Understanding Competitor Analysis
SEO campaign is totally absurd without a clear beginning. Competitive analysis does right that and guides you through your target.
Universally this is the most ignored step. We tend to focus more on “Mapping Keywords” “Content Optimization”and “Link building”.
By diverting our focus to understand our competitors and analyzing their influence in the market, we can obtain an extensive interpretation of our destined target and concentrate on areas of our shortcomings.
Who, What, Which? You shall discover the answer by yourself even before you complete reading this blog
* Who stands on top globally with respect to Organic Visibility?
* What keywords to bet on?
* Which are the potential challenges to backlink strategies?
When they are clubbed together, analyzed and implemented, they create a road map for your web site’s organic traffic.
Is Competitive Analysis that Significant in SEO? Definitely Yes: Let’s help you understand why?
- Firstly, It provides you with the data about the best trade secrets of all the industries that have vigorously gained much of the users attention.
- Provides you with complete guidelines in betting on promising keyword rankings.
- A complete picture on the areas that you need to concentrate on with the help of the insights, to organize an outstanding professional team and perform target oriented tasks.
- A detailed protocol to assist in your smooth SEO campaigning .
- How to identify your Potential Competitors, their strengths and weaknesses. With this you can build a strategy to work on the competition to outshine them, by working on the Pro’s and Cons of the competition.
Recognize and Distinguish Your Competitors – They could be On-line or Off-line, or Just Anywhere around.
The first few (Ranking below 5) competitors that you identify from this analysis are the nearest threat to you. But identifying your Competitors would be the ideal step to begin.
You might assume identifying your Competitors is very simple with Google being your partner. Yes no doubt, identifying them is simple. But just Google search might not be the answer.
Let’s Classify the various type of Competitors for you
- Obvious Competitors (Offline – Professional associations from clients)
- Payers (Competitors) to Advertisers for Online Research
- Physical Competitors (By Location- Close or Distant)
This classification helps you understand the actual game between geographical-professional competitors and concept of payers to the Advertising industry for Online research, which is trending On line.
Here are the 4 Simple steps I use to identify my competitors:
Enter your Domain name in SEMrush – “Metrics” that I bet on are – “Total Traffic” and “Familiar Keywords” ↓
Browse further to the section “Organic Competitors”
You land with a “Full Report” (Competitors Identified) – “View”
Simultaneosly I access Template sheets that Google gives for Competitor Analysis.to open the “Audit Data” tab and input the data of my 2nd and 3rd Competitors (Domain Names and Links)
Follow the Screen shot below:
Explore the Template sheets that Google gives for your Competitor Analysis.
A consistent and sincere efforts in targeting multiple clients with the assistance of a well defined process is the need of the hour to amplify your Results.
We have designed this Template to emphasize on the strategies, and gain accurate interpretation of your reports without exhausting time and resources on irrelevant research..
Google Competitor Analysis Sheet Template, provides you:
*The key points of the data collected.
*Tools necessary for the same.
*Grading of metrics depending on identical themes.
This collected information corresponds to:
- Domain authority similar to a SEO Metric
- The amount of traffic generated from this Competition.
- The keywords leading to this traffic.
- Backlink profiles of your Competitors and its vastness.
We present a bird’s eye (Graphical representations) for vital metrics to assist you in recognizing the powerful backlinks.
This template can be utilized as a “base source”, & can be further modified to suit your client’s targeted results and also to identify the metrics that are most appropriate and actionable.
Ever heard of Gap analysis for your Backlinks?
This analysis helps you recognize the websites that are directed (linking) to your competitors, without directing to your website.
Now, this is a crucial data which assists you to bridge the loop between profiles of your competitors’ backlink and in turn upgrades your Web site’s ranking authority by obtaining existing competitor links from these websites.
The websites which link to one or more competitors (specifically above three) stand as our indirect targets, using which we can post our guest contents.
This report can be obtained in a few simple steps:
Go to the Moz Website↓
Open the Site Explorer.
Enter the the domain name of your first Competitor.
Next click on “Linking Domains” directed on your left.
Now click on “CSV Request” to access the desired data.
Next, move to the the Template sheets of your Competitor Analysis.
Choose the “Import tab of Backlink and then Competitor 1”
Input contents from the CSV file.
