Technical SEO Services: The Core of a Successful Campaign
What is a Technical SEO Audit?
Your aim is to provide content that’s relevant to your visitors. You can’t simply expect to get traffic with tactics like keyword stuffing, creating separate pages for each target keyword and using multiple microsites for driving traffic.
Search engines favour websites that are user-friendly. Be it Google, Yahoo or Bing, all search engines have an algorithm that crawls your website, assesses it for a variety of ranking factors to denote relevance and usability. Every page is assessed to identify whether your website offers useful and legitimate content. The search engines even look at aspects such as how quickly your site loads, how secure it is and how easy it is to use.
The search engines then give a rank to each page, and the position of your appearance in the search engine results pages (SERPs) depends on this rank.
That’s what is SEO all about.
A website technical audit is the process of identifying the areas of your website that need improving with a view to increasing your online visibility, traffic and conversions.
When done right a website SEO audit will provide an in-depth view of your website’s performance, the pages that perform efficiently and the ones that don’t. Each individual page must be assessed and all that information is brought tether to get a complete picture of your website’s impact on your sales, profitability and growth.
In short, a website audit is essentially an inside view of how your website functions, which areas of it are performing well and which aren’t. Some of the pages might need improvement, others may need complete rework, and yet others might need complete replacement.