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Search Engine Optimisation

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search engine optimisation

Search Engine Optimisation

A stunning website is a great start. In fact, your visitors expect you to have an aesthetic and user-friendly website. But a visually appealing website won’t help if you are not found in the search engines. 

That’s where search engine optimization (SEO) comes into the picture. In fact, SEO is becoming the preferred option over traditional marketing strategies. It’s practical, it’s effective and it’s cost-effective. With more and more people constantly connected to their mobile devices and using the internet to find, research and buy a product/service, SEO makes total sense. 

A well-designed SEO strategy can bring spectacular results for your business. With our professional SEO services, we can help you reach your target audience, generate leads and grow your business. Traffic Radius is a leading SEO agency in Melbourne with years of experience. We craft highly effective SEO campaigns that deliver maximum ROI for you. 

With creative, unique and proven SEO strategies can help you stand above your competition. Talk to us today to know how we can help enhance your online presence.

SEO Offers Effective Ways to Reach Your Target Audience

So what exactly is search engine optimisation? 

SEO is the process of improving the quality as well as the quantity of traffic coming to your site via a search engine’s organic listings. 

Every search engine, be it Google, Yahoo or Bing, shows up a list of websites and other content such as local listings and video for every search query. The position of the listing depends on how relevant the content is to a user’s query. The most relevant query gets the top position. 

So how does SEO work?

You visit a search engine and type in your search query. Magically, a list of links appears in reply to your query. So what happens behind the scenes? 

Every search engine has a search bot (or a crawler) that looks for sites that have content that’s relevant to the user’s query. It then creates an index and feeds it to the search engine’s algorithm to identify sites that match the query before presenting it to you.

The search engine considers a lot of parameters to identify which site is ranked first, second, third and so on. These factors include PageRank, social metrics, the number of sites linking to your site, domain trust, the content and so on. 

How the search engine ranks your site is not in your control! However, what is in your control is to optimise your website such that it meets the search engine’s parameters. 

Traffic Radius can help achieve a top position for your most important keywords by optimising your website proactively.

Drive Targeted Traffic with The Power of SEO

Online search is crucial in today’s digital age. Take a look at the statistics below. 

  • Google processes more than 40,000 searches each second. That’s about 3.5 billion every day and more than 1.2 trillion a year across the world. In fact, the way people are searching itself is undergoing a huge shift. 
  • More and more people are relying on their mobile devices for their internet activities including search and shopping. 
  • The number of people constantly connected to the internet is increasing by 5% each year.  
  • More than 75% of traffic from search results comes from organic search results as compared to paid ads. 
  • Google makes about 500 to 600 changes to its algorithm each year. 

These statistics prove that online is the way of the future. That’s where your prospective customers are. 

If your website does not show up in the search results, your target customers can’t find you. You are not making the most of your investment. In fact, it’s a dead investment.  

If you don’t have an SEO plan, you are likely missing out all those consumers who are looking for the services/products you offer. They are, instead, going to your competition. 

In short, your business cannot flourish and grow with a smart SEO strategy.

SEO Demystified – Importance of SEO for Your Business

Still wondering about the importance of SEO? Let’s explore the benefits of SEO.

Proven SEO Strategies to Take Your Business to New Heights

There are a variety of SEO strategies that you can consider for your website. They come in various forms and the one you choose depends on what your business needs. Here are some proven SEO strategies that can propel your business to new heights. 

  • Technical
  • Content
  • On-site
  • Off-site

Technical SEO

Technical SEO is all about making sure a search engine is able to reach and explore the content on your site. This covers aspects such as:

  • How easy is your site to crawl?
  • Is it clear which pages should a search engine crawl?
  • Is your site mobile-friendly?
  • What’s the structure of the content on your site?
  • Can search engines explore your website easily?  

Content

Content is an important aspect of your website. Your content tells visitors all about you – what you do, what products you offer, what sets you apart and why they should choose you. 

On-site SEO

This is one of the most important search engine optimization techniques. The key areas to focus include:

  • Keyword research
  • Page titles
  • Descriptive URLs
  • Content optimization
  • Meta descriptions
  • Strong calls to action
  • High quality user experience
  • Structured data markup

Off-site SEO

Website authority is an important part of SEO. This is taken care of by way of link building. Backlinks pointing to your site from authority sites can enhance your site’s credibility and authority and, in turn, improve its search engine ranking. 

Leverage SEO to Boost Your Google Rank

Don’t know how to do search engine optimization? Traffic Radius has you covered.  

We employ proven and latest SEO techniques to deliver stellar results for your business. No matter the industry you are in or the size of your business, we will work with you to craft a customised SEO strategy that will deliver the results you seek. Here’s a look at the complete range of SEO services we offer in Melbourne. 

  • Keyword Research 
  • Competitor Analysis
  • Link Building
  • Blogging
  • Website Copywriting
  • Content Marketing
  • Local Search Optimisation
  • Web Analytics
  • Reporting
  • Press Releases

Affordable SEO Services from the Best SEO Agency in Melbourne

At Traffic Radius, we are committed to taking your business to the next level. We do so by investing in proven white-hat SEO techniques to deliver lasting results for you. We will assign a dedicated account manager who will work with you at every step of the way. Our in-house team of SEO specialists, analytics experts and copywriters will work together to drive some stellar traffic to your site. 

Talk to us today to discuss the possibilities. Click here to schedule an obligation-free consultation.