The Digital Content Marketing Agency Melbourne will Love
The marketing sphere has changed drastically in recent years. Over the last few decades, the prevalence of digital and social media in our daily lives has led to a form of marketing strategy that unfurls like a stalking tiger, content marketing.
Content is online media that aims to spread awareness of a brand or promote a product and has been the central mode of advertising and marketing for a long time. Content is more than just an advertisement, being based around equal parts entertainment, education, and promotion. Content marketing includes blogs, vlogs, instructional videos, promotional advertisements, music, designs, photos, and other forms of media.
Which Content Marketing Services to Trust
To understand all the ins and outs of content marketing takes years, honestly it takes a university degree and then years of experience on top of that. Most business owners don’t have that kind of time to spare and need results quickly or risk failure.
This is where a digital or content marketing agency can help. Melbourne is home to many of these businesses, each of them offering content marketing services including the following:
Content Strategy and Keyword Research: Every good marketing campaign has a strategy behind it, and every good strategy needs two things, information about the business and keywords. Let’s use the example of a content marketing agency – this business may have numerous digital content marketing consultants based in Melbourne. Therefore, when approaching a strategy for their business, they will need to prioritise potential clients (or “leads”) for the agency, i.e. small businesses looking to build their brand and increase sales in Melbourne, the consultant’s local area. This level of understanding is necessary to form a strategy so that the client’s audience can be accurately targeted. What’s more, research around what keywords people use to search for businesses like the clients is important to know, as this can be used in the SEO phase of the strategy, funnelling people along to the client’s home page or other relevant content.
Content Development and Design: This is where the creative part of the strategy comes into action. Here, we take the data we’ve gathered on your audience and the keywords they use and start to project what kind of content would be useful for getting their attention. This content can take a variety of forms including:
Infographics: Long-form graphics that conveniently condense large sections of information with graphical elements to make them more interesting and easier to read. Appealing to the audience due to their aesthetic nature and the ease with which they absorb new information.
Podcasts: A pleasant audio format that consists of two or more people discussing topics in depth. Turning your industry knowledge into a podcast allows you to grow your audience, educate people, establish yourself as an authority, and create a brand personality.
Websites: A website is possibly the most basic form of content, and the most necessary. Your web page should be an amalgamation of all your online presences, as well as the central hub for all your content and products. The website should serve as your I.D, your shop, your contact page, a gallery of previous work, and a way of finding your social media page(s) and any content you might have produced.
Videos: There’s a reason YouTube is one of the biggest content consumption websites in the world right now. Boasting 2.6 billion active monthly users, 122 million of which are active every day, and 1 billion hours of videos being watched, not tapping this incredible resource is courting trouble. As they say, a picture is worth a thousand words. Well, to jump off that idiom, videos consist of 25 pictures per second.
Depending on your audience, they may prefer certain types of content over others, but it’s important to not try to please everyone, otherwise you’ll be making content that most of your audience members won’t engage with, and it will damage your ROI (Return on Investment.)
Content Creation: Most content marketing services will include the creation of the content that’s been projected for the campaign you’ve commissioned. Depending on the preferences of your audience some kinds of content will take longer than others, but with good planning, the benefits of your content being in cyberspace will soon become evident. This is where people start to find you and become aware and familiar with your brand.
Content Optimisation: Just like your website, your content needs to be optimised. From the moment your content gets uploaded to the internet it can be found by search engines. The trouble is that search engines have billions of websites to look through and catalogue, and even AI needs time to go through them all. This is where SEO comes into the strategy of your marketing, as using SEO allows your website to stand out to search engines, letting them catalogue you, understand who your content is for, and broadcast it accordingly to the appropriate audiences. Once it’s uploaded, your content marketing agency will check initial reactions from your audience and make suitable adjustments.
Content Promotion: Once your content is well optimised it can be actively promoted and spread among your audience. Whereas before the content was released to “test the waters” as it were, once a little more certainty has been achieved as to its success, your agency will start to sincerely popularise your content, working towards the ever-desired “viral” status.
These are the typical content marketing services that you’ll find at any content marketing agency in Melbourne. Traffic Radius is one such company, and we’ve been at the job longer than we can remember.
Traffic Radius consists of a huge team of account managers, project managers, designers, writers, strategists, and other marketing experts dedicated to getting the best results for your business possible. We work together to deliver outstanding results and craft incredible content, whether it be websites, blogs, landing pages, or social media.
If you’re looking to engage one of the most trusted and experienced content marketing agencies in Melbourne, you can contact Traffic Radius through this page, or call us on 1300 870 901.