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Google shopping

Leveraging Google shopping

Introduction to Google Shopping Being an online merchant has its fair share of perks and challenges. While it’s easy to set up an e-commerce store, it’s even easier to sell online and take home a handful of profits, thanks to the significant increase in marketing channels over the last decade.

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google optimize

The Beginner’s Guide to Google Optimize

It can be said that most of the internet users knows about or have heard about Google Optimization and have done some research to really find out what it is. But what is it really? It is a Google feature that creates solutions for A/B testing and personalization. Google Optimize

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what are google ads

Google Ads: What Are Google Ads & How Do They Work?

Google Ads : Here we are, decades later and possibly living in the golden age of information. There are 2.3 million searches on Google alone, every second, and guess what the majority of the search results are? That’s right, Google ads; those annoying websites that fill up the first part

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ppc marketing

Pay Per Click Marketing: Using PPC to Build Your Business

Pay per click (PPC) is a way to purchase the clicks rather than trying to earn them organically. The organic process takes a longer time to generate clicks. Thus, PPC is a method of search engines to help those who are looking for a quick web presence and clicks.

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beginners's guide to google analytics

The Complete Beginner’s Guide To Google Analytics

This article is for those who aren’t using Google Analytics or rather for those who are using Google Analytics but, have never looked at the data to know their traffic status. Well, it’s tough to believe that there are websites that ignore the power of Google Analytics.

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7 Secrets About Google My Business Listing Every Local Business Should Know

Do you have a local business and want to make the most of Google My Business listing? Most local business owners think that customers search the name of their business just to find directions, to know business hours, to find contact details, or to know the types of payment they

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google conversion tracking

The Ultimate Guide to AdWords Conversion Tracking That Will Make You a Conversion Tracking Ninja

Picture this. A business owner sets up an AdWords campaign and suddenly observes a surge in traffic with truckloads of clicks into their website. It’s so overwhelming that they don’t know what to do. Sounds familiar? Well, I am not surprised. There are millions of business owners out there who

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google adwords

8 Definitive ECommerce SEO Steps That Will Transform Your Business

Of all the categories of websites out in the world wide web, none can be more challenging to optimize for search engines than ecommerce sites. Therefore, ecommerce SEO requires a rigorous approach that encompasses all aspects of SEO techniques. While this may sound as a daunting task, this article aims

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google analytics reports

Top 7 Google Analytics Reports That Every Marketer Should Know

What is the first thing that comes to your mind when you want to analyze the traffic that is coming to your website? Google Analytics (GA)? Yes, almost every marketer knows what is Google analytics all about. Well, the fact is that nothing comes close to this Google software,

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