MultiVariable Testing Sam Makwana July 06 2017 As Admiral Grace Hopper says, “An accurate measurement has more value than a thousand expert opinions” The web provides an excellent platform to be used in sharing ideas and getting to know what works with different people in order to help them take the right step. The web also helps one determine what would hinder them from taking that step. Adjustment of one variable will show the effect on the performance of a page. How can one determine the proportion of the effect of several changes and test various options of one’s web pages ? Multivariable or testing of different variables makes it easy for one to analyze several changes concurrently. They could be five or even twenty. One will still get precise results without necessarily increasing the size of the sample. More to that one is still able to determine the effect of a single change made in order to make the best use of one’s page. Traffic Radius has an expert team to do the multivariable tests so as to help you make use of your pages to get maximum results. Our team is experienced in this technique which uses current tools like Google Site Optimizer and Omniture Test and Target to produce accurate results on the tests. Some of the advantages of multi-variable testing includes: They consume less time than the A/B testing. Many variables are tested concurrently making the process effective and learning becomes fast. Thanks to the fact that the changes can be tracked and analyzed at once without consuming more time as was previously. This testing has made it possible to have various versions of headlines, content and ad placement, images, buttons among many others. With our Traffic Radius multi-variable testing solutions one can: Make good use of your web pages and improve performance Reduce time spent on testing Actualize new creative designs and ideas Increase rates of conversion and page usefulness.