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Digital Marketing

First Contentful Paint (FCP) for Website Optimization: Its Advantages, Uses and Applications

The First Contentful Paint (FCP) is used to measure the time taken for the first element of a webpage to…

by tr_main | 05 May 2023

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Digital Marketing

Four Principles of UX Analysis that SEO Professionals Should Consider

According to Google Trends, the search volume for “UX” has grown by over 5,000% in recent years, indicating a surge…

by tr_main | 04 May 2023

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Digital Marketing

Mastering URL Parameters: A Comprehensive Guide to Improving Your Site’s SEO

URL parameters are a way to pass information from a web page to the server or another page. They are…

by tr_main | 04 May 2023

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Digital Marketing

What are Topic Clusters? How Do They Work?

Developing an effective content strategy requires careful planning and organization. One way to achieve this is by using topic clusters…

by tr_main | 04 May 2023

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Digital Marketing

Boost Your Mobile SEO Rankings with These Expert Techniques

With the increasing use of mobile devices to access the internet, mobile SEO has become an important factor for website…

by tr_main | 04 May 2023

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Digital Marketing

How to Craft the Perfect Sales Funnel Strategy: Effective Tips, Tricks and Examples

When it comes to your marketing strategy, the sales funnel is a crucial and essential component. It outlines the process…

by tr_main | 03 May 2023

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Digital Marketing

Mastering Breadcrumb Navigation: Examples and Best Practices for Optimal UI and SEO Results

Breadcrumbs navigation is an important element of website design and usability. Breadcrumbs provide a clear path for users to navigate…

by tr_main | 03 May 2023

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Digital Marketing

Creating an SEO-friendly Website Architecture: A Guide 

Understanding Website Architecture Website architecture designates the hierarchy of pages on a website and how they interconnect. It is crucial…

by tr_main | 03 May 2023

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Digital Marketing

Mobile-First Indexing Best Practices: How to Optimise Your Website for Google’s Algorithm Update

Did you know Mobile-First Indexing is a method used by search engines like Google to rank websites based on their…

by tr_main | 03 May 2023

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Digital Marketing

The Ultimate Guide to Keyword Cannibalization

Preventing, Identifying and Resolving Keyword Cannibalization Issues Keyword cannibalisation is a common problem that can adversely affect your website’s SEO…

by tr_main | 02 May 2023

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Digital Marketing

Expert Guide to Creating a Market Segmentation Strategy: Tips and Tricks for Effective Targeting

Understanding the importance of creating a market segmentation strategy can help you effectively target your ideal audience. Market segmentation can…

by tr_main | 02 May 2023

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