FAQs
Q: What advertising is banned in Australia?
A: Australia bans deceptive, misleading, or harmful advertising. This includes tobacco, certain alcohol promotions, gambling ads targeting minors, and false health claims. Advertisements must comply with the Australian Consumer Law and industry codes of practice.
Q: What is the most annoying type of ad?
A: Pop-up ads, unskippable video ads, and autoplay audio ads are considered the most annoying. Users dislike intrusive ads that disrupt browsing or force engagement without consent.
Q: How does an ad agency work?
A: An ad agency creates, manages, and optimises business marketing campaigns. They handle strategy, media buying, creative design, and analytics to maximise advertising effectiveness.
Q: What percentage do ad agencies take?
A: Ad agencies typically charge a management fee of 15-30% of the ad spend. Some agencies operate on fixed pricing or performance-based models.
Q: Why do clients leave ad agencies?
A: Clients leave due to poor communication, lack of results, high fees, or mismatched expectations. Transparent reporting, strategic planning, and measurable performance keep clients satisfied.