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In 12 November 2019

The Ultimate Guide to AdWords Conversion Tracking That Will Make You a Conversion Tracking Ninja

Picture this. A business owner sets up an AdWords campaign and suddenly observes a surge in traffic with truckloads of clicks into their website. It’s so overwhelming that they don’t know what to do. Sounds familiar? Well, I am not surprised. There are millions of business owners out there who

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In 12 November 2019

8 Definitive ECommerce SEO Steps That Will Transform Your Business

Of all the categories of websites out in the world wide web, none can be more challenging to optimize for search engines than ecommerce sites. Therefore, ecommerce SEO requires a rigorous approach that encompasses all aspects of SEO techniques. While this may sound as a daunting task, this article aims

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In 12 November 2019

Top 7 Google Analytics Reports That Every Marketer Should Know

What is the first thing that comes to your mind when you want to analyze the traffic that is coming to your website? Google Analytics (GA)? Yes, almost every marketer knows what is Google analytics all about. Well, the fact is that nothing comes close to this Google software,

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In 12 November 2019

What Is Google Analytics v5 – 8 Cool Features You Must Know

If you are into online marketing and search engine optimization, then you cannot be far away from Google Analytics v5. For starters, Google Analytics v5 is an online tool from the search engine giant that gives invaluable data and insights about the performance of your website based on various parameters.

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In 12 November 2019

AdWords Remarketing – Your Handbook to Remarketing in Google AdWords

Have you ever thought what actually happens to your potential customers who are interested in your offerings, but are just not ready to pull the trigger? They might just cool off and move away from the idea of availing what you have got to offer.

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In 12 November 2019

URL Redirect – The Complete Guide to Everything You Need to Know

Simply put, a URL redirect is way of telling one page to show up instead of another whenever there is a request to access the latter. This is a way of sending both users and search engines to a particular URL instead of the one requested originally.

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In 12 November 2019

How to Optimize Your Website for Google Answer Box?

With a constant need to top the ranking game, have you ever wondered what is the new deciding factor today anyway? Well, it is your “featured snippets”. Masking organic search results that appear at the top of the Search Engine Results Pages and making your way into the Google Answer

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In 12 November 2019

New Google Algorithm Update is Making Rounds – 9th March 2018

Have you witnessed some turbulence in SEO over the past couple of weeks? Well, if yes, do not panic. It is just the new Google algorithm update making rounds. As March 9th 2018 was the date we witnessed a lot of changes and as Google also has refrained from giving this

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In 12 November 2019

What is a Good Click Through Rate and How Can You Achieve It?

As marketers look for new and innovative ways to target potential customers one question that frequently bothers them is what is a good click through rate. Well click through rates require special attention and you should know what numbers you are looking at. Click through rates vary by both industries

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In 12 November 2019

How to Set Up a Google AdWords Campaign? – A Complete Guide

A Google AdWords campaign is the surest and fastest way to get initial traction for websites that have been just launched. Although the tool and its features look pretty straight forward, the intricacies of working with it can be quite complicated. Some of the questions I will be trying to

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