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It’s easy to think of the internet as some great omnipotent force, always accessible and answering our questions with the press of a few buttons. It’s almost supernatural, how this great invisible thing that we can access on any device anywhere at any time is just always there. Carrying seemingly all the information in the world, and all the content we could hope for. Our entertainment and our teacher.
But where does it all come from?
After all websites don’t just happen, and despite how it appears we know that websites are indeed something that is planned, designed, built, and then put onto the internet. But that’s the great question, what is it to put something on the internet? How does that happen? Where is the change from data within a computer program, to data within cyberspace? The answer is web hosting.
You will have peace of mind in the knowledge that your website is receiving the best care and attention from the experts in web hosting. We offer complete flexibility so you can choose the web hosting solution you need. From monthly web hosting services in Melbourne and shared hosting to dedicated hosting and cloud hosting, we offer the full suite of web hosting packages that are tailored to your requirements.
If you’ve ever looked up “how does the internet work?” it’s likely you’ve seen an image representing the internet as a cloud. The truth is far more physical. The internet isn’t a cloud, it’s more like a huge series of hard drives all wired together.
Internet Service Providers, or ISPs, build and maintain massive complexes known as “Data Centres.” These data centres house hundreds of super computers called “Servers,” which we’ll return to in a moment. The ISPs are also responsible for running colossal lengths of Optical Fibre Cabling either underground or under the seabed. This cabling runs to “main” hubs that are owned and operated by ISPs, which then run to local hubs that provide the nodes that connect residences and shops to the internet through modems and routers.
So how do we access the internet? Well, the process begins whenever you put an enquiry into a search engine or website domain to your browser. From here, the computer sends a request to something called the DNS (Domain Name System), which is essentially a massive online phone book. The DNS uses the domain name you looked up to search for an IP address, which is essentially the home address of a website. Once it finds the IP, it connects you to the appropriate server, which sends a light signal through the optic fibre cabling to your router. Your router converts the light signal into an electric one, then sends it to your device either through an ethernet cable or Wi-Fi.
It’s kind of like if whenever you wanted to visit a friend, you pressed a button that made their house sprout wheels and then drive to your doorstep. When you press the button, you’re requesting access to your friend. The request is sent to their home address and once the request is accepted, their house arrives to you in a matter of seconds, with the roads used to achieve this serving as the optic fibre cables.
So now you know exactly how the internet works, what does any of this have to do with web hosting?
Well, you remember those Servers we mentioned earlier. If you can picture websites as tenants, then Servers are massive apartment complexes, and the apartments are the many solid state drives that house multiple websites.
When you construct a website, the result will be a bunch of data in one form or another, and to be accessible to the public, that data needs to be on a server. Web hosting is when a company charges a fee to allow your website to take up real estate on their server(s), thereby giving you a “place” on the internet. Until your website is on a server, it’s really just an exercise in coding and design. Once it’s finished it needs a site on the web hence – website. Without web hosting no one will be able to access your website, and bad web hosting can have disastrous results for your business.
This is where Traffic Radius can help you out.
Web hosting is a service that allows you to publish your website on the Internet. When you buy a hosting package, you are essentially renting some space on the web host’s server to store all the data and files needed for your business website to work perfectly.
Think about your personal computer and all the files on it. These files are stored on your computer’s hard disk. You can access these files anytime you like. A website is a file just like one of your word processing files. Just as a word processing document must be stored on the computer for you to be able to retrieve it, your website also needs a computer to store all its files.
The difference here is that websites are accessible by everyone. To be able to do that, the computer (your web host’s server) where your website is stored should be of much higher specification than your personal computer, and it must also be connected to the internet via a powerful link.
The computer where your website is stored is referred to as a web server (as it serves pages upon request to your website visitors).
In a way, a web host is the home where your website will live. So it’s important to choose the right home (web hosting service) for your website.
Your online presence is incomplete without a stunning website. And your website is incomplete (and invisible) without the right web hosting service.
So before you start your online business or know how to host a website, it helps to know all you can about web hosting and how the hosting company you choose can have an impact on your website and your online presence.
Your website will be visible to your visitors only if you store it somewhere. So your web host makes your website’s content visible to your visitors. However, a web host can do a lot more than that.
The right web host can ensure your website is visible and runs smoothly 24/7. Here at Traffic Radius, we assure you of 99.99% uptime, which means that your website will always be up. The lower the uptime assurance, the higher are the chances of your website not being available. And for your online business to success, uninterrupted availability is very important.
Website load time is another critical aspect that can make or break your online presence. Moreover, it has a direct impact on the user experience and determines whether your visitors will come back to your site. Every 1-second delay in load speed can reduce your conversions by 7%. Furthermore, websites that rank on top of Google search results load under 2 seconds. As the best web hosting service in Melbourne, we assure you of fast load time.
Contact Traffic Radius before buying any hosting plans.
Unstable network connections and weak servers can often result in your website going offline. That will not only have a negative impact on your sales but will affect your rankings in the search engines. A good host assures you of good uptime scores. Anything above 99.5% is good. Any uptime score below 99% is no good. Avoid such web hosting services.
Cyber threats are commonplace in today’s times. Hence, the smallest of website security measures can help protect your business. What if your website is hacked only to be lost forever? However, if your web host offers regular site backups, you can retrieve your website easily.
A reliable host is one that offers prompt and fast customer support by way of live support, chat support or social media visibility. The faster your host can respond to your technical problems, the better it is.
Undoubtedly, website hosting cost is an important consideration for most small businesses. However, that should never be the deciding factor. Instead, focus on the value the web hosting is offering. Are they able to create a customised hosting plan to suit your needs?
Your web host must invest in the latest security software and stellar firewalls to prevent a variety of online attacks.
As a digital agency, we know the importance of your online presence. Whether we design your website or work on your SEO campaign, our focus is on growing your sales and revenue through your website.
Who better than your digital agency to host your website?
As your digital agency, our work does not end with web design and online marketing. In fact, it begins by putting you up on the best web hosting for small business. After all, your web host plays a crucial role in SEO.
Where most Australian web hosting companies are focused on selling you a space on their servers, we are all about ensuring our clients get the most value from their online presence. And we do that by offering:
Traffic Radius is a marketing company, however we’re also active in the web development and design sphere, and today we are a trusted provider of web hosting services in Melbourne.
As a web hosting company, we offer the following services:
If you are looking for the best web hosting services in Australia, look no further. Traffic Radius is Australia’s leading digital agency. We leverage our expertise in digital marketing to help you make the most of your online presence. Request a free quote.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
