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Technical SEO

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Technical SEO Audit

If you want to boost your online presence, you must put your SEO campaign on full throttle.

Your competitors are doing it. And if you are not, you will be left far behind.

If you’re just getting started with your SEO efforts, begin by assessing your website’s SEO.

A technical SEO audit can help you analyze your site’s current ranking for various keywords and identify the areas you can improve.

What is a Technical SEO Audit?

Your aim is to provide content that’s relevant to your visitors. You can’t simply expect to get traffic with tactics like keyword stuffing, creating separate pages for each target keyword and using multiple microsites for driving traffic.

Search engines favour websites that are user-friendly. Be it Google, Yahoo or Bing, all search engines have an algorithm that crawls your website, assesses it for a variety of ranking factors to denote relevance and usability. Every page is assessed to identify whether your website offers useful and legitimate content. The search engines even look at aspects such as how quickly your site loads, how secure it is and how easy it is to use.

The search engines then give a rank to each page, and the position of your appearance in the search engine results pages (SERPs) depends on this rank.

That’s what is SEO all about.

A website technical  audit is the process of identifying the areas of your website that need improving with a view to increasing your online visibility, traffic and conversions.

When done right a website SEO audit will provide an in-depth view of your website’s performance, the pages that perform efficiently and the ones that don’t. Each individual page must be assessed and all that information is brought tether to get a complete picture of your website’s impact on your sales, profitability and growth.

In short, a website audit is essentially an inside view of how your website functions, which areas of it are performing well and which aren’t. Some of the pages might need improvement, others may need complete rework, and yet others might need complete replacement.

Are You Regularly Auditing Your Website for SEO?

An SEO audit is not just a one-time task that you can forget about. It’s an ongoing process that you must carry out at least once every six months. Here are the benefits of a website SEO audit.

Search Engine Algorithms Change Constantly

SEO is changing constantly. Because search engines keep making updates to their algorithms with a view to enhancing the experience for their users. It is important to carry a thorough technical site audit and make necessary changes to your strategy to conform to the latest ranking factors of the search engines. If not, you will lose your position in the SERPs.

Your Competitors Are Investing in SEO

It’s highly likely that your competitors are doing all they can to outrank you. If you don’t keep up with the latest SEO techniques, you will be left far behind the competition. A quick SEO audit will help you to analyze your current strategies, to understand what is and what isn’t working for you, and come up with a strategy to beat the competition.

To Update the Content on Your Site

Old pages must be updated to ensure they are relevant with changing times. And with changing algorithms and rules, your site must adapt to new SEO strategies. What if something on your website is broken? What if some of the content is outdated? Perhaps you might want to add information to existing posts to help them rank higher by providing in-depth information and incorporating more keywords. An SEO site analysis will give you all these opportunities that you’d otherwise missed.

Remove Red Flags

A search engine optimisation audit will help you to notice all the red flag that could otherwise affect your search rankings. For example, if your bounce rate is going up, you might want to review the landing pages to make sure you’re sending the right visitors to the right page. If you see a sharp decline in the time visitors spend on some pages, you can update the content to make it more engaging and informative. You won’t be able to identify these problems unless you do an SEO audit.

So an SEO audit helps you to weed out problems in your site before they hinder traffic and your growth.

Regular SEO auditing is, therefore, necessary. It will help you to stay up with the demands of the search engines. With an SEO audit, you are testing the health of your website.

SEO Site Audit Checklist

Whether you hire a website SEO audit services or choose to do it yourself, a typical SEO audit process should do the following:

  • Look for and identify BIG issues that could be putting the brakes on your rankings. These include indexation issues and redirection issues.
  • Identify all the on-site problems that can be easily fixed. For each page, are the title tags clickable and well-written? Is the meta description optimized? Are subheadings correctly used? Are there any pages with thin or duplicate content? Is the site quick to load? Are there any structured data errors?
  • Assess the organic traffic to the site to look for lucrative opportunities.
  •  Analyze the backlinks pointing to your site.
  • A thorough content analysis combined with a “content gap” analysis. A content gap is nothing but a keyword that your competition is ranking for but you aren’t.

The Steps Involved in Technical SEO Audit for a Website

So how to do a technical SEO audit? In essence, an SEO audit must look at three crucial aspects:

  • Front-end aspects like keywords, content and metadata.
  • Back-end aspects like indexing and hosting.
  • External references and link quality.

Here’s a look at all the steps that we take as part of our website SEO audit services.

  • Site crawling. This step helps identify several errors like bad keywords, broken links, page title issues, unlinked pages, excess redirects and poor images.
  • On-page SEO checks. In this stage, we will look at the title tags, page titles, meta descriptions, keyword placement and hierarchy.
  • Link checking. It’s important to ensure the external links and internal links do not have any errors.
  • Carrying out a complete backlink audit.
  • Analyzing analytics and assess site metrics.
  • Assessing the off-site SEO of your site.
  • Checking website load speed.

How Long Does It Take to Fix Errors from an SEO Technical Audit?

It depends on the size of your site, the number of links found and the type of error you are fixing. For instance, if you are looking to fix the meta data on each page, it can take anywhere from 5 to 15 minutes to fix these for each page. And if your site has 5 pages, this shouldn’t take more than 20 to 45 minutes. However, if your site is huge, it can take even a day.

Similarly, if you are looking to update the content on each page, it will involve copywriting, editing, proofreading and the works, which can take as long as 4 hours to even a couple of days depending on the size of the text, the complexity of the content, etc.

It also depends on the type of audit you are performing.

If you are performing a site audit after a long time or for the first time, it could take quite a while. However, if you do perform it regularly, a full site audit could take about 4 to 6 hours. We highly recommend a full site SEO audit once every 6 months.

Further, be sure to carry out a mini audit, which is essentially a quick SEO audit, once every month. This should take no more than an hour.

Interested in an in-depth SEO audit of your website? Can’t find time to do it yourself? Get in touch with our SEO specialists today for a professional and efficient SEO audit of your website. Fill in our contact form right away.

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Suite 504 #365 Lt Collins Street, Melbourne-3000
  • Email: info@trafficradius.com.au
1300 852 340
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