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Optimized Content Marketing Services that Drive Traffic and Conversions
There’s no better way to get noticed than with a well-designed content marketing strategy. The content your brand creates can make a huge difference to your online presence and customer acquisition numbers.
The Internet is crowded with content – even from your industry. So, you need a content marketing plan that is capable of putting you ahead of your competitors and in front of your prospective customers.
Today’s audience is very adept at researching and finding brands online. In the process, they are likely to build a connect and trust with brands that provide useful, relevant and engaging content. At Traffic Radius, we provide complete and result-driven content marketing services to enable you to reach your audience.
Traffic Radius can design, plan and launch a content marketing campaign that can help engage, enlighten, entertain and convert your prospective customers as well as retain customers. We are an established content marketing agency and can develop and manage content strategies for your business. Our content marketing consultants in Melbourne can devise plans to increase visibility and build your brand online.
As your content marketing agency in Melbourne, we will take care of everything from finding the right strategy and identifying your customers’ needs to creating stellar content your customers will like and getting that content right in front of your audience for a top-of-the-mind brand recall. For all your requirements for digital content marketing in Melbourne, reach out to us.
Marketing is the act of increasing awareness of your brand and business, building an image in the eyes of the audience, and just generally promoting your business. Therefore, content marketing is using digital media creations as the core focus in whatever marketing strategy you employ.
However, creating content is more than just making something and putting it on the net and hoping it’ll reach the right people. Content Marketing begins with thorough research on the audience you want to tap into and how to appeal to them. This includes data on age, gender identity, socioeconomic status, goals, lifestyle, interests, etc. Once this data is gathered, a strategy is typically designed in order to encourage the regular posting of content. Content marketing needs to be regularly posted to keep your audience engaged and provide regular updates for your business. After the strategy comes the design and production of the content along with its release, followed by an analysis of your audience reactions, which should then allow you to tweak your strategy or planned content into something more effective.
People sometimes confuse content marketing with SEO. The two have a distinct difference. SEO is the optimisation of a website to meet the criteria of search engines in ranking highly when certain keywords are searched for by potential consumers. Content marketing is the production of media designed to engage and retain your audience while simultaneously promoting your brand and driving sales. In simpler terms, SEO gets you seen, content marketing keeps attention on you.
All that’s well and good. However, what does content marketing mean for your brand and your business? How can it help you sell your products/services? Why should your business create a content strategy? Why do content marketing at all?
Content marketing can help your business to build a source of website traffic that’s reliable and economical. Just imagine the possibilities even if you created even a single blog post that drives steady traffic or an eBook that has an embedded link to your site.
Content is good for SEO in multiple ways. Good content helps generate backlinks, which tells Google that you are authoritative and highly relevant. Content gives you the opportunity to get Google to crawl your site. The more the content, the better it is.
What’s more, content gives people something to talk about. When your audience talks about your brand, they are in effect, helping each other understand your company better.
Your content will help enlighten your target audience and build awareness for your brand.
Slowly but surely, your audience will begin to appreciate your knowledge, expertise and authority. So every time your audience is after advice/information, they will head over to you. This recognition is bound to have an impact on your bottom line.
Content marketing gives you the opportunity to differentiate your brand from your competitors. It helps you to control your message and communicate with your audience in the most effective manner.
If you are wondering how to do content marketing, fret not. Traffic Radius can take charge of your content marketing strategy so you can focus your time and attention to things only you can do. Here’s how we work on your content marketing strategy.
Just any random content won’t do. You need content that has a purpose. We take the time to understand your goals, brand positioning and your strengths to identify what content your audience is interested in. Next, we identify the best strategies to put that content in front of your audience and boost conversions.
It is important to ensure that you deliver content that meets the needs of your prospective customers, is engaging and solution oriented. As your content marketer, Traffic Radius can create high quality content that will engage your audience and drive them to your sales funnel, ultimately boosting your sales. We will also optimize this content for the search engines. We can create content of all forms including blog posts, long form content, videos, eBooks, wireframes, infographics, whitepapers and SEO copy.
Any piece of content won’t serve the purpose unless it reaches the right audience. Our inbound content marketing team will put in place a strategy to push your content, amplify its visibility and engage your target customers. There are a number of strategies to do this including SEO, PPC, Facebook Advertising, LinkedIn Marketing, Outbrain Campaigns, Email Marketing, Link Building, Remarketing, Digital Public Relations, Content Discovery and more.
Every single piece of content we create comes with a number of success metrics. We analyze and report these metrics using a variety of tools including Google Analytics to maximize your ROI.
Here are some of the benefits of content marketing you can expect to receive with Traffic Radius.
When you have more content on your website, you give your visitors more reasons to stay on your website, to familiarise with your brand, to get to know you better, to connect with your brand, to trust you and to become your customer.
Publishing good quality content will improve the authority, expertise and trust of your website. When such content receives inbound links, your domain authority improves too. The higher your site’s domain authority, the higher the rankings in the organic search results and the higher the traffic to your site.
Traffic Radius will syndicate your content on social media channels for maximum exposure. As users view, like and share your content, it will help build your presence on social media, your followers and as a result, the traffic to your site.
The prime aim of distributing content is to enlighten, engage, help and deliver value to your readers. Once that’s handled, you can even start pitching your products/services. This can dramatically improve your conversions.
There are several content marketing strategies you can use to communicate your message – from text on your webpages and authoritative blogs to informative infographics and engaging videos. The kind of content you create and the medium you use will depend on the product/service you offer.
Here are all the content marketing platforms that we can help you leverage.
There’s no business that can’t benefit from content marketing. Whether you are an SME or an enterprise, a manufacturer or a retailer, a B2C company or a B2B organization, content marketing is for you. Your target customers are always looking for information – answers to their questions, solutions for their pain points, advice, tips, and more.
