Traffic Radius SEO Marketing Strategy
People hire experts for everything. Your car breaks down, you hire a mechanic. Your light switch doesn’t make the lightbulb turn on, you call an electrician. When you need SEO, you call Traffic Radius.
Our SEO Digital Marketing Strategy services have been proven to work time and time again and we’d love to do for you what we’ve done for our host of esteemed clients before. Our strategies have improved customer visibility, with over 70% of search engine results bringing at least one click to our customers as they start ranking on the first page. We also strategise to take advantage of any advertising or any other SEO tools you might have in place already. Our strategies have also been proven to improve conversion rates and place our clients directly above their competition in the SERPs.
When you work with Traffic Radius, you’ll find us friendly, accommodating, and professional. Our tenure together will start with an initial consultation, where we will get to understand you and your business. We also look at any advertising or marketing campaigns you might have in place and analyse what is or isn’t working for you and most importantly, why. We learn what your business goals are as well, and then use this data to construct a rough SEO-based digital marketing strategy that is projected to help you meet these goals. After this, we start with the SEO base of operations, the website. We perform a Technical SEO Audit on your website which allows us to get three vital pieces of information:
- It shows us how your website compares to the competition. We will always compare against competitors that currently seem to be meeting your business goals, that way we know what to do to get you where you want to be.
2. We find any errors on your website. The audit takes us through your website with a fine-tooth comb, allowing us to search for mistakes in the code, broken links, low quality images, content that’s irrelevant to your audience, slow loading times, etc. These errors and glitches in your website can seriously harm your online visibility, as Google’s bots don’t deem you high enough quality to match in search queries.
3. Finally, the technical audit reveals what is working well on your site, and what’s working badly. This includes tracking customers’ user journeys, and analysing at what point they click through or when they lose their attention.
Once the strategy is drafted and the audit complete, we then go into learning about your audience, identifying key factors such as sex, gender identity, geographic locations, and what it is they need from you. The goal of this process is to understand your audience’s
“pain points” or rather what it is that’s causing bother in their life. Once we understand this, we can tailor our strategy to it.
From here we conduct research into what keywords you and your competitors are matching for. We identify search terms that you can exploit in order to rank higher in the SERPs, and we also see where your competition is and what they’re ranking for. This information is incredibly important as it helps us better meet your goals.
After all this work, we will analyse the information we’ve collected, and put together a report and SEO strategy for you to approve. You can either have your own marketing team implement the strategy, or you can hire us to do it for you.
Traffic Radius is the SEO Marketing company Melbourne knows and trusts. We have hundreds of esteemed clients who trust us to manage their marketing and their campaigns. You can reap the benefits of our experienced and talented crew consisting of the best designers, account managers, developers, content creators, and project managers around. Not only are we effective but we’re also incredibly affordable, with our charging process totally transparent and our pricing competitive. Don’t hesitate, contact us here, or call us on 1300 870 901 today!