Google Shopping Ads that Improve Revenue and ROI
Need proven and reliable Google shopping management services?
Google Shopping campaigns are a wonderful way to promote your e-commerce store, boost traffic and generate targeted leads. These ads perform better than text ads as they feature a product of your product, a title, store name, price and other details. In fact, Google Shopping Ads give your audience a good idea of your product before they click the ad, which results in more qualified leads.
If you’ve been online, then it’s more than likely that you’ve done some form of online shopping or another. Online shopping changed the commerce sphere forever when it first splashed into the scene, suddenly people had access to a global market that was running constantly. They could shop overseas with never leaving the comfort or safety of their own homes, they could engage in communities relevant to their beloved items, and they could compare prices without needing a tank of fuel and a pad and paper.
What went over a lot of people’s heads, however, was just how much the newly dubbed “e-Commerce” market affected businesses.
Suddenly competition wasn’t just relegated to your physical storefront neighbours, no this was now a global market, and before business owners knew it a new dynamic between client and business had been established, and those that didn’t ride the wave were crushed beneath it.
Some business owners still aren’t too familiar with e-Commerce, or with running a store, but this is where a Google Shopping Ads Agency can help you out.
Setting up Product Listing Ads (PLA) is not as simple as an AdWords campaign. If Google does not correctly interpret your product feed, it won’t match your products to relevant search queries. This is where our Google Shopping specialists can help. We can help you create an impactful Google shopping campaign management.
Traffic Radius will help you take charge of your campaign. We set up your PLA marketing strategy, optimize the data, manage your shopping ads proactively and track performance.
Just like with anything to do with marketing, Google Shopping Ads management takes time and expertise to fully understand, and even then, it’s a difficult thing to manage. This is where Google Shopping management services like those offered at Traffic Radius, can really help businesses like yours dominate the market.
Our process begins, as with any good project, with research. This research encapsulates an understanding of your business and your desired or existing clientele, depending on your goals. We perform research into who your target market is, what they look for, when they look for it, and more importantly what search terms they use to find it. Once we have this data, we can form a strategy and design your PLAs that will appear on Google Shopping’s listings.
Then we go about creating your product feed, the file that contains the products you wish to advertise through Google Shopping. Once created we optimise the product feed. This optimisation is designed to raise your relevance to your audience, as well as your quality score with Google. This is how Google decides which results to place at the top of the SERPs (Search Engine Results Pages). There are AI-directed bots that continuously crawl through the internet and analyse the content on websites. Depending on numerous criteria, these bots (known as “spiders”) catalogue the content and websites that they find and then rate its relevance to certain keywords, and a “quality score” that Google awards the website based on the veracity of the content therein. Google uses the spiders’ data to determine how high or low in the SERPs you appear, with higher positions typically getting more clicks.
After this campaign has run for a short while, we check the analytics of your Google Shopping PLAs and track their performance in terms of enquiries, calls, and conversions. This process is then followed by an optimisation of your campaign, making beneficial changes and tweaks, or experimenting with new features that may help your ads gain traction, even actively monitoring your bid to make sure that your ROI (Return on Investment) is the highest it can be.
Throughout this whole process, Traffic Radius maintains a policy of transparent reporting, where we keep you appraised of every step of the course of the campaign, letting you know exactly what is being enacted, why, what the results were, and how effective the campaign is according to projected results.
As much work as this may seem, this is an extremely pared down rendering of the process of organising, implementing, and managing an ongoing Google Shopping campaign, and it’s because of this that Google Shopping campaign management services like ours are in high demand these days.
The terms “Product Listing Ads” and “Google Shopping” mean the same thing and are used interchangeably throughout this page.
Product Listings are CPC (cost per click) ads that appear on Google Search result pages above the organic results.
These ads are highly effective as they showcase your product’s image along with its price. As these ads appear at the top of the search engine result pages (SERPs), your product ads will appear where your audience will be looking.
Google Shopping Ads can come handy even if you are looking to drive sales for your brick-and-mortar store.
While we offer Google Shopping management services it’s important to remember that this isn’t our only service. Traffic Radius is an all-round online marketing powerhouse dedicated to getting proven results to help your business grow and help you meet your goals.
That being said, our Google Shopping management services have gotten the following results for our clients:
We take the time to carry out in-depth keyword research and selection to ensure your Google Shopping Ads campaign delivers the most effective results.
We build your product feed and review comprehensively it to make sure the ads rank on the top of the SERPs.
Compared to other ad formats, Google Shopping ads call for attention to detail and specific product information from the feed to make sure Google matches the right product for any given search query. When a user types a search query, most relevant and have the highest quality score. If your feed is not optimized, your ads will not show. We help maximize your sales by optimizing your product feed including titles, image quality, descriptions, product identifiers and sales promotions.
Analytics and tracking is implemented at product level for enquiries, calls as well as conversions. This way, you can easily track the performance of your campaign at any point.
At Traffic Radius, we don’t just set your campaign but we proactively monitor it and make ongoing changes and tweaks. We constantly carry out experiments to make sure you get the best results for your business. Your ROI is our primary goal.
We discuss the KPIs with you and structure the campaign accordingly. Every month, we meet with you to discuss the progress of your PLA campaign and share a detailed report.
Marketing is an organic beast. The best that can be done is to examine a ballpark figure, however it’s always important to remember that there are multiple factors that go into determining the cost of Google Shopping campaign management services.
The first consideration is what your goals are, and how widespread they reach, as well as the number of products you have, their prices, the overall value of your products, and your bid budget.
It’s important to remember that Google Shopping is a paid method of marketing, meaning every time someone clicks an advertisement, you’ll have to pay your bid to Google. The trick is to make sure that enough of the right people are finding your page, so that when you get a click 90% of the time it turns into a conversion.
Depending on how much work goes into this process Google Shopping campaigns can cost $10 a day, $1 a month, or $1000 per week! It really comes down to what you want, how to achieve it, and the effectiveness of the campaign.
This is why Traffic Radius are one of the most hardworking marketing agencies in Australia. We know what these results mean to you and we don’t take their importance lightly. If you want a Google Shopping Ads agency you can trust contact us here or call us on 1300 870 901 and we’ll be happy to answer any queries you may have.
At Traffic Radius, we adhere to Product Listing Ads best practices to maximize your conversions, revenues and ROI. Our Google Shopping Ads certified specialists will work with you to deliver a solution that meets your goals and budget.
Contact us today for more information about our Google Shopping Ads management solutions.
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Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
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