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Website Maintenance Service Company

What a Website Maintenance Company Can Do for You

Making a website is difficult enough, and while the process can be mitigated somewhat with the use of a CMS platform, the simple truth is that once the hard work of building a website is done, you have more hard work lined up for you in the form of website maintenance.  

Not to suggest that you’re averse to hard work, after all you’re a business owner, website maintenance can be very tedious, and if you don’t know what you’re doing it might not even work properly. While irrevocably important, not everyone knows how to maintain a website, and it’s both a science and an art.  

Fortunately, you have Traffic Radius to turn to, a digital marketing agency that specialises in web design, and website maintenance services. Read on to find out more! Contact us today .

What you Need to Know About Website Maintenance

Your website plays a vital role in your branding. When people hear about a new business or product that interests them for the first time the first thing they ask is unanimously, “where can I find that?” and the answer will usually be “google [search term here] and it’ll be the first website that pops up.” So, let’s say the interested party takes the next step and googles you, and finds your website with ease and clicks on it. 

This scenario can go one of two ways: 

1)  The website takes a long time to load, and when it finally does the customer is greeted by dated graphics, blurry photos, animations, or gifs that don’t work, buttons that don’t react well to mouse buttons, pictures that won’t load, poorly written descriptions, glitches, broken links, and dated information. 


2)  The website loads extremely quickly, and the customer is caught with an eye-catching home page design that creates an immediate impression. The user interface is tight and works impeccably, and the graphics, animations, and images are all crystal clear, high-definition renders that look amazing. The content is not only relevant but informative and entertaining. Not to mention, the website works so smoothly. It loads quickly, buttons react as they should, links lead to their promised destination. 

It’s probably pretty clear which one is going to interest leads and generate conversions. But more importantly, these scenarios highlight the importance of your website. It’s easy to think of your site as a digital storefront but it’s important to realise that in cyberspace your website is effectively your identification card. 

For this reason, website maintenance is drastically important in generating a clientele and impressing that clientele so that they become regular customers. Website maintenance reviews your website, scanning it for errors or mistakes in the content and the code or CMS used to run it. Just as with anything important, a website requires regular maintenance to be of any significant benefit to your business. 

Why Do You Need Website Maintenance?

Just like your car, a website must be maintained well to ensure it operates properly and at full capacity. Appropriate website maintenance keeps your website secure, improves website traffic, boosts returning traffic and a lot more.

The assistance of a website maintenance company has been proven to do several things: 

What is Involved in Maintaining a Website?

If you’re thinking of engaging a company in website maintenance services, you need to make sure that they’re offering a comprehensive service that will check every aspect of your website. Specifically, be sure to check that they will service the following: 

  • Broken Links
  • Website Errors
  • Software Updates
  • Forms
  • Site Speed
  • Sitemaps
  • Website Design
  • Backups

Broken Links

A broken or “dead” link is a link that doesn’t lead to its desired destination for a variety of reasons. They can be excessively annoying and seriously hurt the usability of your website. 

Website Errors: there are any number of things that can go wrong with your website. 

Website Errors

There are any number of things that can go wrong with your website.

Software Updates

As mentioned before, out of date security measures in your website’s software puts your customers at risk, so having these software updates installed is imperative to not only your place in the SERPs but also to your customer’s satisfaction. 


Forms such as contact, order, and feedback forms are a staple in most modern websites, but if they don’t work well then it will affect your user journey and therefore your conversion rate. 

Site Speed

Slow loading pages are disasters for your website and your business. Neither customers nor Google like websites that load slowly, so ensuring that sites are optimised for speed is desperately important.


A sitemap provide information to search engines regarding your website’s layout and indexing. Without these, it’s unlikely that you’ll rank well in any search engine results page. 

Website Design

First impressions only happen once, which is why they’re incredibly important. Just as you may put on a suit and tie for an executive job at a big company, you have to optimise your website’s design to match the aesthetics that your target audience enjoys. 


Every website should be running regular automatic backups, that way if anything happens there is a safe version of your site that can be used until the issue is fixed. The website maintenance company you choose should also regularly check that backups are valid and stored off-site to keep them safe.

If any company lacks any of these in their maintenance, then it’s probably a good idea to avoid them, as you can get much more comprehensive services from other companies that will provide more value for your money.

Traffic Radius Can Take Care of Your Website

Traffic Radius is a Melbourne-based digital marketing agency offering numerous website maintenance packages designed to put your business’s best food forward. Our legendary team are some of the best in the industry, and we not only love what we do, but we do it really well. 

We are dedicated to helping you lift your business to where you want it to be, and our website maintenance services can help with that. If you’re interested in what we can do for you, we invite you to Contact us today through our website here, or to call us on 1300 870 901 today! 

Eliza T
Eliza T
They are very communicative, professional, understanding and meet with you face to face. I would highly recommend.
Michael Hazer
Michael Hazer
From Start to Finish Traffic Radius has communicated clearly the process of their services.They always seek approval when changing any aspect of the website, the last company I had worked with did not, and this created many problems as it is the face of my company.
Chris Edwards
Chris Edwards
Previously I worked with a Digital Marketing Company in Melbourne that just took my money and neglected to contact me or even send reports. Since transitioning to Traffic Radius I have seen a noticable difference of enquiries online and the communication from the team reflects their efforts made.
Lorraine Dwyer
Lorraine Dwyer
Highly recommend, everyone we dealt with was helpful and our results were fabulous.
Collins GP
Collins GP
Grat company, Vinay gave best advise , hightly recommended
James O'Donovan
James O'Donovan
Traffic Radius has helped my business for the last few years growing it from a couple of visitors per months to hundreds. The reports that are generated every month help me gain a further understanding of who is coming to my website and why.
Allan D
Allan D
I had contracted Traffic Radius to help with an SEO and Google ad word campaign a few years ago. They always deliver on a timely manner and take the time to explain any queries that I have. Could not recommend them more
Vahid Yeganeh
Vahid Yeganeh
Happy to work with them since last 3 years. Great communication and more importantly trustworthy team. Vinay is knowledgeable in SEO and we got great result since he is managing our account. Highly recommended If you are looking to have more online traffic.
Dean Braden
Dean Braden
We have been using Traffic Radius for the past 8 months to assist our business with our SEO. Their communication is brilliant & have followed through with each request. Through their knowledge & service we've now pushed up our google ranking providing our business with more sales opportunities. We certainly recommend their service to others.
Mahdi Danish
Mahdi Danish
Have been working with traffic radius for almost a year now and believe that it was one of our good choices. Vinay (our advertising manager) with Traffic Radius have helped us in google SEO and have made it much easier for the clients to find us. cannot ask for more. Thank you Vinay and traffic radius for your great work. Protection Status