 11 November 2019

Read more

Web Design and Development
Why Page Speed Is So Important for Google Rankings

Why Page Speed Is So Important for Google Rankings?

Search engine optimization and advancing a site or page’s rank on Google are complex topics, to be sure. More than a few people have been perplexed by the sudden and often inexplicable changes they experience in their SEO metrics. These include sudden drop or rise in their page’s rank, the

by tr_admin | 18 September 2019

Read more

DMCA.com Protection Status