Why Ranking for Melbourne Can Make a Difference to Your Profitability?
97% of consumers are searching for a local business on the Internet.
46% of all the searches on Google have a local intent.
82% of searches on smartphones are “near me” searches.
These figures paint a clear picture – most consumers looking for a local business begin with an online search. And a big chunk of your target customers use their mobile devices for search.
In that light, if your Melbourne business is not optimised for your target location and does not rank on the top of the search results, you will hardly receive any traffic (and leads).
And it’s highly likely that many of your competitors in Melbourne are aggressively planning to dominate local search. By not ranking for Melbourne, your business is falling behind the competition.
By ranking for Melbourne, your business will benefit in every way:
- You will be able to reach every customer whether they are searching on the go, from their desktop in the office or from the tablet in their home.
- You will receive highly targeted traffic. By not optimizing for Melbourne, you may receive traffic from all over the country. This can directly affect your conversions. And that’s not the best use of your website.
- Boost your conversions. Users searching online are ready to make a purchase. And people implicitly trust a website listed on the top of Google (or any other search engine for that matter). By showing up when your target customers from Melbourne are searching actively, you have a higher chance of converting them into paying customers.
When you want to enjoy these benefits and more, you must rank on the top for Melbourne.
With Google updating its algorithm constantly, you need a strategy that will work no matter what.
Traffic Radius has built a reputation for ranking websites in spite of all complexities. That’s what makes us the best SEO company in Melbourne.
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