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PPC Marketing

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PPC Marketing

Grow Your Business with Intelligent PPC Marketing Services from Traffic Radius

Your prospective customers are using search engines to search for products/services. With a targeted PPC campaign, you can put your brand right at the top of the search results. As a specialist PPC advertising agency, we can help grow your business by ensuring your business website shows up when users look up your keywords.

Pay Per Click marketing can propel your business like nothing else can. At Traffic Radius, we will achieve real results for your business by way of leads, sales and revenues. As a leading PPC marketing agency in Melbourne, we rely on state of the art tools and solid data to power up your campaign and give your business the boost you seek.

Don’t just take our word for it. Take a look at some of the results we’ve achieved for our clients.

526% Increase in Leads for (insert client name)

115x Growth in Revenue for (insert client name)

72.32% Reduction in Cost Per Lead for (insert client name)

Claim Your Free PPC Website Audit

What is PPC Paid Marketing?

PPC is an advertising strategy where marketers are required to pay only when online users click on their ads. Marketers are required to bid for a placement in the ad listings where the highest bidder wins the auction (among other parameters).

There are several different kinds of pay per click ads but paid search advertising is one of the most common strategies. These are the ads that show up when you use a search engine such as Google, especially when the search is for a product/service you are looking to buy.

When you want to show your ad in the search results, you create an ad (either a text ad or a Google Shopping listing). You then bid on the search phrases you want to show up for. These PPC ads appear either above or below the organic results, and you will pay the search engine every time someone clicks on your ad.

Why Invest in PPC Paid Marketing?

In today’s digitally connected world, your business cannot afford to miss the opportunities presented by digital marketing. PPC marketing is an essential strategy that can deliver impressive ROI. Here are 4 reasons why your business must invest in paid advertising.

Go where your customers are

Did you know that about 97% of consumers use search engines before they make a local purchase. Several studies find that around 70% to 80% of consumers look up a company online before transacting with them. Imagine what this can mean to your business? More specifically, think about the leads and sales you can generate by having a top of the page presence in the search results. Your business is missing a gold mine of opportunities by not investing in paid advertising.

Advertising is the only strategy that’s in your control

When you want to reach out to your audience on the day of your product launch or a special event, paid advertising is the only efficient way to do it. Be it a seasonal offer (such as Halloween, Black Friday) or a limited period promotion, when time is of the essence, paid ads can do the trick for you.

Get access to advanced strategies

Paid advertising allows you to use sophisticated marketing techniques such as retargeting, which is a great way to target all those visitors who exited your website without taking action. By not investing in PPC, you are missing out on touching base with all those consumers who didn’t convert the first time.

Test your product effectively

You have a stunning website and your products are ready for dispatch. However, do you know whether your products will be a hit or a miss with your customers? A PPC campaign offers the easiest and the quickest way to find the answer. By not investing in this form of testing and optimization, you are all set for failure.

Your competitors are doing it

Not only are you missing some solid sales, but you are, in effect, sending those customers to your competitors who are actively investing in PPC advertising.

Here’s How PPC Marketing Can Grow Your Business ROI

  • Instant traffic
  • Measure the results
  • Targeted traffic
  • Competitive keywords

Instant traffic

PPC marketing can generate traffic to your website almost instantaneously. Simply discuss your requirements and we will kick start your campaign in no time. And once your campaign is live, you can expect to see a spike in traffic immediately.

Measure the results

PPC advertising makes it possible to measure each and every aspect of your campaign. Not only can use all this data to track the performance and ROI of your campaign but our specialists rely on this data to improve the campaign to maximize your ROI.

Targeted traffic

At Traffic Radius, our aim is to cut the clutter, reduce wasteful clicks, and maximize ROI. PPC advertising presents a variety of options to target your campaign to a specific set of users say by location or by a search query. This assures you of highly targeted traffic, which in turn ensures higher conversions and as a result, the best ROI.

Rank for competitive keywords

When you are finding it difficult to rank for a particularly difficult keyword in organic search, PPC offers a wonderful alternative.

Our Approach to Pay Per Click Campaign Management

So what are the best strategies to run a successful PPC campaign? Here’s a look at some of the strategies we follow as part of our PPC marketing services.

It’s all about managing the PPC budget

Before we begin to create your PPC campaign, we will take the time to understand your business goals. This will helps us to arrive at a feasible PPC budget.

We track conversions, not clicks

Our focus is on conversions rather than the number of clicks. By focusing on what really counts, we are able to deliver high ROI for your  PPC keywords.

Niche keywords are a gold mine

We focus on long-tail keywords to bring highly targeted and relevant traffic to your site.

Good copy makes a huge difference

Most PPC ads offer very limited real estate. We make every word count to make the right impact on your audience.

It’s all about the quality score

When it comes to PPC, your campaign’s quality score makes a huge difference. And our specialists will take care of every element including the keywords, click metrics, your ad, the keywords, and on-site usage metrics to maximize your ROI.

Your PPC Campaign’s Success Hinges on the Choice of Keywords

We can’t emphasize enough the importance of choosing the right keywords for your PPC campaign. But how do you really choose the right keywords?

Well, don’t worry. Leave that to us. We use trusted strategies and tools to identify some of the best keywords for your Google pay per click ads.

How Much Should You Pay Your PPC marketing agency?

Traffic Radius charges a flat retainer based on your monthly PPC spending. Our PPC pricing is affordable, transparent and honest. So you know what you pay every month. No hidden charges. No mumbo-jumbo.

Our aim is to help you make the most of your PPC budget. We do that by targeting your campaign to the right audience, by reducing wasteful clicks and by optimizing your website for conversions.

Choose Traffic Radius and Supercharge Your Digital Presence

Here’s a look at our PPC marketing services.

  • Search Network Ads
  • Display advertising
  • SEM
  • Display retargeting
  • Unlimited ads
  • Monthly reporting

Our certified PPC managers, with their proactive approach and creative ideas, can propel your business to the next level. Your search for professional PPC advertising companies ends right here.

Get in touch with us today to know how we can put together the best PPC campaigns for your business.

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Suite 504 #365 Lt Collins Street, Melbourne-3000
  • Email: info@trafficradius.com.au
1300 852 340
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