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Conversion Rate Optimization

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conversion rate optimization
Conversion Rate Optimization

Boost Your Revenue with Conversion Rate Optimization (CRO) in Melbourne

You are spending a huge sum of money on PPC and SEO. You have some solid web traffic coming your way. Your brand presence is immaculate. Yet, you are struggling with converting those visitors into paying customers.

After investing so much money, time and resources on your website and digital marketing, you are expecting a decent conversion rate. A good ranking in the search engine results pages (SERPs) and a high click-through rate is of no use if all those visitors don’t convert.

That’s where our conversion rate optimization company can help. When you give your visitors what they are looking for, they are likely to engage, move further down the sales funnel, and eventually convert.

We can propel your sales and revenue by converting your website traffic into customers by relying on our data-backed conversion rate optimization techniques.

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The Art of Conversion Rate Optimization

If the words conversion rate and conversion optimization sound like mumbo-jumbo, read on.

So what is conversion rate optimization (CRO)?

Conversion rate optimization or conversion optimization is a technique of increasing the percentage of people who convert into paying customers or take the desired action on your website. This action could be anything – signing up to your newsletter, filling out the contact form or downloading your free whitepaper.

So essentially, conversion optimization is aimed at ensuring that more of your website’s visitors take the desired action.

Now let’s understand what a conversion rate or even a conversion is.

A conversion rate represents the percentage of people who visited your website and actually made a purchase.

And a conversion is nothing but a sale. So every time someone purchases your product/service, it is known as a conversion.

The phrase conversion rate could be applied to any action you want your visitors to take.

So if someone visits your Instagram page and follows you, it’s a conversion.

If you run a salon, and someone books an appointment, it’s a conversion.

If you are a consultant, perhaps your conversion goal would be to receive calls.

You get the drift!

All right! But why is conversion rate optimization important?

What Improving Your Conversion Rate Means for Your Business

Improve Your Website’s User Experience (UX)

The number one reason why CRO is important is because it helps uncover all the issues with your website that are affecting your conversion rates. These performance improvements could be related to the design, navigation, calls-to-action, content, social proof or even errors on your site. Perhaps your website isn’t mobile friendly and fixing this could boost conversions. Perhaps your eCommerce site is cluttered, and fixing the design can improve conversions.

A/B Testing Opportunities

Even if you think your website is doing well, there could be a scope for improvement. For instance, if your contact form is unnecessarily lengthy, you could test shorter versions to persuade more people to sign up. If your checkout process has too many steps, you could test different ways to make the process simpler and check if the sales improve. A/B testing helps you to identify what aspects of your site are working and what aren’t. And CRO can go a long way in helping you find newer ways to improve your site.

Save on Paid Ads

Spending money to drive an insane amount of traffic to your site is not ideally the right way to boost conversions. After all, there’s no point driving so much traffic if your conversion funnel has issues that need addressing in the first place. Instead, why not focus on making the most of the current traffic you receive, on fixing the hurdles that keep visitors from converting! Converting your current visitors is a lot more cost-effective compared to attracting new traffic.

Boost Sales

By improving your website, you are effectively making the most of your current traffic and boosting your sales. By optimizing what is already there, you are simply creating more profit from your existing traffic and customers.

Measuring Your Website’s Conversion Rate

You can easily measure your website’s conversion rate.

To calculate your website’s CRO, you will need two pieces of information:

  1. The total number of visitors to your website (say, for a given month).
  2. The number of visitors who took the desired action (in the same month).

Simply divide the number of visitors who took the desired action by the visitors. Multiply this by 100 to get the conversion rate.

For instance, say your website received 25,000 visitors and 3105 people purchased from your website. Your conversion rate is 12.42%.

But to be able to calculate your conversion rate, you need to be tracking your conversion rates. All digital marketing platforms directly track the conversions.

So if you are generating traffic from organic search, you need to track conversions via Google Analytics.

If you are generating traffic from Google Ads, then you will have to access Google AdWords.

And so on…

With Traffic Radius, you won’t have to worry about a thing. We will take care of every step of the process including tracking the conversions on your website.

Our CRO specialists will craft a customized conversion optimization strategy,improve your website’s performance, boost conversion, track conversions and send monthly reports while you focus on managing your business the way only you can.

The Traffic Radius Conversion Optimization Process

  • Conversion Audit
  • Strategy
  • Execution
  • Analysis

Conversion Audit

We begin with an in-depth analysis of your current sales funnel. How good is your website at converting traffic into leads/sales? How user-friendly is your website? At which point of the sales funnel do your visitors bounce? We seek to answer questions like these in order to understand what you need.

Strategy

We will track your sales funnel to understand what your visitors and leads experience when they go through it. What information is missing that could persuade them into action? What would it take to clear the path to a smooth conversion? We will ask questions like these to create a solid customized CRO strategy for your site.

Execution

Based on the discovery from the previous stages, we will begin to improve your website’s sales funnel. The changes could range from writing clear calls to action, and revising your design to making changes to the content and fixing any website issues.

Analysis

This is the stage where we are able to gauge the impact of the CRO process. Of course, the simplest way to measure the results is to look at the conversion rate to see whether more visitors are converting into customers. There are many other aspects we look at to tweak the website for better conversions.

Tools We Use to Optimize Your Website Conversions?

We have invested in a variety of cutting-edge CRO tools to maximize the results for our clients. Here are some of the tools we make use of to boost your conversions.

  • KISSMetrics – A tool that helps us to understand what your visitors are doing on your site.
  • Woopra – A conversion optimization tool that tells us how engaged every customer is and what actions they too. You can see all of this in real-time.
  • CrazyEgg – A cutting-edge heat-mapping solution.
  • Adobe Analytics – A bunch of analytics tools that provide deep insight into what is happening at every stage of your sales funnel.
  • BrowserStack – A tool that helps us to test rapidly how your website renders on different browsers.

So What is a Good Conversion Rate?

The average conversion rate is anywhere between 2% to 5%.

So how do you know if your current conversion rate is good enough? How do you know if your conversion optimization agency is doing the best for you?

Well, the answer is highly relative. For instance, if your present conversion rate is 3%, a sudden spike to 15% may seem implausible.

But successful companies are seeing conversion rates that are twice or even thrice as high as the average rates.

So look at your current conversion rate.

Now figure out the conversion rate you’d like to see in 30 days. In 3 months. In a year.

If your conversion optimization agency is delivering a steady improvement in CRO and inching towards your 30-day, quarterly and yearly CRO goal, then you are headed in the right direction.

Traffic Radius Can Propel Your Website Conversion

Here are some reasons why clients across Australia trust Traffic Radius to boost revenue.

  • Proven Results – Our results speak for themselves. We have helped hundreds of businesses across Australia in growing their sales.
  • Experience – With years of experience in conversion optimization, we assure you of stellar results.
  • Qualified Team – Our conversion rate experts are accredited, qualified and experienced. They constantly come up with creative strategies to boost conversions.
  • Better ROI – We assure you of a better return on your investment by boosting your conversions efficiently and economically.
  • Expertise – Benefit from a well-crafted CRO plan that we are known for. We adhere to conversion rate optimization best practices to create a customized CRO plan that meets the needs of your business and matches your goals and strategy.

When you are looking for a conversion optimization agency that can transform your website into a sales machine, look no further. Contact Traffic Radius today.

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Suite 504 #365 Lt Collins Street, Melbourne-3000
  • Email: info@trafficradius.com.au
1300 852 340
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