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Whether you have been a business owner for years or are just starting out, perhaps you realise that traditional marketing isn’t as effective as it used to be. For example, a newspaper ad does not have a high reach anymore and several digital marketing solutions are equally ineffective.
Facebook offers an excellent platform to reach your target audience cost-effectively. With more than 2.30 billion active users, Facebook can put you in front of your target customers for a fraction of what you would pay for a print ad. Our Facebook marketing consultants, will help you harness the benefits of Facebook ads.
Traffic Radius can help you make the most of your marketing budget with our data-driven strategies. We are Melbourne’s #1 Facebook marketing agency that’s focused on customer acquisition. Our Facebook Marketing experts possess the expertise and experience to craft effective campaigns for your business. For all your requirements for Facebook marketing in Melbourne, connect with us.
Facebook marketing is Facebook’s advertising platform that allows you to reach your target audience while giving you full control over who you target, how to reach them and how much you spend on your Facebook marketing campaign.
Facebook ads appear in 2 key areas on the Facebook page when a user signs in. Some ads will show directly in the user’s news feed. These posts may contain an image, a crucial USP of the brand, a couple of lines of text and a link to the company’s website.
The other type of ads appear in the news feed on the right-hand side. These Facebook ads are simpler, with just the name of the content, a website URL, an image and a short description. You could even use videos in your ads.
It can be intimidating to start a new business, particularly when going digital. Suddenly terms are getting chucked at you left right and centre, and if you’re a new businessperson it’s likely you’re not overly familiar with stuff like SEO, Content, Leads, or Marketing. However, learning the meaning behind these terms is necessary, not only to be successful in your business but also to make sure that you can understand every aspect of your business.
One of the terms you might have come upon lately is Facebook Marketing. If that term causes you to do a double take, that’s fair. After all, Facebook is often thought of as a hub of cyber bullying, teen angst, and disconnected social drama. However, it’s important to remember that while there are these elements present on Facebook, it’s also present in real life, and while advertising on Facebook might initially feel against the grain, remember:
Facebook is a platform that you can’t afford to ignore, so let’s get into the nitty-gritty of exactly how to use it.
The modern age is referred to as the “information age” due to the simple fact that in today’s digitally connected world we have a constant stream of information coming to us constantly. This means that everyone always has their finger on the pulse of new news, but even as streamlined as this process is, it’s impossible for anyone to keep up to date with everything all the time. To this end Google and other search engines will use an amalgam of AI and an algorithm in order to search through or “crawl” the internet and catalogue websites according to the content on them, making sure to only present that website or content to the people who engage with it.
For example, have you ever been shopping for something then go on social media for a bit and find you’re being shown a ton of ads for the thing you were shopping for?
It’s a common occurrence these days, and there’s a reason for it. It’s not some supernatural entity, nor is it spies hacking into your computer. It’s marketing. When you engage with online content, you leave behind a kind of digital footprint that tells your browser what you’re interested in. Online companies have ads pre-set up to track people leaving behind particular footprints so that when you express interest in it, you become part of the target market.
What’s this got to do with Facebook? Well, everything. Facebook makes money by selling real estate on its site for advertising by third-party companies. Facebook tracks what its users engage with, and then shows the relevant ads on their timelines. It feels surreptitious but the fact is, it’s no different to what happens every time you make a Google Search and ads pop up in the first few results.
The trick is making sure your business is the one that’s seen.
We can help you there.
There are usually two ways to go about things in the marketing industry – be a generalist, or a specialist. Generalists are typically thought of as being a jack-of-all-trades, while being a master of none.
Traffic Radius begs to be different and be a master-of-all-trades.
We are a digital marketing agency as well as a Facebook marketing company based in Melbourne. Our experience gained over several decades and hundreds of satisfied clients has served us well in all aspects of marketing, and several of our talented staff are highly trained and experienced Facebook marketing experts.
Our services are unanimously comprehensive across the spectrum of all the services we offer, and this is no different for our Facebook marketing services. Our process follows a tried-and-true methodology developed over decades in the industry.
