Marketing your business is not like the olden days where you would have to work hard to attract some attention to your business. The world has grown since that age and business marketing has revolutionized adversely due to technology advancement. The new world of business marketing goes around websites, mobile applications and other methods of marketing that are more effective in terms of the number of people they reach.
However, most people ask, “Does it really work? Can I really market my business through the internet? There are some people who have not been successful, how can I make mine work?” The use of websites to market your business can work in ways you cannot imagine. A simple website, carefully created can be very effective in terms of attracting customers from all over the world. However, why is that not the case with every business website? You have to realize, as a business owner, that not everyone will have your business website’s URL and that the only way to find it is to discover it on search engines as they search for businesses offering the services and products your business offers.
Search engines, such as Google and Bing, provide several pages of the searched keyword. These pages are pages related to the keyword a potential customer searches for, with the first page containing the websites and articles that relate closest to that keyword. In order for the potential customer to find interest in your page, your page should be among those in the first page. This is the reason why most business websites do not provide as much publicity for their businesses. Now, how do you get your business website on the first page of the search engine? The answer is simple, search engine optimization, SEO in short.
How SEO Works?
How does SEO work? SEO, short for Search Engine Optimization, is not a complex or expensive process. It is quite simple to do to any website. In order to understand how SEO works, you need to understand how search engines, such as Google, decides which pages are worth showing to their searchers and which pages come before others.
Google, for instance, is one of the most used search engines. In real sense, Google does not go through every website, page by page in order to decide on the best websites to show in the SERP (Search Engine Results Page). These pages are millions in numbers and that would take a very long time. However, there is a simple way they can decide on the best sites for their users and that is the use of an algorithm. The search engine has a complex algorithm that compares the content in each website and then decides which website has content worth showing on the first page.
Three things this complex algorithm considers is the quality of the content on your website, i.e. how unique it is, the number of reference links you offer on your page, and finally the level of trust your page has gained from the visitors who have visited your website. Google is a search engine that is very conscious of the content and websites provided to their customers. In simple terms, your business cannot find its way to the search engine’s preferred websites if you do not please their algorithm. In order to satisfy the algorithm there are things you need to remember.
- Google wants to provide their customers with the most interesting, unique and informative websites; this is one of the things their algorithm filters out when providing a list of websites. If your website’s content does not offer readers anything unique, then your page is not worth the read.
- Google wants to provide customers with the websites that have previously gained trust from the visitors. Using the ranking systems available for websites, Google either awards your page with points or deducts them according to the reviews that visitors provide. Websites with poor reviews attract consequent penalties and this moves them down Google’s list of preferred websites.
- Once your page gains authority and popularity over other pages, your business website will move up the ranks. In order to do this, try your best to share your website’s links, get more and more people to visit your website and your webpage will move up the ranks.
SEO optimization, however, is the only way your page will attract Google’s attention. There is a list of very common and very easy to do SEO basics that will definitely move your website to the first page of the searches related to your niche. These search engine optimization strategies, used by many companies on their websites, have provided the best results for these pages. If you put them in practice, then the results will manifest in a short time.
This list provides a number of strategies that you should put to use on your website while creating content or even changing the look and feel of your website. These strategies, even though are effective, cannot work overnight because that is not how it goes. The best way of how to do SEO is to continually practice it on your website and observe the progress.
1. Location Based Webpage Content
How do your potential customers find your business? Well, the fact is that one of the things that Google considers greatly is how easy the location of your business is to find. The best and easiest way to find a business’ location is by use of a map and location web pages. If you have not integrated location pages in your website, then you should. In addition to the location web pages, make sure you choose a simple link, a simple URL that customers can easily grasp, add the name of your business, a real address together with a phone number that potential customers can use to reach you.
