SEO Offers Effective Ways to Reach Your Target Audience
So what exactly is search engine optimisation?
SEO is the process of improving the quality as well as the quantity of traffic coming to your site via a search engine’s organic listings.
Every search engine, be it Google, Yahoo or Bing, shows up a list of websites and other content such as local listings and video for every search query. The position of the listing depends on how relevant the content is to a user’s query. The most relevant query gets the top position.
So how does SEO work?
You visit a search engine and type in your search query. Magically, a list of links appears in reply to your query. So what happens behind the scenes?
Every search engine has a search bot (or a crawler) that looks for sites that have content that’s relevant to the user’s query. It then creates an index and feeds it to the search engine’s algorithm to identify sites that match the query before presenting it to you.
The search engine considers a lot of parameters to identify which site is ranked first, second, third and so on. These factors include PageRank, social metrics, the number of sites linking to your site, domain trust, the content and so on.
How the search engine ranks your site is not in your control! However, what is in your control is to optimise your website such that it meets the search engine’s parameters.
Traffic Radius can help achieve a top position for your most important keywords by optimising your website proactively.