The Result should appear similar to this:
Follow the same steps for your 2nd and 3rd Competitors and for your website as well, in their respective tabs that are highlighted in red.
If you are sure of feeding the entire data in appropriate tabs, your reports on Analysis of Backlink Gaps, should open in multiple tabs.
The report gives you information on backlink source of your competitor, the common links that they share, and the ones that you don’t presently posses.
It’s professional ethics to mask the tabs of “Import” once you key in all the data in the red tab, in order to get a neat copy of your ultimate report.
Follow these quick steps :
*Select Hide sheets, after you Right click on any of the tab. Now only the tabs in “blue” and “green” colors will appear
- Most of our backlinks are obtained in the initial stages, when you begin Campaigning of your SEO.
- This is how we have our ready Backlinks for most of our Customers during SEO Campaigning.
- This data helps you build links over a period of time without exhausting your valued time and resources in collecting links from highly ranked authorities
- The key take away from this is we have a great raw material for a successful extension and establishment from The Campaign.
Your Analysis is not complete without Analyzing your Keywords Gap
This process determines the top keywords that your competitors own as compared to your website.
From this process onwards, we converse your analysis to understand the reason for top ranking of keywords of your Competitors, and target at reaching your keywords to the same competency.
This procedure often involves:
*Revising your meta data.
*Modifying the architecture of your site.
*Streamlining and restructuring your contents.
*Introducing new and competitive contents suitable to the keywords theme.
*Linking your keywords progressively to reach your contents.
This report follows the same process as that of backlinks excluding the source of the data.
To refresh the steps for you:
Head to SEMrush
Key in the Domain Name of your first Competitor.
Select the menu on the left navigation leading to “Organic Research”
Now click on “Export” button on your right.
Your CSV file is now downloaded, paste this content in the “Competitor 1” tab in “Keyword Import”.
Follow the same steps for your 2nd to 4th Competitors.
The desired report multiplies on the Analysis tab of “Keywords Gap” highlighted in green.
The Result should appear similar to this:
This would be your ideal starting data to pile up documents for Strategic Complex “Keyword Mappping” for SEO Campaigning of your clients.
The key here is to focus on the most relevant keywords rather than assuming thousands of keywords that are way too common”.
Keywords Research Analysis helps in revamping your contents to rank on top, by working on the relevancy of the keywords and the subject.
The analyzed report further helps push your editorial calendar, as you will discover the keywords and subject with which you would be encouraged to design and build new contents to challenge your competitors.
While planning your Contents strategy, you can carry this to a next level by analyzing and picking up the best “Base sources” to improvise your contents from the existing rankers.
You can then collate the top “content bases sources” from various competitors to further improvise and formulate a complete resource package for relevant topics.
Your SEO Strategy is driven by the pivotal insights from your Audit
Well, your task doesn’t end by merely generating reports, but implementing them as per the collected data, is also crucial.
You can incorporate/upload insights on the 1st tab of your spreadsheet template, from your analysis utilize them to manage and drive your campaign strategy.
Few insights that you can take -away from this article:
*The mean count of the domains referred by your competitors..
*How this correlates to your backlink profile.
*Content creation must be the point of focus of your campaign, if you stand beforehand to your competitors with backlinks.
*In any cases if you are lagging behind your competitors in terms of backlinks, you understand that you need to begin a campaign on link building at the earliest.
*The most crucial insight we earn is, who are the vigorous competitors in Pay per click (PPC) and what are the keywords of high commercial reach that they bet on for competing organically for potential conversions.
Competitor Analysis done, Reports generated, Key insights incorporated, What next?
Yes you Guessed it right, Implement them in your Workflow
Quick Recap for your immediate action:
* SEO Competitor analysis is the most unnoticed process in designing a strategy for Digital Marketing. Pay attention to it.
*It assists you to strategically build distinctive and composite SEO campaigns with the easily available information and appetite of your industry.
*This will put your Website on top overnight by giving your competitors a big run for their money against the SEO Programs with cookie cutters that they generally follow.
Isn’t is as simple as it sounds? Instrument this process right away.
Also remember you can modify it according to the relevancy of your business and your client’s demands.
Before you get too busy in implementing SEO Competitor Analysis strategy, Can you do us a favor?
Please leave a sample of your Spreadsheet template below.