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Social Media Marketing Strategy
Social Media Strategy

Boost Your Online Presence with a Solid Social Media Marketing Strategy

In today’s digital era, social media plays a crucial role in how your consumers see your brand. In fact, social media is a fantastic medium to reach your target audience. This is where people interact with brands and even share their opinion about brands. About 57% of consumers are likely to buy from brands they follow on social media.

Traffic Radius is a leading social media strategy company with a wealth of experience. We build stellar social media identities that build lasting results while maximising your ROI.

We work with businesses from diverse industries to create strategies that promote a meaningful and deep level of engagement with your audience, build brand loyalty and convert your audience into your brand ambassadors.

What is a Social Media Strategy?

So what is a social media promotion strategy?

A social media strategy outlines how your business will use social media to communicate with your audience and the supporting tools and platforms you will use to achieve this goal. Essentially, it’s a statement that identifies your goals, the objectives of using social media and the results you desire.

Why Does Your Business Needs a Social Media Strategy?

Social Media Strategy – The Real Way to Growth

Social Media Strategy – How We Do It

An effective social strategy is one that works with other advertising channels, is actionable, increases audience engagement and boosts your ROI. Here’s how we do it.

  • Audit
  • Customer
  • Platform
  • Metrics
  • Engagement


We begin by auditing your current social media marketing campaigns and presence. We can help you reach your goal only when we know where you are at present. We will look at the social media platforms you are currently active on. We will assess how well your profiles are optimised (cover images, profile pictures, URL, bio, etc.). We will identify which platforms are delivering the best results for you, and we will also compare your profile with that of your competitors.

Identify Your Target Customer

We will work with you to identify your target customer. Even the best social media marketing strategy will fail if it’s aimed at the wrong audience. We will have you answer some important questions about your target customer to create a focused buyer persona. What’s their age? Where are they located? What’s their income? What are their pain points? Which network do they use most frequently?

Identify the Right Platform

It’s important to have a presence on ones that are ideally suited for your business. Facebook, Instagram, Twitter, LinkedIn and YouTube are the most popular. Our analysis will help identify the right fit for your business.

Establish Metrics

You cannot improve anything that you do not track and measure. Determining how your social media marketing ideas are performing is important to ensure your campaign is headed in the right direction. Some metrics we consider include reach, engagement, clicks, hashtag performance, brand mentions, total shares and sentiment.


Content is at the heart of any social media marketing strategy. But content takes a variety of forms – text, images, video, blog posts, ebooks, infographics, company news, interviews, contests, freebies and more. We will identify which type of content would be ideal to meet your goals and determine the frequency of the posts.

Why Choose Traffic Radius

Digital Specialists – Traffic Radius is essentially a team of qualified and accredited digital specialists with years of experience.

Latest Strategies – We keep up with the latest developments in the industry to come up with the most creative and the latest strategies that deliver measurable results for your business.

Customised Plan – Every business is different. That’s why we take the time to understand your business and your goals to come up with a completely unique and customised strategy. Whether you are a B2B or a B2C business, we will create the right social media marketing strategy for you.

Personalised Service – We offer a personalised service by assigning a dedicated account manager to you.

When you are looking for the best social media marketing strategy in Australia, look no further. Whether you are a small business looking to grow or a local business looking to boost your online presence, we can help. Allow us to guide your business in the direction of improving your revenue, lowering your marketing cost and making the most of your online presence.

Get in touch with us today for a free quote.

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Head Office
    Suite 504 #365 Lt Collins Street, Melbourne-3000

    Other Branch
    Levels 20 & 21, Tower 2 Darling Park
    201 Sussex Street Sydney,
    New South Wales,NSW 2000,
  • Email:
1300 852 340