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Website traffic is an important goal for every website owner. In all likelihood, you have heard about ecommerce SEO a few times already. Perhaps you are wondering “how to do SEO of your ecommerce site?” Perhaps you are already searching for ecommerce SEO companies.
Traffic Radius is a leading ecommerce SEO Company, with a proven track record of converting visitors into customers. We provide detailed ecommerce SEO audit services to design the best strategies to increase sales and ROI. As an experienced ecommerce SEO agency, we can create innovative plans to suit the unique needs of our clients. Let’s connect to discuss your ecommerce SEO requirements.
Who wouldn’t want a constant flow of targeted and high-quality traffic?
But with the jargon and the constant updates from the search engines, getting a hold over ecommerce SEO can become daunting. In this guide, we will cover some essential aspects of ecommerce SEO for you.
SEO or search engine optimization is the process of generating traffic from the organic results (i.e. natural, free traffic) on search engines such as Google, Yahoo and Bing.
When you look up Google, for instance, for something, you are directed to the search engine results page (SERP). Here, you will see 10 organic search results as well as paid ads.
Ecommerce SEO can help ensure that your product pages show up in one those ten organic results. But for every search query, the search engines show up an endless number of results. So if your products don’t show up in the first page, expect far lower traffic.
Think of it from the perspective of Google. Their goal is to provide the most relevant links in response to a user’s query. You can help Google and ultimately your business by:
You can do all of these things yourself or hire an ecommerce SEO agency to do it for you. That way you can focus on your core business while our specialists help you rank on top of the SERPs.
Whether you are a start-up, small business or an enterprise, SEO can boost your ecommerce website’s visibility and profitability. Here’s how.
If your ecommerce store does not have an SEO strategy in place, you’ll find it hard to compete with those have invested in SEO. Un-optimized sites usually appear further down in the SERPs, which means that your prospective customers are less likely to find you. And all this time, your competitors will grow their sales and profitability. In essence, you are letting them grow bigger.
In the absence of a solid SEO strategy, your ecommerce website is missing out on a lot of potential sales. If you’re not convinced, check your analytics to understand where your traffic, sales and conversions come from. In all likelihood, organic search would be the top source. By ignoring ecommerce SEO, you are risking visibility. The lower the number of people know about you, the lower the sales and the slower your growth.
User experience is at the heart of how Google (and other search engines) rank a website. After all, their goal is to ensure users get the answers to their search query in the lowest amount of clicks and in the quickest amount of time. In fact, ecommerce portals that rank high in the SERPs are known to offer a high quality experience. So, SEO is not just a tactic to improve your ecommerce website’s ranking in the SERPs. SEO, in fact, can prove to be a helpful tool to help you deliver the best shopping experience to your visitors.
The more successful businesses tend to allocate their marketing budget on activities that help reach their goal. In competitive niches, PPC ads can turn highly expensive. Traditional media is not only expensive but you can’t measure the results either.
With an effective SEO strategy, you don’t have to depend on paid traffic much. With paid ads, you are paying for every click on your ad. With organic SEO, you don’t pay per click, per conversion or per impression.
All the traffic is “free”. Of course, there are costs associated with hiring an ecommerce SEO services company. But even then, SEO is far more cost-effective compared to any other marketing strategy. So if you are not investing in SEO, you are bleeding your marketing budget.
Search engine optimization can bring targeted traffic, is cost-effective, the results are measureable and the best part – the results are long-lasting. With most forms of marketing, the results stop showing up the moment you stop paying.
With SEO, there’s no one waiting to undo the effects the moment you stop. Sure, in highly competitive markets, you need a proactive SEO strategy, but still, you can afford to take a break with SEO. But in the absence of an SEO, you are simply burning your money and will simply be waiting for your sales to grow.
The most important step in your ecommerce SEO strategy, keyword research will help identify the most lucrative keywords for your website. We will look at the competition, search volume, and search intent to identify the best keywords for you.
