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SEO Strategy

Get Your Website to the Top with a Successful SEO Strategy

Almost every business understands the basics of SEO and its benefits for their business. But, when it comes to creating a solid SEO strategy, simply creating content around your target keywords isn’t the best way to go about it. It’s a tedious job that might not you get far either.

You must take the time to build an SEO strategy for your new website. Every business is unique so your SEO strategy must be unique too. The very thought of creating an SEO strategy might send you into a tizzy, but that’s where Traffic Radius can help.

We are an SEO strategy company that takes a customized, bespoke approach to SEO. This approach is the reason why we have been able to deliver some stellar results for hundreds of businesses across Australia.

What is an SEO Strategy?

SEO strategy is the process of planning a website’s content and organising it by topic, which ensures that search engines can understand a user’s intent for a given search query.

By optimising your website by topics and then by keywords under that topic, you improve your authority in the eyes of a search engine and rank on the top of the search engines for your target keywords.

How SEO Strategy Can Grow Your Business Reach?

So why do you need an SEO marketing strategy?

Well, just like you need a plan to build your business, you need a plan to succeed at SEO.

SEO does not happen overnight and it certainly does not happen by chance. Your commitment to a strategy will determine the success of your SEO campaign.

Organic traffic is responsible for more than 40% of revenue. That’s reason enough to invest in a well-planned SEO strategy.

Working without a plan is akin to taking a stab in the dark. What’s more, when you do not see the desired results in spite of putting in a lot of effort, you will feel frustrated and tired.

Here are some important benefits of organic SEO strategy that you will miss out on if you don’t plan for it:

How to Build a Successful SEO Strategy?

A successful SEO strategy is incomplete without the four essential pillars of SEO.

Traffic Radius has designed SEO campaigns for clients from diverse industries and of all sizes. Every strategy we build is based on the following four critical pillars of SEO:

Our Process

  • Initial Consultation
  • SEO Audit
  • Discovery
  • Research
  • Competitors
  • Strategy

Initial Consultation

The first step is to understand your business, your business goals, your current SEO campaign and your goals. We can plan for where you want to go only when we know where you are currently placed. The initial consult gives us the opportunity to understand your needs so we can come up with a plan that aligns with them.

SEO Audit

Your website may look stunning but it needs to be as stunning on the inside – the side that’s not visible. With our technical SEO audit, we aim to identify (1) how your website compares with your competition, (2) how well is it performing and (3) what are the things that are working for your site and against it?

Audience Discovery

The first step is to define your target audience. Usually, defining a target audience involves identifying their sex, age, geographic location, and their needs. The aim is to identify the main pain points of your target audience to understand what they want, and to identify what needs are not being met. Identifying this will help define your SEO strategy and create content that caters to their needs.

Keyword Research

The next step is to carry out an in-depth keyword research. It’s important to note that keywords are not just for including in the headings of your copy. Keyword research can help you identify topics that are relevant to your user’s search queries and their search intent. We use state of the art keyword research tools to identify the best keywords for your campaign.

Define Competitors

It is important to look at your competition. We will create a list of some of your biggest competitors in the SERPs. What does their SEO strategy look like? What keywords are they ranking for? What keywords are they optimising for? Questions like these will help understand your competitive edge. After all, you will want to outrank your competitors either by replicating what they are doing (but doing it better) or by identifying a differentiating factor about your brand.

Custom SEO Strategy

Our SEO consultants will consider the information that we have so far and brainstorm different SEO strategies and techniques to come up with a bespoke, customized SEO strategy for your website. We will consider aspects such as design, URL, website features, terminology to use, site features, content, and more.

Book Your Free SEO Strategy Consultation

The best SEO strategies are the result of intense research, planning and teamwork. At Traffic Radius, we take great pride in our proven SEO tactics and strategies.

Want to know more about our SEO strategy services? We invite you to schedule a consultation with one of our SEO specialists who will take the time to understand your needs and provide sound advice.