The Art of Conversion Rate Optimization
If the words conversion rate and conversion optimization sound like mumbo-jumbo, read on.
So what is conversion rate optimization (CRO)?
Conversion rate optimization or conversion optimization is a technique of increasing the percentage of people who convert into paying customers or take the desired action on your website. This action could be anything – signing up to your newsletter, filling out the contact form or downloading your free whitepaper.
So essentially, conversion optimization is aimed at ensuring that more of your website’s visitors take the desired action.
Now let’s understand what a conversion rate or even a conversion is.
A conversion rate represents the percentage of people who visited your website and actually made a purchase.
And a conversion is nothing but a sale. So every time someone purchases your product/service, it is known as a conversion.
The phrase conversion rate could be applied to any action you want your visitors to take.
So if someone visits your Instagram page and follows you, it’s a conversion.
If you run a salon, and someone books an appointment, it’s a conversion.
If you are a consultant, perhaps your conversion goal would be to receive calls.
You get the drift!
All right! But why is conversion rate optimization important?