With the advancement of digital technology, there are several tools now available to businesses to promote their services or products. These include SEO, Google Adwords, Social Media Marketing, Re-marketing etc. But even in this era, nothing beats the conversions you can get from a good email marketing campaign.
Email marketing campaigns work best when users have signed up for a newsletter or getting other marketing material on your website. This shows that they have ongoing interest in your products or services but are not ready to purchase immediately. They fall under a sales pipeline. Via email marketing techniques, it is possible to keep these leads warm and remain in contact with potential customers till they are ready to buy.
At Traffic Radius, we help businesses with their email marketing campaigns. This includes:
- Creating great landing pages for newsletter signup
- Connecting the website’s CMS system to email marketing applications such as mail chimp
- Designing email marketing template (content and images to be provided by client)
- Sending out the marketing emails
- Observing the results and success rates and fine-tuning future campaigns accordingly.
So if you are looking to generate inquiries and sales for your business on a recurring basis, contact Traffic Radius today to discuss about our email marketing strategies.