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Content Marketing

Drive Traffic online with optimised content

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content marketing
Content Marketing

Optimized Content Marketing Services that Drive Traffic and Conversions

There’s no better way to get noticed than with a well-designed content marketing strategy. The content your brand creates can make a huge difference to your online presence and customer acquisition numbers.

The Internet is crowded with content – even from your industry. So you need a content marketing plan that is capable of putting you ahead of your competitors and in front of your prospective customers.

Today’s audience is very adept at researching and finding brands online. In the process, they are likely to build a connect and trust with brands that provide useful, relevant and engaging content.

Traffic Radius can design, plan and launch a content marketing campaign that can help engage, enlighten, entertain and convert your prospective customers as well as retain customers.

As your content marketing agency in Melbourne, we will take care of everything from finding the right strategy and identifying your customers’ needs to creating stellar content your customers will like and getting that content right in front of your audience for a top-of-the-mind brand recall.

Schedule Your Free Consultation Today!

What is Content Marketing?

Content marketing is all about telling a story.

Content marketing is a long-term strategy that is focused on creating a strong relationship with your target customers by way of consistently providing high-value content that’s highly relevant to them.

By the time customers buy your product/service, they are already loyal to your brand. They are sure to purchase your product over your competitors’ offerings.

In essence, content marketing involves educating your prospective customers to ensure they know, trust and like you enough to transact with you.

Compared to traditional advertising, content marketing builds a relationship, shows to your audience that you care about your consumers.

This feeling of being cared for will eventually build trust and credibility towards your brand. At the end of the day, this feeling will seal the deal for your business.

Drive Traffic to Your Sales Funnel with Content Marketing

All that’s well and good. However, what does content marketing mean for your brand and your business? How can it help you sell your products/services? Why should your business create a content strategy? Why do content marketing at all?

Generate Traffic

Content marketing can help your business to build a source of website traffic that’s reliable and economical. Just imagine the possibilities even if you created even a single blog post that drives steady traffic or an eBook that has an embedded link to your site.

Better SEO

Content is good for SEO in multiple ways. Good content helps generate backlinks, which tells Google that you are authoritative and highly relevant. Content gives you the opportunity to get Google to crawl your site. The more the content, the better it is.

Build Brand Awareness

What’s more, content gives people something to talk about. When your audience talks about your brand, they are in effect, helping each other understand your company better.

Enlighten Your Audience

Your content will help enlighten your target audience and build awareness for your brand.

Recognition in the Industry

Slowly but surely, your audience will begin to appreciate your knowledge, expertise and authority. So every time your audience is after advice/information, they will head over to you. This recognition is bound to have an impact on your bottom line.

Differentiate Your Brand

Content marketing gives you the opportunity to differentiate your brand from your competitors. It helps you to control your message and communicate with your audience in the most effective manner.

Creating a Content Marketing Strategy – Our Process

If you are wondering how to do content marketing, fret not. Traffic Radius can take charge of your content marketing strategy so you can focus your time and attention to things only you can do. Here’s how we work on your content marketing strategy.

  • Step 1
  • Step 2
  • Step 3
  • Step 4

Identify the Type of Content Your Audience Needs

Just any random content won’t do. You need content that has a purpose. We take the time to understand your goals, brand positioning and your strengths to identify what content your audience is interested in. Next, we identify the best strategies to put that content in front of your audience and boost conversions.

Create Awesome Content

It is important to ensure that you deliver content that meets the needs of your prospective customers, is engaging and solution oriented. As your content marketer, Traffic Radius can create high quality content that will engage your audience and drive them to your sales funnel, ultimately boosting your sales. We will also optimize this content for the search engines. We can create content of all forms including blog posts, long form content, videos, eBooks, wireframes, infographics, whitepapers and SEO copy.

Take Your Content to Your Customers

Any piece of content won’t serve the purpose unless it reaches the right audience. Our inbound content marketing team will put in place a strategy to push your content, amplify its visibility and engage your target customers. There are a number of strategies to do this including SEO, PPC, Facebook Advertising, LinkedIn Marketing, Outbrain Campaigns, Email Marketing, Link Building, Remarketing, Digital Public Relations, Content Discovery and more.

Measure the Results

Every single piece of content we create comes with a number of success metrics. We analyze and report these metrics using a variety of tools including Google Analytics to maximize your ROI.

Benefits of Content Marketing

Here are some of the benefits of content marketing you can expect to receive with Traffic Radius.

More content on your website.

When you have more content on your website, you give your visitors more reasons to stay on your website, to familiarise with your brand, to get to know you better, to connect with your brand, to trust you and to become your customer.

Higher domain authority.

Publishing good quality content will improve the authority, expertise and trust of your website. When such content receives inbound links, your domain authority improves too. The higher your site’s domain authority, the higher the rankings in the organic search results and the higher the traffic to your site.

Get social.

Traffic Radius will syndicate your content on social media channels for maximum exposure. As users view, like and share your content, it will help build your presence on social media, your followers and as a result, the traffic to your site.

Primed for conversions.

The prime aim of distributing content is to enlighten, engage, help and deliver value to your readers. Once that’s handled, you can even start pitching your products/services. This can dramatically improve your conversions.

Conduct Marketing Channels and Platforms

There are several content marketing strategies you can use to communicate your message – from text on your webpages and authoritative blogs to informative infographics and engaging videos. The kind of content you create and the medium you use will depend on the product/service you offer.

Here are all the content marketing platforms that we can help you leverage.

  • Blog posts
  • Ebook
  • Case Studies
  • Infographics
  • Podcasts
  • Videos
  • Social Media

Is Content Marketing Right for Your Business?

There’s no business that can’t benefit from content marketing. Whether you are an SME or an enterprise, a manufacturer or a retailer, a B2C company or a B2B organization, content marketing is for you. Your target customers are always looking for information – answers to their questions, solutions for their pain points, advice, tips, and more.

No matter the size, scale, type or reach of your business, whether you are looking to drive more traffic or improve your brand presence, whether you are looking to boost online sales or generate leads, content marketing can help reach your business goals.

Why Choose Our Content Marketing Services?

  • Dedicated
  • Focussed
  • High Quality
  • Experienced
  • Updates
  • Affordable

Dedicated Account Manager

We will assign an account manager who will work one-to-one with you at every step of the way to create, build and deliver a targeted content marketing strategy.

Focussed on Growth

At Traffic Radius, we work with the single-minded focus of boosting your sales, revenue and profit. This focus helps us to come up with creative, unique and original content marketing strategies for our clients.

High Quality Services

We are a leading content marketing agency in Australia for a reason. No matter the type of content – written or visual – we assure you of a high quality solution.

Experienced Content Marketing Team

Our team is comprised of people who specialize in creating content that enlightens, engages and converts.

Regular Updates

We keep you in the loop at all times to ensure you know what’s happening at every stage. What’s more, we send regular reports to help you track the progress and measure the results.

Efficient and Affordable

Traffic Radius is a professional content marketing agency. We know what it takes to deliver the results you desire, and we leave no stone unturned to realize your goals. What’s more, we can put together a customized package to suit your budget.

No matter what your content marketing goal is, Traffic Radius will work with you to achieve it for you. Our content marketing specialists have years of experience and are known for their creative strategies. We will guide you along the path that delivers the maximum results for your business.

Contact us today to know how we can help boost your website traffic, conversions and revenue.

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Suite 504 #365 Lt Collins Street, Melbourne-3000
  • Email: info@trafficradius.com.au
1300 852 340
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