2. Google My Business
Google My Business is a platform that allows business owners and managers to tell potential customers about their business and give crucial information regarding their businesses, i.e. the products and services they offer, their locations, the actual name, and the contacts potential customers can use to contact them and even a picture of their business. A Google My Business account, abbreviated as GMB, is one of the simple things that Google takes into consideration when filtering out the business pages that are worth showing to their customers.
Google My Business is one of the best ways you can manage your online presence. This platform allows you to make a simple analysis of the progress your business makes, including the number of people that visit your website, their locations, and the reviews they provide. The account is also very helpful when it comes to communication with potential customers and it allows you to find out where your business is most popular. A GMB account is completely easy to set up and is highly recommended that you create one for your business.
When creating your Google My Business account, there are certain things that you should avoid in order to make it an effective account.
- Avoid keyword stuffing in your business name. Usually, people think that the use of certain keywords in their business names in the GMB account will provide you with a higher ranking, which is not the case. Instead, use your actual business name to avoid confusion and rejection by Google. Make it simple and straightforward.
- Use of fake contact information: Usually, not everyone is willing to provide his or her private information in such platforms. In these cases, the most common thing people do is providing fake information just to fill in the details, which almost never works. You see, the provision of real information on your account helps your potential customers reach you and they will in turn provide positive reviews depending on the quality of service you provide them. If you do not want to give your private information, try to get contacts, specifically for your business, and give them instead.
- Use photos to show your business. The use of photos provides evidence of your company. You should also make sure that you provide high quality photos for your potential customers, photos that are clear.
3. Use of links
Links to other pages, usually references, are very important to your website. As stated earlier, links are one of the considerations made by Google’s algorithm to determine the best and worthy websites to show on searches. However, use of many irrelevant links is not the best way to go on how to SEO. Stuffing of links on your website will come out as a desperate means to try and get your business website recognized and even though Google will recognize your business website, it will not be a positive recognition and your website will be penalized.
4. Unique and interesting content
Many pages on the internet try to attract some traffic without offering any important information at all. Google, as a search engine that considers the information provided to their customers, is very careful not to give these websites in any search provided to their searchers. So, to avoid penalties imposed on your website, make sure that the content on your website is completely relevant and is full of important information, not just keywords stuffed in articles to improve ranks.
You should also remember that business websites in the same niche you provide services and products in are numerous. This means that there is a possibility of providing the same information on your website as others, which makes your website irrelevant and useless because there are others like yours. For this reason, you should take time to go through the popular websites on your niche’s search and the information they provide. You should then try to provide a certain unique aspect on the website in order to prove to Google that you have something to offer the searchers.
5. Optimize your website for use on a mobile phone
The use of computers in website searches has continually dropped through the years. Since the use of mobile devices such as mobile phones and tablets came into being, most people who search for certain keywords in Google use mobile devices for their website experiences. This became a prime concern for Google when the use of mobile devices for searches became more than desktops. Google, as a result, developed a simple arithmetic solution and integrated it into the search engine’s algorithm to get it to filter out the websites that cannot run on mobile devices.
For the sake of the people who use mobile devices for searches, make sure you optimize your website to run on any device including mobile devices. This improvement is also one ways of how to improve SEO.
6. Short URLs
Short URLs are efficient when it comes to grasping them or even feeding them to different platforms. The use of long URLs, like 10 words long, seems a bit too tiring for people who visit your website. However, there is no rule that states the number of words that your website URL should have but Google considers those websites with short URLs instead.
7. Look and Feel
People who visit it will review your website. One of the things your visitors will consider when giving ratings and reviews of your website is the experience they had using it. Before you make your website available online, customize it in such a way that it seems beautiful to users and makes it pleasant to work with. Make it easy to read and navigate through. That way, your users will greatly appreciate the look of your website and will give a positive review, which will improve your rankings.
Search Engine Optimization has been available for a very long time. In order for your business website to attract a large number of visitors and potential customers, you should make it a habit to do all these SEO strategies on your website, which will continually improve your ranks according to Google’s algorithm. Once your business website attracts enough visitors, come back and thank us.
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