No matter the size, scale, type or reach of your business, whether you are looking to drive more traffic or improve your brand presence, whether you are looking to boost online sales or generate leads, content marketing can help reach your business goals.
We will assign an account manager who will work one-to-one with you at every step of the way to create, build and deliver a targeted content marketing strategy.
At Traffic Radius, we work with the single-minded focus of boosting your sales, revenue and profit. This focus helps us to come up with creative, unique and original content marketing strategies for our clients.
We are a leading content marketing agency in Australia for a reason. No matter the type of content – written or visual – we assure you of a high quality solution.
Our team is comprised of people who specialize in creating content that enlightens, engages and converts.
We keep you in the loop at all times to ensure you know what’s happening at every stage. What’s more, we send regular reports to help you track the progress and measure the results.
Traffic Radius is a professional content marketing agency. We know what it takes to deliver the results you desire, and we leave no stone unturned to realize your goals. What’s more, we can put together a customized package to suit your budget.
No matter what your content marketing goal is, Traffic Radius will work with you to achieve it for you. Our content marketing specialists have years of experience and are known for their creative strategies. We will guide you along the path that delivers the maximum results for your business.
Contact us today to know how we can help boost your website traffic, conversions and revenue.
The marketing sphere has changed drastically in recent years. Over the last few decades, the prevalence of digital and social media in our daily lives has led to a form of marketing strategy that unfurls like a stalking tiger, content marketing.
Content is online media that aims to spread awareness of a brand or promote a product and has been the central mode of advertising and marketing for a long time. Content is more than just an advertisement, being based around equal parts entertainment, education, and promotion. Content marketing includes blogs, vlogs, instructional videos, promotional advertisements, music, designs, photos, and other forms of media.
To understand all the ins and outs of content marketing takes years, honestly it takes a university degree and then years of experience on top of that. Most business owners don’t have that kind of time to spare and need results quickly or risk failure.
This is where a digital or content marketing agency can help. Melbourne is home to many of these businesses, each of them offering content marketing services including the following:
Content Strategy and Keyword Research: Every good marketing campaign has a strategy behind it, and every good strategy needs two things, information about the business and keywords. Let’s use the example of a content marketing agency – this business may have numerous digital content marketing consultants based in Melbourne. Therefore, when approaching a strategy for their business, they will need to prioritise potential clients (or “leads”) for the agency, i.e. small businesses looking to build their brand and increase sales in Melbourne, the consultant’s local area. This level of understanding is necessary to form a strategy so that the client’s audience can be accurately targeted. What’s more, research around what keywords people use to search for businesses like the clients is important to know, as this can be used in the SEO phase of the strategy, funnelling people along to the client’s home page or other relevant content.
Content Development and Design: This is where the creative part of the strategy comes into action. Here, we take the data we’ve gathered on your audience and the keywords they use and start to project what kind of content would be useful for getting their attention. This content can take a variety of forms including:
Infographics: Long-form graphics that conveniently condense large sections of information with graphical elements to make them more interesting and easier to read. Appealing to the audience due to their aesthetic nature and the ease with which they absorb new information.
Podcasts: A pleasant audio format that consists of two or more people discussing topics in depth. Turning your industry knowledge into a podcast allows you to grow your audience, educate people, establish yourself as an authority, and create a brand personality.
Websites: A website is possibly the most basic form of content, and the most necessary. Your web page should be an amalgamation of all your online presences, as well as the central hub for all your content and products. The website should serve as your I.D, your shop, your contact page, a gallery of previous work, and a way of finding your social media page(s) and any content you might have produced.
Videos: There’s a reason YouTube is one of the biggest content consumption websites in the world right now. Boasting 2.6 billion active monthly users, 122 million of which are active every day, and 1 billion hours of videos being watched, not tapping this incredible resource is courting trouble. As they say, a picture is worth a thousand words. Well, to jump off that idiom, videos consist of 25 pictures per second.
Depending on your audience, they may prefer certain types of content over others, but it’s important to not try to please everyone, otherwise you’ll be making content that most of your audience members won’t engage with, and it will damage your ROI (Return on Investment.)
Content Creation: Most content marketing services will include the creation of the content that’s been projected for the campaign you’ve commissioned. Depending on the preferences of your audience some kinds of content will take longer than others, but with good planning, the benefits of your content being in cyberspace will soon become evident. This is where people start to find you and become aware and familiar with your brand.
Content Optimisation: Just like your website, your content needs to be optimised. From the moment your content gets uploaded to the internet it can be found by search engines. The trouble is that search engines have billions of websites to look through and catalogue, and even AI needs time to go through them all. This is where SEO comes into the strategy of your marketing, as using SEO allows your website to stand out to search engines, letting them catalogue you, understand who your content is for, and broadcast it accordingly to the appropriate audiences. Once it’s uploaded, your content marketing agency will check initial reactions from your audience and make suitable adjustments.
Content Promotion: Once your content is well optimised it can be actively promoted and spread among your audience. Whereas before the content was released to “test the waters” as it were, once a little more certainty has been achieved as to its success, your agency will start to sincerely popularise your content, working towards the ever-desired “viral” status.
These are the typical content marketing services that you’ll find at any content marketing agency in Melbourne. Traffic Radius is one such company, and we’ve been at the job longer than we can remember.
Traffic Radius consists of a huge team of account managers, project managers, designers, writers, strategists, and other marketing experts dedicated to getting the best results for your business possible. We work together to deliver outstanding results and craft incredible content, whether it be websites, blogs, landing pages, or social media.
If you’re looking to engage one of the most trusted and experienced content marketing agencies in Melbourne, you can contact Traffic Radius through this page, or call us on 1300 870 901.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
