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Adwords vs. Organic Search: Which is Better for Your Business?

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Adwords vs. Organic Search: Which is Better for Your Business?

Blog / Adwords vs. Organic Search: Which is Better for Your Business?

Adwords vs. Organic Search: Which is Better for Your Business?

Did you know that page 1 of Google is THE place your customers are looking for you? In fact, around 70%* of ALL online experiences begin with a search engine. That means, if you’re not at least hovering around that top spot, you’re likely missing out on the chance to convert your target audience into paying customers.

It sounds easy, but how do you climb up to that first page? There are two ways: Adwords or organic search. Knowing which is right for your business can be the difference between fending off the competition or handing them your potential sales on a plate.

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Adwords, also known as pay-per-click (PPC) are ads that appear on search engine results pages (SERPs) when your customers search for your chosen keywords. These ads are typically displayed at the top or bottom of the SERPs and are marked as ‘Sponsored’.

Advantages of Adwords

  • Adwords can drive traffic to your site almost instantly once your PPC campaign goes live – perfect for businesses looking to generate quick leads and sales.
  • With Adwords, you can target specific demographics, geographic locations, and even the time of day your ads appear.
  • Adwords provides detailed analytics, allowing you to track every aspect of your campaign’s performance, from clicks and impressions to conversions and cost per acquisition.

Challenges of Adwords

The pay-per-click model can become expensive, especially for highly competitive keywords. It requires continuous investment to maintain visibility. Plus, once you stop paying for ads, the traffic from them stops immediately.

What is Organic Search (SEO)?

Organic search (SEO) involves optimising your website and content to rank higher in unpaid search engine results. This process takes time and requires a strategic approach to content creation, keyword research, and website optimisation.

Advantages of organic search:

  • Unlike PPC, organic traffic doesn’t require ongoing payment. Once your site ranks well, it can continue to attract visitors while you sleep.
  • SEO efforts build over time, leading to sustained traffic and long-term visibility.
  • Organic search results are often seen as more credible by users (compared to sponsored ads) and can therefore enhance your brand’s trustworthiness.

Challenges of Organic Search

Achieving high organic rankings can take many months of strategic planning and implementation. It’s a long-term strategy requiring patience and consistent effort. Plus, search engines frequently update their algorithms, which can impact your rankings.

Which Should You Choose?

The choice between Adwords and organic search depends on your business goals, budget, and timeline. If you need immediate results and have a budget for advertising, Adwords can provide quick visibility and leads. It’s particularly effective for time-sensitive campaigns, product launches, or targeting specific audiences.

If you’re focused on building a long-term online presence investing in SEO is a great choice. While it takes time, the benefits of sustained, cost-effective traffic and enhanced brand trust are hard to deny.

For many businesses, a balanced approach leveraging both Adwords and organic search can yield the best results. Adwords can drive immediate traffic while your SEO efforts build over time. This combination ensures you capture both short-term gains and long-term growth.

Need Help?

At Traffic Radius, our experts can help you determine the best approach for your business, ensuring maximum online visibility and ROI. Get in touch with us today to discuss how we can help you harness the power of digital marketing for your business success.

*Source: ahrefs (2024)

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