The first step in our process is to increase your Facebook ad discovery. This is when a Facebook marketing consultant of ours will get an understanding of your business, goals, and what makes you stand out from your competition. From here they will begin to build an ad campaign and review any campaigns you might have run previously in order to understand what did and didn’t work with them. The consultant will then develop a selection of techniques they believe may be useful to your business and campaign.
From this step, your Facebook marketing consultant will begin to enact your campaign. Copy with eye-catching headlines and engaging descriptions will be written up, as well as high-quality visuals designed to catch the eye and hold attention. All the proposed content will be sent to you for final approval before launch, ensuring you get exactly what you pay for.
From the moment your campaign launches, Traffic Radius is tracking it. We optimise your Facebook ads in real-time, ensuring that they are reaching the right people and places, making the most of your budget and increasing your ROI (Return on Investment).
While working with us, you will gain access to all the information we have regarding your ads, ensuring total transparency, and that you remain in full control. Not only this, but it means that our process is a holistic one, involving our expertise and your stellar business.
Just to reiterate, our process allows for total and complete transparency. At Traffic Radius we are aware of the expenditure of a marketing campaign, especially on a contentious platform like social media. We know we can get you the results you want, but we want you to know that you can trust us to do so. For this reason, we maintain a strict policy of clarity with our clients, offering full honesty at all times, and access to anything they need in order to see how their campaign is progressing.
Facebook marketing is critical for every business for the unique set of benefits and features that most other marketing platforms do not.
People typically spend a considerable amount of time on social media for a variety of reasons. About 1.5 billion users visit Facebook every day. This gives you access to an audience that’s active and ready to engage.
With Facebook ads, you can reach a specific audience. You can choose to show your ads to people in a specific geographic location, of an age range or even with certain interests. Facebook claims that their targeted ad campaigns are highly effective at an accuracy rate of 89%. Facebook can offer this feature because of the sheer data it has about its users. That’s something no other form of marketing can offer.
Your sponsored ads will appear in the Facebook feed, which means that your audience will not automatically ignore it. What’s more, it’s not a static ad – users can, in fact, engage with your ad. They can like your post, share it with their followers or even begin to follow you. This increases the chances of users acting on your call to action. Compare that to Google PPC or traditional ads, and you have a clear winner of an ad campaign that you simply can’t afford to ignore.
PPC ads can run as high as $10 or even more per ad. Traditional ads like news, print and radio are out of reach of most small businesses. Facebook, on the other hand, can help you reach up to 1,000 of your target audience for about $10.
Facebook Insights gives you a wealth of data about your target audience and your ad campaign. This data can be used to tweak your campaign and improve it even further.
The best part is that you can measure the results down to each click and each sale. You can track how much you made from last month’s Facebook ad campaign and compare it with the next month’s data and so on to measure progress.
These are features that most traditional marketing channels simply lack. Even though some of the digital marketing platforms offer such features, they do not have the reach that Facebook does making it an invaluable part of your marketing strategy.
Here’s a brief look at the expertise our social media specialists offer:
Wondering how much would Facebook marketing cost?
Here at Traffic Radius, we understand every business is unique. That’s why, we do not bind you into a contract or a fixed package that you don’t want to sign up for. We will create a customised Facebook campaign based on what you want to achieve and your marketing budget.
And if you are still interested in a fixed monthly package, here are some options to consider:
Why Choose Our Facebook Marketing Solutions?
Here at Traffic Radius, we offer some of the most effective Facebook marketing solutions in Melbourne. We have helped hundreds of businesses leverage Facebook for business marketing to boost their leads, sales and revenue.
Having worked with businesses across Melbourne, Sydney and all over Australia, we have built deep expertise in Facebook marketing. Whether you are a B2B business or a B2C business, we can launch a bespoke campaign for you.
We would love to help you too. We would be happy to show how promoting your business on Facebook is good for your business. We would gladly share some Facebook marketing tips to help you make the most of your campaign.
Contact us today to schedule a 30-minute free consultation with one of our Facebook specialists.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
