FAQS
Q1: What is display advertising, and how does it work?
Display advertising uses visually engaging ads, such as banners and videos, to promote your brand on websites, apps and social media platforms. These ads are shown to targeted audiences based on their online behaviour, interests, and demographics.
Q2: What platforms do you use for display advertising?
We specialise in running campaigns on Google Display Network, which reaches 90% of global internet users. We also use other platforms to ensure maximum exposure for your brand.
Q3: How is display advertising different from search advertising?
While search ads target users actively searching for specific keywords, display ads are designed to increase brand visibility and awareness by appearing on websites, apps and platforms where your audience spends their time.
Q4: What types of businesses benefit from display advertising?
Display advertising works for businesses of all sizes and industries. It’s especially effective for e-commerce, retail, real estate, education and hospitality, where visual impact drives customer engagement.
Q5: How do you measure the success of a display ad campaign?
We track metrics like impressions, clicks, conversions and return on ad spend (ROAS). Regular reports provide insights into campaign performance and areas for improvement.
Q6: How does remarketing work with display ads?
Remarketing uses display ads to re-engage users who have previously visited your website or interacted with your brand. These ads remind users of your offerings, encouraging them to return and take action.