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ecommerce seo

Ecommerce SEO

Website traffic is an important goal for every website owner. In all likelihood, you have heard about ecommerce SEO a few times already. Perhaps you are wondering “how to do SEO of your ecommerce site?” Perhaps you are already searching for ecommerce SEO companies.

Who wouldn’t want a constant flow of targeted and high-quality traffic?

But with the jargon and the constant updates from the search engines, getting a hold over ecommerce SEO can become daunting. In this guide, we will cover some essential aspects of ecommerce SEO for you.

What is Ecommerce SEO?

SEO or search engine optimization is the process of generating traffic from the organic results (i.e. natural, free traffic) on search engines such as Google, Yahoo and Bing.

When you look up Google, for instance, for something, you are directed to the search engine results page (SERP). Here, you will see 10 organic search results as well as paid ads.

Ecommerce SEO can help ensure that your product pages show up in one those ten organic results. But for every search query, the search engines show up an endless number of results. So if your products don’t show up in the first page, expect far lower traffic.

Think of it from the perspective of Google. Their goal is to provide the most relevant links in response to a user’s query. You can help Google and ultimately your business by:

  • Providing the most informative answers to a wide range of questions about a topic.
  • Using high-quality videos, images or examples to support your product description.
  • Provide the best user experience by ensuring your site loads quickly, is mobile-friendly, the interface is intuitive, etc.
  • Get people to talk about (and link) to your site.

You can do all of these things yourself or hire an ecommerce SEO agency to do it for you. That way you can focus on your core business while our specialists help you rank on top of the SERPs.

Your Ecommerce Website Needs SEO, Here’s Why

Whether you are a start-up, small business or an enterprise, SEO can boost your ecommerce website’s visibility and profitability. Here’s how.

Your Competitors Are Doing it

If your ecommerce store does not have an SEO strategy in place, you’ll find it hard to compete with those have invested in SEO. Un-optimized sites usually appear further down in the SERPs, which means that your prospective customers are less likely to find you. And all this time, your competitors will grow their sales and profitability. In essence, you are letting them grow bigger.

SEO is Important for Ensuring Customers Find You

In the absence of a solid SEO strategy, your ecommerce website is missing out on a lot of potential sales. If you’re not convinced, check your analytics to understand where your traffic, sales and conversions come from. In all likelihood, organic search would be the top source. By ignoring ecommerce SEO, you are risking visibility. The lower the number of people know about you, the lower the sales and the slower your growth.

SEO Improves Customers Experience

User experience is at the heart of how Google (and other search engines) rank a website. After all, their goal is to ensure users get the answers to their search query in the lowest amount of clicks and in the quickest amount of time. In fact, ecommerce portals that rank high in the SERPs are known to offer a high quality experience. So, SEO is not just a tactic to improve your ecommerce website’s ranking in the SERPs. SEO, in fact, can prove to be a helpful tool to help you deliver the best shopping experience to your visitors.

SEO Helps Increase the ROI for Your E-commerce Website

The more successful businesses tend to allocate their marketing budget on activities that help reach their goal. In competitive niches, PPC ads can turn highly expensive. Traditional media is not only expensive but you can’t measure the results either.

With an effective SEO strategy, you don’t have to depend on paid traffic much. With paid ads, you are paying for every click on your ad. With organic SEO, you don’t pay per click, per conversion or per impression.

All the traffic is “free”. Of course, there are costs associated with hiring an ecommerce SEO services company. But even then, SEO is far more cost-effective compared to any other marketing strategy. So if you are not investing in SEO, you are bleeding your marketing budget.

Search engine optimization can bring targeted traffic, is cost-effective, the results are measureable and the best part – the results are long-lasting. With most forms of marketing, the results stop showing up the moment you stop paying.

With SEO, there’s no one waiting to undo the effects the moment you stop. Sure, in highly competitive markets, you need a proactive SEO strategy, but still, you can afford to take a break with SEO. But in the absence of an SEO, you are simply burning your money and will simply be waiting for your sales to grow.

The Process of Optimizing an E-commerce Website

Our ecommerce SEO strategy covers a variety of techniques and tactics including:
  • Keyword Research
  • Site Architecture
  • Technical SEO
  • On-Page SEO
  • Local SEO
  • Content Marketing
  • Link Building

Keyword Research

The most important step in your ecommerce SEO strategy, keyword research will help identify the most lucrative keywords for your website. We will look at the competition, search volume, and search intent to identify the best keywords for you.

Site Architecture

Next, we will look at your ecommerce website’s structure, i.e., the navigation, the category pages as well as the product pages. The aim is to provide the most relevant and the best content to your visitors in the lowest number of clicks.

Technical SEO

This strategy helps ensure that the search engines can efficiently crawl your ecommerce site.

On-Page SEO

We will incorporate your target keywords in all the important areas of each page (such as title tags, meta tags, content, images and page titles) on your ecommerce store. We will optimize the product pages, the category pages as well as the rest of the site.

Local SEO

Local SEO helps drive local traffic to your ecommerce store. We will build local links, build local citations and claim your Google My Business profile to boost your visibility for local search queries.

Content Marketing

This is a very popular and an important strategy that can do wonders for your sales and growth.

Link Building

Link building is all about generating links pointing to your site from authority sites. This improves your site’s credibility and gives an immense boost to your rankings in the SERPs.

E-commerce Website SEO Audit

An ecommerce site audit helps identify the quality and the current position of your site in the SERPs. What’s more, it paves the way for you to create a list of things to take care before you can think of off-site SEO. Further, it helps ensure that you maximize the results with minimal effort.

Auditing your ecommerce site is no mean task. It’s exhaustive, time consuming and complex. We are happy to offer a no-obligation, free audit for your ecommerce website. Click here to claim your free ecommerce website SEO audit.

E-commerce SEO Services Don’t Have to Cost You a Bomb

Whether you are looking for Shopify SEO, WordPress SEO, we’ve got you covered with our ecommerce SEO packages. If you are searching for the best ecommerce SEO company in Australia, look no further. We can not only help boost your rankings; we can help you choose the best SEO ecommerce platform for your business.

Get in touch with us today for a free consultation and quote.

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Suite 504 #365 Lt Collins Street, Melbourne-3000
  • Email: info@trafficradius.com.au
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