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Want to increase local organic visibility and looking for a local SEO agency?
Local search is critical for small businesses. Almost 80% of consumers use search engines looking for local information. In fact, more than 90% of buying still happens in brick and mortar stores. Around 50% of people who do a local search on their mobile devices, visit a store within 24 hours. This means that, if you don’t do local search optimization, you are losing a big chunk of potential customers. If you want to optimise your website with the best local SEO services, we can help drive your business to the next level.
Drive Growth with Our Solutions for Local SEO in Melbourne
Local SEO is all about optimizing your website to rank in the search engine result pages (SERPs) for a local audience. Your website is your window to the (online) world. However, if your target customers are located in or near the area your office/shop is located, you will need some amount of local SEO.
So it is important to optimize your site for your city, optimize the contact information, optimize, optimize, optimize. This way, your target customers know where you’re located and can find your store/office if need be.
With our services, we can help you get ranked on local search. As an established local SEO services company, we have powerful and proven ways to enable you to market your business to local customers.
Traffic Radius excels in fine-tuning your business’ local SEO so that you are ever at the forefront of any search results that may pertain to your specific service, in your specific area. We can use the information based on your location to increase not only your rating on Google’s SERPs (Search Engine Results Pages) – but also potentially your brand outreach and sales. Read on to find out more!
How many times have you ever been hungry but too tired to cook? While opening your phone to search for your preferred meal-of-choice brought to your door, you might have punched in to Google “food near me.” This short interaction tells you everything you need to know about Local SEO.
When you search for anything “near me”, Google uses your location data to restrict what information its index considers relevant to you. To this end, making sure that a website’s geographical information is clear to Google’s spiders (the AI bots that crawl through websites and catalogue their data) so it can be indexed appropriately is paramount. To use a relevant example, the search results for “Local SEO” and “Local SEO Melbourne” will vary greatly.
Local search is all about showcasing the most relevant, nearby businesses. This gives local businesses a wonderful opportunity to rank on the top of the SERPs. Local search comes with a lot of details such as user reviews, deals, link to a business’ website, and so on. So if you are not investing in local SEO, you are leaving money on the table.
A few years ago, a listing in the Yellow Pages meant everything for a business. But today’s internet-savvy consumers no longer use those jumbo books. When they need to find something, today’s consumers simply pull out their phone and look up a search engine. And when someone does a search for say “pizza”, Google will identify their location and show up results personalized for the area indicated by your phone’s GPS. So when you want to improve your visibility and be seen by most of the consumers near your business, you need SEO for local businesses.
Close to 78% of mobile searches result in a purchase either online or in-store. So if you aren’t actively involved in SEO for local businesses, you are affecting the conversions.
Visitors to your website are going to trust you only if the information on your site is relevant to their search query. With local search marketing, you can show up different information to different customers based on their location. And that’s all the more important when your product/service differs by location.
Say there’s a tourist or a new visitor in the neighbourhood. It’s highly likely that he/she will look up online to find a store, restaurant or a doctor nearby. If you are not invested in local SEO, you are giving your competitors the chance to get to that prospective customer.
So, now that you are familiar with SEO and its importance for your business, you are wondering how to improve local SEO of your business!
But first, let’s take a look at the 3 important local SEO factors:
So all efforts you put in your local SEO efforts would be with these three crucial ranking factors in mind. And that’s exactly what we do as part of our local SEO services.
As a local business, claiming your Google My Business listing is an essential step towards improving your visibility in local search results. We can help you to rank in the local search results to ensure your audience can find you easily.
Make sure your website features on citation websites as well as online directories. This will make it easy for your customers to find your business. But it has to be done right.
When authoritative and credible websites link to you, the search engines will trust your website and consider it a credible source of information. We build natural, high-quality, highly relevant links from authority websites pointing to your site. This is sure to give your site a huge boost in the local SERPs.
Localizing your website is all about incorporating the name of your county, city or region across your site If your business has a presence/is targeting multiple locations, you will need separate pages for each location.
Honest and real reviews are important. They showcase how good your service is and they tell the search engines that your site is useful and trustworthy. The number of reviews you get, the quality of the reviews, and the authority of the review sites are all important local SEO ranking factors.
We will identify the most lucrative keywords for your business and help you beat your competition with a well-planned on-page SEO strategy.
Local SEO can get you a spot in Google’s local 3-pack listing, a highly valuable spot in the search engine result pages. So what exactly is this 3-pack?
A Moz study found that 44% of respondents clicked on local 3-pack results whereas only 8% looked for more results. This proves that most users looking for local results find what they’re looking for in the 3-pack options.
So a presence in this pack can drive your visibility, sales and profitability through the roof.
There are several factors that affect your local SERPs. A local search strategy can help boost each of these signals and in turn boosting your Google SERPs. These ranking signals include:
This question can be better answered in term of the “value you derive from local SEO”.
On an average, a local SEO campaign costs anywhere from $1000 to $2000 for a single-location business. The factors that influence the cost are citings, locations and local links.
So how much you invest in local SEO services depends on these and many other factors. If the success of your campaign rests on how quickly your audience can find you, then you simply cannot ignore local SEO.
Traffic Radius offers a wide range of local seo packages to suit every budget.
Take a look at our plans below.
Ready to conquer the world of local search? Get in touch with us today for a free local SEO audit.
There are many ways to increase your search rankings through Local SEO, but just like with regular SEO rankings, it’s important to not over rank. Google’s Spiders are smart, and they can pick up on when a website has extraneous uses of a certain keyword in order to affect rankings. That’s why striking a balance between the algorithm and readability is so crucial.