Next, we will look at your ecommerce website’s structure, i.e., the navigation, the category pages as well as the product pages. The aim is to provide the most relevant and the best content to your visitors in the lowest number of clicks.
This strategy helps ensure that the search engines can efficiently crawl your ecommerce site.
We will incorporate your target keywords in all the important areas of each page (such as title tags, meta tags, content, images and page titles) on your ecommerce store. We will optimize the product pages, the category pages as well as the rest of the site.
Local SEO helps drive local traffic to your ecommerce store. We will build local links, build local citations and claim your Google My Business profile to boost your visibility for local search queries.
This is a very popular and an important strategy that can do wonders for your sales and growth.
Link building is all about generating links pointing to your site from authority sites. This improves your site’s credibility and gives an immense boost to your rankings in the SERPs.
An ecommerce site audit helps identify the quality and the current position of your site in the SERPs. What’s more, it paves the way for you to create a list of things to take care before you can think of off-site SEO. Further, it helps ensure that you maximize the results with minimal effort.
Auditing your ecommerce site is no mean task. It’s exhaustive, time consuming and complex. We are happy to offer a no-obligation, free audit for your ecommerce website. Click here to claim your free ecommerce website SEO audit.
Whether you are looking for Shopify SEO, WordPress SEO, we’ve got you covered with our ecommerce SEO packages. If you are searching for the best ecommerce SEO company in Australia, look no further. We can not only help boost your rankings; we can help you choose the best SEO ecommerce platform for your business.
Get in touch with us today for a free consultation and quote.
It should come as no surprise that when your business is selling something on the internet you can only be successful if your business is seen. SEO is fine for regular business websites that sell a service, but for online stores that sell objects, that’s where e-commerce SEO comes into it.
Simply put, SEO promotes a brand or a service, e-commerce SEO promotes physical products. This is achieved through a series of techniques and strategies – but the results should be that the items in your store rank more highly than the items in another person’s store. Higher ranking means more chance of a conversion.
Since 2006 Traffic Radius has been diligently working with hundreds of companies and small business owners, helping them meet their goals and drastically improving their online presence. We offer this service because we’re good at it, and we’re proud of that. E-commerce SEO is one of the many core services we offer as a company. We are always up-to-date, effective, cost-effective, and honest.
When you get us, you get a team of dedicated, hard-working specialists in design, marketing, generating net traffic for your business. Contact us now to find out how we can help your online store rocket to the top of the SERPs (Search Engine Results Pages) before you can say “Add to Cart.”
It’s tempting to lump e-commerce SEO in with regular SEO, as they both share three very large letters in common – however SEO won’t get you the same results e-commerce SEO services will. This is because while Search Engine Optimisation makes your website rate higher in search engines, it does absolutely nothing to push your customers through the marketing funnel; that is, the process from someone who is merely aware of your business, to a loyal customer that spreads the word about your business.
When you hire Traffic Radius to take care of your e-commerce SEO, you get experts that use only the most modern techniques and technology – and what you pay for will look a little something like this:
| Consultation | Here we find out everything we can about you. Who you are, what your business is, we find out about what you sell, and importantly, what the issues are that brought you to us? Pretty much, where are you now vs. where you want to be? |
| e-commerce SEO Audit | This step allows us to get an idea of how your e-commerce store is currently going. From this Audit we get all the base-line information we need, how much organic traffic is coming to your store, how customers are getting to it, if a lot of customers leave the website without buying anything we can find out why and where through this audit. |
| Report | In this step we take the Audit data and present it to you as a report, allowing you to look at our findings, our proposal, and then finalise anything you’d like us to go ahead with, and anything you’d like us to avoid. |
| e-commerce SEO Services | Here, we implement the steps presented to you in the Report stage. Depending on available personnel as well as other factors, this could take anywhere from a few days to a few weeks. |
| Review | Once the changes from the previous steps are made, we will provide you with regular updates on how everything is going, before coming to a final report that will allow us to see whether we met our objectives, if we did, we celebrate! If not, then Traffic Radius will make any necessary tweaks, and do anything we can to resolve the issues – free of charge! |
There’s a lot that needs to be done when it comes to e-commerce SEO. Our Company has a deep understanding of what will or won’t work for a business, and we know that every business is a unique entity – the same strategy won’t work twice.
