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Search Engine Marketing

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search engine marketing
Search Engine Marketing

Supercharge Your Business with the Leading SEM Agency in Melbourne

Search engines are the starting point of most transactions today. In fact, a Forrester study shows that 74% consumers use a search engine to research, compare and make a purchase.  

Search is the quickest and the most efficient way for consumers to find what they need. That’s why online visibility is critical to your business. If your target customers can’t find you online, not only are you losing a wonderful opportunity to grow your business but you are sending those customers to your competitors. 

Whether you are struggling with generating online leads or are looking to launch a seasonal campaign, you can achieve your goals with search engine marketing. Traffic Radius is your trusted search engine marketing partner in Melbourne. With years of experience in search engine marketing services, we assure you of high returns on investment. 

So what are you waiting for? Request a quote now. 

What is Search Engine Marketing?

Search engine marketing, also known as SEM, is all about putting your website right in front of your audience. It’s the process of marketing your business using sponsored listings (paid ads) on the search engine result pages (SERPs) or on a search engine’s partner websites. 

In the search engines, these paid ads – often referred to as pay-per-click (PPC) ads – appear alongside organic results for any given search query. They come in different formats including text ads and product listing ads (PLAs).

For example, when you search for “search engine marketing Melbourne” on Google, you will see a variety of results. The first 3 or 4 listings right after the search bar are text ads with the label “ad”. You may even see these ads at the bottom of the page.

search engine marketing

 

Search engine advertising is a quick way to get your website to the top of the search results and to reach your customers when they’re looking for the products/services you offer.

It presents you with the opportunity to put your brand right in front of consumers when they are ready to make a purchase. There’s no other marketing strategy that’s as effective at doing this.

Gain Better Results with Search Engine Marketing

Given that there’s no dearth of digital marketing strategies, why exactly should you consider investing in SEM? Here’s why.

Stay ahead of the competition

If your website is showing up in the second page of Google (or any search engine for that matter), it’s as good as invisible. By not capitalizing on search engine marketing, you are sending your prospective customers to your competitors who are only too happy to take the biggest chunk of the market share. Traffic Radius can create a customized SEM strategy that will put you ahead of your competition. 

Bring constant traffic

Like every business, you want a constant flow of traffic to your website. A constantly flowing traffic helps improve your online visibility, conversions and sales. But just like the traffic on roads, Internet traffic can sometimes be unpredictable. By complementing your SEO campaign with a carefully crafted SEM campaign, you can create a balance and generate constant traffic to your site.

Optimize your landing pages

As part of our SEM services, we will optimize your site structure. It’s all good to see a constant flow of traffic. But it’s pointless if your site is not optimized for conversions. After all, you don’t just want high traffic, you want high conversions and higher sales. And that’s only possible when your website is optimized for conversions. We will rely on proven methods like A/B testing to ensure your website is ready to move your visitors further down the sales funnel.

Grow Your Business with Paid Marketing Strategies from Traffic Radius

With more than 3.5 billion searches being carried out every day around the world, it’s easy to get lost in the crowd. Some of those searches are relevant to your business. Whether you are a small business, a start-up or a growing enterprise, you can certainly benefit from a better online presence. Search engine marketing does exactly that.

Here are some advantages of investing in paid digital marketing

Improve your online visibility

As much as 90% of users click on pages listed on the first page of a SERP. If your website does not have a first-page ranking in the organic results, SEM campaign can come to the rescue. It is a highly effective strategy to put your website on the first page and in front of your target customers.

Quick results

SEO is a fantastic strategy but it takes some time to yield results. So when you can’t afford to wait for organic search to drive traffic to your website, SEM can help. SEM will deliver results pretty quickly compared to organic search. Your ad will begin to show up as soon as your campaign kick-starts.

Highly targeted

With an SEM campaign, you can control how your ads show up. For example, you can show your ads to people from a specific location or those who are searching for a specific word or phrase. With such specific targeting, you can expect better reach and higher conversions.

Measure your results

You can track every aspect of the SEM process from the number of impressions to clicks and conversions. Equipped with this data, our SEM specialists can identify the most efficient search engine marketing techniques for your SEM campaign to deliver the best ROI for you.

Make the most of your budget

Most traditional advertising strategies such as print, TV and radio require a huge investment right at the outset. And there’s no guarantee that all that investment will prove useful or deliver any results. In fact, a big part of your marketing budget goes on reaching out to consumers who didn’t find your ad relevant. PPC provides the perfect solution to this problem. With PPC, you pay only when someone clicks on your ad. Hundreds of people may see your ad, but that won’t matter. You will pay only when a user clicks on your ad. This allows you to make the most of your PPC budget.

Search Engine Marketing – Our Process

  • Keyword Research
  • Ad Copy Development
  • Proactive Campaign
  • Performance Measurement

Keyword Research

Our SEM specialists will start with keyword research to identify the most feasible keywords to target for your business. This is a crucial step that helps us in maximizing the results for you.

Ad Copy Development

Our team of copywriters will come up with fully optimized, highly informative and totally compelling text ads. A compelling ad copy is one garners attention and encourages users to click on it and visit your site. And that’s exactly what we will help you with.

Proactive Campaign Management

Our job doesn’t end with your ads going live. On the contrary, our critical job begins now. We will constantly monitor your PPC ad campaign to make sure that you are receiving highly targeted, qualified and relevant traffic. We will constantly tweak the campaign to reduce wasteful clicks and maximize your ROI. Your PPC campaign manager will work with you at every step of the way to maximize the returns.

Performance Measurement

As mentioned above, SEM campaigns provide a lot of data about every visitor to your website. Every month, we will analyze this data and break it down for you so you can track the performance of your campaign.

Our SEM Services in Melbourne

Traffic Radius provides the complete range of SEO services including:
  • PPC Ads
  • Display Ads
  • Google Shopping
  • Bid Management
  • Mobile marketing

PPC Ads

Traffic Radius will help increase the traffic to your website with paid ads. With our customized PPC campaigns, we will bring highly targeted visitors to your site to maximize the conversions.

Display Ads

Also known as banner advertising, this strategy will take your brand right where your customers are. We will create highly engaging banner ads as part of your display campaign to generate high quality traffic.

Google Shopping

Google product ads are seeing a lot of clicks in recent times. That’s why it’s an important part of your SEM campaign. Our data-backed approach ensures that you get a Google Shopping campaign that’s primed to deliver the best ROI.

Bid Management

This is an important aspect of your Google search marketing campaign. Our Google advertising experts specialize in all kinds of bidding strategies.

Mobile marketing

Your Google advertising campaign is incomplete without a mobile strategy. Our mobile-first approach ensures that you get a customized campaign for your mobile audience.

Hire the SEM Experts, Choose Traffic Radius

If you are wondering how to do search engine marketing, think again. Do you have the time and the resources to learn all about search marketing, implement different strategies, monitor your campaign constantly, all the while generating high ROI and reducing wasteful clicks?

By hiring an SEM agency, you:

  • Free up your time that you can focus on growing your business.
  • Get access to a team of experts who specialize in and have years of experience in SEM.
  • Make the most of your advertising budget.
  • Get an optimized campaign that will reduce wasteful clicks and maximize the returns.

Let’s Discuss Your Goals

Get ready to experience some highly targeted traffic to your website like never before. Contact us today and begin achieving your business goals.

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Suite 504 #365 Lt Collins Street, Melbourne-3000
  • Email: info@trafficradius.com.au
1300 852 340
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