Among the many things to understand is that the spiders don’t just search for you, they search all websites across the internet, and they catalogue you against the billions of other sites they must index.
This is where a Local SEO services Agency like Traffic Radius can help. We understand how to strike that all-important balance. We know how to use local search citations, build quality links, research and apply the appropriate keywords, and tap into the appropriate local intent signals that will boost your business without over-feeding the spiders.
If you think you can handle this, then great! If, however, you want to make use of the cumulative expertise of over two decades in the field, then why not contact Traffic Radius for a free consultation and see how we can help?
There might be plenty of fish in the sea, but there’s even more businesses on the internet – and chances are some of your neighbours are also your competitors. That’s why Local SEO is important. Someone in your area is likely matching for those ever previous “near me” searches higher than you and being the big fish that you could be with a few tweaks and a little optimisation.
So, what specifically can Local SEO do for you?
First of all, like most SEO campaigns, Local SEO is quantifiable and trackable. You can directly see the effects of your campaign on your audience, gauge what they react to, what drives sales, and what diverts them away from you – and then modify your campaign based on that information!
Second is the Google My Business profile. What is this? Simply put it’s a business listing on Google. Remember the Yellow Pages? Well, that’s Google now. When you google businesses in an area, the section above or beside the search results that lists businesses along with a star rating, contact details and a small map of where they are – those are the Google My Business (GMB) profiles, and they’re some of the highest clicks on the internet. Building one of these profiles in conjunction with a good Local SEO campaign can really help increase your conversions and traffic.
Together, these factors increase how many people come to your website organically, and also raises how highly your business ranks in Google’s SERPs – but only when they’re used well.
At Traffic Radius, we are driven by three core concepts, Expertise, Transparency, and Results. Our team of experts will get to know you, your business, and your goals. From there, we are with you every step of the way, providing regular updates on the progress, limitations, and costs of our engagement with you. Finally, and the thing we’re most hooked on – Results. When you engage us, you get the most tenacious company in the business, and we will not stop until we get you where you want to be.
An experienced and friendly Local SEO agent. | Agency services partnered with Google, Facebook, and more! |
Comprehensive keyword research for your site, services, and products. | Optimised titles, optimised URLs, and meta descriptions helping raise your place in Google’s index. |
Copy and/or content for your website written by experts. | Geo-targeted HTML tags embedded into your business’ website. |
Claim citations automatically across Google, Bing, and Facebook. | Google Business Profile optimisation and address matching. |
Facebook business page setup and/or review, as well as check in and location verification. | Optimisation of Citysearch for local results. |
Import citation information pertinent to your business for every location. | Citation data management. |
Citation reports per every location. | Regular updates from our Local SEO team as needed. |
Full review management services. | Regular reports and wrap-up reports for all necessary locations. |
What more do you need? Contact us today and let’s see about making you the Biggest Fish in the sea.
Too long, didn’t read? No worries, our FAQS have always go you covered.
Local Search Engine Optimisation, or Local SEO is the process of making sure your online presence is found easily by Google, and that Google registers your online presence as a relevant solution to a potential customer’s query.
For example, when someone goes on Google and types “Computers”, for example – Google will return with informative pages regarding computers and information technology, maybe sprinkling a few IT businesses here and there. But when someone searches “Computers Melbourne” or “Computers near me”, most results will be related to computer and IT businesses in your area, or IT related events near to you.
This is the power of Local SEO. It allows you to be found by the audience closest to you, your community – and every business should be reaching out locally before anywhere else. With good Local SEO, you appear higher in Google’s results, which is statistically proven to result in more clicks and potentially, more sales.
That depends on a multitude of things – first of which includes your budget, so you needn’t worry about spending too much, or too little. At Traffic Radius, one of our core ideals is complete transparency with our business practices, and part of this is what you’re being charged for and why. There won’t be any sneaky additional fees with us.
That being said, a campaign takes a lot of work, and a fair amount of time to implement and to see results. Depending on the industry, the size of the campaign, the hours put into it, any tweaks that may need to be made, and the results of the campaign, the price can rise or fall – but it will always be fair, that’s our promise.
It’s not so much that one is important for the other, Local SEO is a sub-type of SEO, and on its own can produce just as important results for very different reasons. Apart, they do very different things, but together they form a more cohesive and united entity.
Well for example, let’s say you run a very niche business, maybe a museum of bottles throughout history. If someone types into Google “Bottles”, you will be met with drink bottle manufacturers or salesmen. This is because generally when people search up “Bottles”, they’re in the market for a new bottle, so Google presents them with a list of e-commerce sites selling drink bottles. Meanwhile, your humble historic bottle museum is lost on page 5 of the SERPs, because Google hasn’t deemed it relevant. This is SEO, where your website ranks among the entirety of the internet.
But then, someone in your postcode Googles “Bottles near me”. Suddenly the e-commerce sites are a little more targeted, relating to shops selling bottles within the customer’s region, however since you’ve used Local SEO to rank for the word “Bottle” when it’s searched in your area, up pops your bottle history museum! This is Local SEO, where your website ranks among the internet in your area.
Yes…and no. Google, as the foremost search engine in the world, helps with its own SEO. When the spiders are crawling through websites, they’re indexing them for Google. If you have a Google My Business profile, that’s amazing, and the spiders will crawl it and index it – but you can’t expect that result to turn up on Bing, or ask Jeeves.
So, Google My Business helps, as long as your customers are using Google (which it’s virtually a guarantee that they are because…well…everyone does). But if you have a weird audience that uses Yahoo as their default search engine, then your GMB profile won’t help at all as far as they’re concerned.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
