Local Search Engine Optimisation, or Local SEO is the process of making sure your online presence is found easily by Google, and that Google registers your online presence as a relevant solution to a potential customer’s query.
For example, when someone goes on Google and types “Computers”, for example – Google will return with informative pages regarding computers and information technology, maybe sprinkling a few IT businesses here and there. But when someone searches “Computers Melbourne” or “Computers near me”, most results will be related to computer and IT businesses in your area, or IT related events near to you.
This is the power of Local SEO. It allows you to be found by the audience closest to you, your community – and every business should be reaching out locally before anywhere else. With good Local SEO, you appear higher in Google’s results, which is statistically proven to result in more clicks and potentially, more sales.