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Facebook Marketing

Boost your marketing efforts on Facebook with data-driven strategies

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Facebook Marketing

Trust Melbourne’s #1 Facebook Marketing Agency for Growth Focused Solutions

Whether you have been a business owner for years or are just starting out, perhaps you realise that traditional marketing isn’t as effective as it used to be. For example, a newspaper ad does not have a high reach anymore and several digital marketing solutions are equally ineffective.

Facebook offers an excellent platform to reach your target audience cost-effectively. With more than 2.30 billion active users, Facebook can put you in front of your target customers for a fraction of what you would pay for a print ad.

Traffic Radius can help you make the most of your marketing budget with our data-driven strategies. We are Melbourne’s #1 Facebook marketing agency that’s focused on customer acquisition.

What is Facebook Marketing?

Facebook marketing is Facebook’s advertising platform that allows you to reach your target audience while giving you full control over who you target, how to reach them and how much you spend on your Facebook marketing campaign.

Facebook ads appear in 2 key areas on the Facebook page when a user signs in. Some ads will show directly in the user’s news feed. These posts may contain an image, a crucial USP of the brand, a couple of lines of text and a link to the company’s website.

The other type of ads appear in the news feed on the right-hand side. These Facebook ads are simpler, with just the name of the content, a website URL, an image and a short description. You could even use videos in your ads.

Why Facebook Marketing is Important for Your Business?

Facebook marketing is critical for every business for the unique set of benefits and features that most other marketing platforms do not.

  • Reach
  • Targeted Ads
  • Engagement
  • Cost-Effective
  • Data
  • Measurable

Reach

People typically spend a considerable amount of time on social media for a variety of reasons. About 1.5 billion users visit Facebook every day. This gives you access to an audience that’s active and ready to engage.

Targeted Ads

With Facebook ads, you can reach a specific audience. You can choose to show your ads to people in a specific geographic location, of an age range or even with certain interests. Facebook claims that their targeted ad campaigns are highly effective at an accuracy rate of 89%. Facebook can offer this feature because of the sheer data it has about its users. That’s something no other form of marketing can offer.

Engagement

Your sponsored ads will appear in the Facebook feed, which means that your audience will not automatically ignore it. What’s more, it’s not a static ad – users can, in fact, engage with your ad. They can like your post, share it with their followers or even begin to follow you. This increases the chances of users acting on your call to action. Compare that to Google PPC or traditional ads, and you have a clear winner of an ad campaign that you simply can’t afford to ignore.

Cost-Effective

PPC ads can run as high as $10 or even more per ad. Traditional ads like news, print and radio are out of reach of most small businesses. Facebook, on the other hand, can help you reach up to 1,000 of your target audience for about $10.

DataData

Facebook Insights gives you a wealth of data about your target audience and your ad campaign. This data can be used to tweak your campaign and improve it even further.

Measurable

The best part is that you can measure the results down to each click and each sale. You can track how much you made from last month’s Facebook ad campaign and compare it with the next month’s data and so on to measure progress.

These are features that most traditional marketing channels simply lack. Even though some of the digital marketing platforms offer such features, they do not have the reach that Facebook does making it an invaluable part of your marketing strategy.

Benefits of Facebook Marketing

Facebook Marketing Strategies – Our Process

Here’s a brief look at the expertise our social media specialists offer:

How Much Should You Pay for Facebook Marketing?

Wondering how much would Facebook marketing cost?

Here at Traffic Radius, we understand every business is unique. That’s why, we do not bind you into a contract or a fixed package that you don’t want to sign up for. We will create a customised Facebook campaign based on what you want to achieve and your marketing budget.

And if you are still interested in a fixed monthly package, here are some options to consider:

Why Choose Our Facebook Marketing Solutions?

  • We don’t simply run an ad campaign. We don’t just blindly run your ad campaign. We will comb through a wealth of data to find the sweet spot and optimise your marketing spend.
  • We take your customers on a journey. Where most agencies will write an ad copy, we will tell your story to take your customers on an enthralling journey where they will discover your product, fall in love with your product and then go on to spread the good word around about your brand.
  • We exceed expectations. Our work begins where most agencies stop. We implement creative and unique Facebook marketing strategies that most wouldn’t even have thought of. All with the intention of driving the best returns for you.
  • We focus on ROI. Here at Traffic Radius, ROI is at the heart of every decision we make.

We are Facebook Marketing Specialists for Small Business

Here at Traffic Radius, we offer some of the most effective Facebook marketing solutions in Melbourne. We have helped hundreds of businesses leverage Facebook for business marketing to boost their leads, sales and revenue.

Having worked with businesses across Melbourne, Sydney and all over Australia, we have built deep expertise in Facebook marketing. Whether you are a B2B business or a B2C business, we can launch a bespoke campaign for you.

We would love to help you too. We would be happy to show how promoting your business on Facebook is good for your business. We would gladly share some Facebook marketing tips to help you make the most of your campaign.

Contact us today to schedule a 30-minute free consultation with one of our Facebook specialists.