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Social Media Marketing

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social media marketing
Social Media Marketing

Measurable and Proven Social Media Marketing Campaigns in Melbourne

Traffic Radius can help your business leverage social media marketing to grow your revenue. We are a social media agency in Melbourne with a difference. Our aim is to help our clients maximize their revenue. We do this by implementing a customized social media marketing strategy that attracts customers to your brand and capitalizes on sales conversions.

We understand that social media interactions (Likes and comments) don’t mean much if your sales don’t grow. That’s why our focus is on leads, sales and profits.

Talk to us today for a custom social media marketing strategy.

A recent social media marketing campaign for a client generated $10,500 from a Facebook ad spend of $2,500 – 4.2X ROI.

So What is Social Media Marketing (SMM) All About?

Social media marketing is a form of digital marketing that makes use of social networks such as Facebook, Twitter and Instagram to boost your brand presence and sales. The aim of social media marketing is to create content that your audience would share with their network to help boost your online visibility and customer reach.

The basic idea is to create and share content on social media platforms with a view to hitting your marketing goals. Social media marketing covers activities such as publishing text and visual content (images and videos) to drive engagement. Paid social media ads are also a huge part of social media marketing.

Social Media Marketing – An Important Marketing Channel for Your Online Presence

So why use social media for business? Social media has become a huge part of our lives today. Every other person you know is perhaps already active on at least one social media channel. When you have an active presence on social media, you can reap rich dividends. And if you are not leveraging social media marketing, you are missing out on huge opportunities.

Social Media Marketing Can Help Grow Your Business

Promoting Your Brand on Social Media – Our Process

  • Audit
  • Strategy
  • Guidelines
  • Implementation
  • Results
  • Reporting

Audit

At Traffic Radius, we wholeheartedly believe in the audit process. That’s why every new social media campaign begins with a comprehensive audit of the client’s social media presence. As part of this process, our social media management company will identify all social media platforms where you have a presence. We will then proactively monitor them to assess their strengths as well as weaknesses.

Content Strategy

The next step is to engineer an in-depth content strategy covering every aspect of social media. Based on the audit and strategy, we will also come up with some critical KPIs. We will then set milestones for achieving each KPI.

Guidelines

The third step is to build a social media policy and guidelines for your social media marketing strategy. This will help you as well as us in efficiently managing every type of social media marketing strategy.

Implementation

It’s time to execute our plan. Now, we take control of your social media campaign and begin the work of putting your brand in front of your customers. At Traffic Radius, we believe working with our clients all the way. We will keep you in the loop at every step and send regular updates so you can stay on the top of your campaign at all times.

Measure Results

We will closely monitor the social media strategy to identify areas that can be improved and tweaked for better results. This is an important step that helps maximize the results for our clients.

Reporting

Our social media marketing services don’t just end there. At the end of each month, we will provide a complete report of the current progress of your campaign and the results it has helped achieve. Our reports are easy to understand yet extremely powerful.

Choosing the Right Social Media Platform for Your Business

Wondering how to do social media marketing?

Wondering which social media network will deliver the highest audience reach?

Traffic Radius understands that you may have many questions. We also understand that you are looking to make the most of your social media marketing budget.

As part of our initial consultation, we will seek to understand your business and your target audience. Based on our assessment and your inputs, we will identify the social media channels that will help achieve your marketing goals most effectively.

We will discuss your options and provide sound advice to help you choose social media platforms that will deliver maximum audience reach, conversions and revenues for your business.

  • Facebook – The world’s largest and the most popular social network, Facebook is the first choice of most businesses looking for a social presence. Given its reach and popularity, every business can benefit from a presence on Facebook.
  • Instagram – This image sharing platform has become an important marketing medium for many businesses. With features like hashtags, geo tags and many other functions, this is an essential platform for every retail business.
  • Pinterest – This is a powerful channel that aims to provide users with inspiration and ideas. This is mostly used by people who are looking for creative ideas that they can use at a later stage.
  • LinkedIn – It’s the social media platform for networking and business. So if you are a B2B business, this is one platform you must have a presence on.
  • Twitter – The platform of choice for short, to-the-point posts. We make the most of the limited character count of this social platform to deliver short bytes of information and news.
  • YouTube – This video sharing service has grown on to become a place for budding artists and creative people to make their presence felt. It features all the functions of a standard social media platform and helps you to build your presence with visual content.

How Much Does Social Media Marketing Cost You?

This is one question that we get quite often about our social media services. And, it makes sense too! Just like any other business decision, the budget is a huge constraint.

At Traffic Radius we understand this. That’s why we offer an array of plans to suit every marketing need and budget. Whether you are just starting out, exploring social media marketing, already have a solid presence and are looking to expand or are looking for an aggressive strategy, we have the right plan to suit your business goals and needs.

So how much should you invest in social media marketing? That entirely depends on where you currently are and where you’d like to go. The more aggressive a plan you want, the bigger the spending you require. And equally big will the results be.

Propel Your Business with a Custom Social Media Strategy from Traffic Radius

We are right by your side to help propel your business. Our social media specialists would only be too happy to get to know you, your business and your goals. At Traffic Radius, we work with the single-minded goal of helping you boost your sales and revenue.

Our social media marketing services are available in Sydney, Adelaide, Melbourne, Brisbane, Perth, Gold Coast and across Australia.

Your customized social media marketing strategy is just a click away. Get in touch with us today to speak to a social media marketing expert.

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Suite 504 #365 Lt Collins Street, Melbourne-3000
  • Email: info@trafficradius.com.au
1300 852 340
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