What you Need to Know About Website Maintenance
Your website plays a vital role in your branding. When people hear about a new business or product that interests them for the first time the first thing they ask is unanimously, “where can I find that?” and the answer will usually be “google [search term here] and it’ll be the first website that pops up.” So, let’s say the interested party takes the next step and googles you, and finds your website with ease and clicks on it.
This scenario can go one of two ways:
1) The website takes a long time to load, and when it finally does the customer is greeted by dated graphics, blurry photos, animations, or gifs that don’t work, buttons that don’t react well to mouse buttons, pictures that won’t load, poorly written descriptions, glitches, broken links, and dated information.
2) The website loads extremely quickly, and the customer is caught with an eye-catching home page design that creates an immediate impression. The user interface is tight and works impeccably, and the graphics, animations, and images are all crystal clear, high-definition renders that look amazing. The content is not only relevant but informative and entertaining. Not to mention, the website works so smoothly. It loads quickly, buttons react as they should, links lead to their promised destination.
It’s probably pretty clear which one is going to interest leads and generate conversions. But more importantly, these scenarios highlight the importance of your website. It’s easy to think of your site as a digital storefront but it’s important to realise that in cyberspace your website is effectively your identification card.
For this reason, website maintenance is drastically important in generating a clientele and impressing that clientele so that they become regular customers. Website maintenance reviews your website, scanning it for errors or mistakes in the content and the code or CMS used to run it. Just as with anything important, a website requires regular maintenance to be of any significant benefit to your business.