We have come across several clients who still have misconceptions about XML sitemaps. SEO, being the most powerful way of promoting your website, a small error can leave you behind the competition. Be it your keywords, meta-description, Header Tags, Robots.txt, Sitemaps or Alt tags, the functionality and optimization must be
Read moreUnderstanding Competitor Analysis SEO campaign is meaningless without a clear beginning. Competitor analysis can help you with the right beginning and guides you through to your target. Universally this is the most ignored step. We tend to focus more on mapping keywords, content optimization, and link building. By diverting our focus to understand our competitors and analyzing
Read moreWe often hear a saying in the marketing industry, i.e. “Content is King”. In Digital media, it can mean any information created and published on the Web. Well, Creating a good piece of SEO Content isn’t that simple. It is better said than done! 1. What exactly is an SEO
Read moreSearch engine optimization (SEO) is a business marketing channel with plenty of benefits. It can be implemented by both small and large businesses due to its low cost and scalability. What is SEO? We can define search engine optimization as a set of activities that ensure your website is easily
Read moreAre you tired of experimenting with various approaches to get your site positioned higher? Tried implementing SEO techniques? Failed? Before you curse the SEO techniques, let me disclose that there’s dependably a procedure to get the best yield! There are thumb rules set to get the nuts and bolts right,
Read moreStructure of the blog: 1) Introduction 2) Understanding Search Engine Optimization On-page SEO Off-page SEO 2) The Importance of SEO for your business 3) Developing an effective SEO strategy Functioning of a search engine Determining the relevancy of a page Understanding your audience Issues encountered while matching content to queries
Read moreGoogle’s all-knowing, super powerful and forever improving search engine algorithm is the lifeline of Internet. With each update, Google has brought a revolution in SEO strategies and shifted the overall spectrum of online businesses. Achieving online success is almost impossible without understanding Google algorithm updates over the past few years.
Read moreFor quite a long time, Google had enjoyed its rightful top position as the first mover. You would talk about “search” and everyone thinks Google. But is this still the case? When Bing was first introduced, people questioned the judgment of its creator. Nobody knew that one day it would
Read moreIntroduction Ever struggled with determining the popularity of your brand, or pinpointing regions where your product is most searched for? Or the most common one, with finding which key terms and queries (relevant to your business) are most searched for on Google? Your struggle is about to end. It may
Read moreYou must be thinking Bing Ads is a joke, right? I can understand. Most of us don’t even believe that there are people out there who use Bing. Let alone a Bing Ads Campaign. But hang on a minute. Have a look at these stats and we’ll talk. There’s no
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