To this end, we carry out extensive research on your prospective audience so that we can increase your brand’s visibility in their eyes, but also to connect with them. People are far more likely to turn into a conversion when they feel a genuine, emotional connection to the brand or company they’re buying from.
We also optimise your product line, ensuring that when customers (potential or returning) search for a product in Google, you inevitably show up – because you’re consistently offering that product.
Another one of our e-commerce SEO services is to increase your online presence. This is done through a cost-effective marketing strategy, as well as a revamp of your website, and an optimisation of the content on your website – though we’ll only touch your website (or build you a new one) if it’s necessary.
These services, and more, will ultimately help you stay ahead of the competition by always keeping you in the top of the SERPs. In turn, this increases the likelihood of you being seen, which increases the likelihood of you being clicked on, which increases the likelihood of a conversion. Done well, e-commerce SEO should all come together neatly and efficiently.
When you hire us, you get a team of experts behind you, mobilising to make your online presence, and your business, the best it can be. Contact us today about our eCommerce SEO services, and we guarantee that we can help you meet your business goals.
Too much to do, not enough time? Check out these handy FAQs for a briefer handle on things.
E-commerce SEO is a practice where, through optimising the content on your online store, the items you have for sale are presented higher in search engine result pages.
Statistically, ranking higher in search engine results always increases the chances that a sale is made, so e-commerce SEO really can’t afford to be ignored.
This is a bit of a layered question. The process of working out a plan of attack for your particular e-commerce SEO needs can take as long as it needs to, though it shouldn’t take more than a week or two at most. It’s best that we get to know you and your business as well as possible, so we can tailor the best e-commerce SEO solution for you.
Otherwise, if you’re talking about how long it takes to see results, well that can vary depending on a variety of factors. Depending on your budget, your e-commerce SEO plan may contain more or less avenues for ranking than other companies. We always promise to raise your ranking in the SERPs, but delivering a time frame on that is difficult, as some industries are inherently larger (and therefore searched more often) than others. Have a chat with us and we’ll be able to give you an estimate.
What kinds of online stores CAN’T use e-commerce SEO services? If you’re selling physical merchandise on the internet, you can use e-commerce SEO. It’s that integral.
Generally, we begin with a consult to get to grips with you and your business, then we perform an audit to see where you are with your current online presence and rankings. After we have that data we formulate a strategy, then after confirmation from you we implement that strategy and review the results as needed, keeping you totally in the loop as needed.
When you hire Traffic Radius, you’re hiring a solid team of experienced, passionate individuals who all love what we do, and know what we’re doing. We are renowned for our fair prices, our work ethic, our transparency in our processes, and our sheer tenacity.
There are lots of reasons why e-commerce SEO is necessary for online businesses. First, it brings you closer to the top spot in search engine results, and the closer you are to the top spot – the closer you are to making a sale. That’s statistical fact.
Next, it makes your business look better. Our audits are extremely thorough and can pick up on things you might have missed, such as broken links, misspelled content, outdated/outmoded content, poor pictures, a non-optimised store, poor design, and more. Thousands of businesses fall prey to these common issues every day, but after we audit your site and bring it up to code – well it’ll be like watching a frog turn to a prince!
Possibly the most crucial reason of all, however, is that most of your competitors are doing it. Pretty much all e-commerce businesses are using these services from one marketing company or another, and as a result they’re leaving you behind. If you want to run the same race as them, you need the same shoes. We can help you there.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
