Traffic Radius is Australia’s leading full-service digital marketing agency.
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Looking to boost your sales and profit? Our digital marketing specialists can help you leverage the digital platform to grow your business. We work with you to create a flexible digital marketing plan that delivers results while maximising the returns.
At Traffic Radius, we work with businesses of all sizes and help them grow with our creative digital marketing services. We are a digital marketing company with years of experience and we’ve mastered the art of boosting your online presence.
We aim to help your business stand out from the competition. We do that by taking the time to understand your business, your goals, your vision and your target audience. We work with you at every step of the way to deliver the results you desire.
Understanding Digital Marketing – A Key Ingredient for Business Success!
Want to soar far above your competition? Want to increase traffic to your website? Want to make more sales? Digital marketing is an essential ingredient to achieve all of these goals and more.
With constant internet usage on the rise, online marketing offers the perfect solution. Traditional marketing mediums such as billboards, print, television and radio are not only expensive but they are proving to be highly ineffective in today’s times. What’s more, you cannot measure the results.
Enter digital marketing.
So what is digital marketing?
Digital marketing, in a nutshell, is all about leveraging the digital media to promote your products or services. The term “digital media” refers to any digital medium such as search engines, social media, websites, mobile apps, email and more.
With the internet being so accessible today and smartphones becoming an integral part of our lives, your business can no longer afford to ignore the role of digital marketing.
After all, you must have a presence where your audiences spend the most time.
If you don’t have an online presence, your customers can’t find you. If those leads are not coming your way, they are going to your competition. By not investing in online marketing, not only are you losing out business that could have been yours but you are also making it easy for your competitors to take a bigger slice of the pie. Help your business and invest in digital marketing.
It’s difficult for a business to survive without doing some kind of marketing. So if you are not investing in digital marketing, you are spending on offline marketing efforts. However, offline marketing ideas can prove to be very expensive. Second, they are not targeted, which means that you have to target a huge chunk of the population to reach out to a small section, which is not really efficient. Third, you cannot measure the results, and when you can’t measure something, you can’t really improve it. A digital marketing strategy is completely measurable. With our digital marketing packages, we offer in-depth reports and analysis so you can track the performance of your digital plan and determine where you stand. You can track it down to every sale made, every lead captured and every click received.
Digital strategies such as content marketing and blogging can do wonders to your brand authority. You can use content marketing to educate your customers while establishing your industry expertise. What’s more, people tend to share good content, which will further enhance your credibility and authority. Once you have established yourself as an authority, people would flock to you. That’s the magic of digital marketing. You’re missing out on this if you don’t have a digital marketing campaign in place.
If the above points don’t convince you, this should. Today’s digitally connected consumer expects your business to have an online presence. Let’s say, a loyal customer of yours refers your business to her colleague. The potential customer won’t just take her friend’s word for it. In all likelihood, she will carry her own research to get to know you better. Without a digital presence, you are not building trust and credibility.
More than 90% of Internet surfing start with a search engine. Whether someone is looking to purchase something or needs some information about a service he’s interested in, they start with an online search. Without a proper digital plan in place, you are not reaching out to those customers.
With detailed analytics and reports, you can easily track and measure the performance of your digital marketing efforts. You can identify exactly where your money is going, and what it’s delivering in return.
Online marketing is far more affordable when compared to traditional marketing solutions.
With a digital presence, you can take your business across the world. Find new markets, trade globally and scale your business for a small investment.
With strategies such as remarketing, you can personalise your marketing efforts for each customer. This directly increases your conversions.
Your target audience is present online in some way or another. A major chunk of your target audience has a presence on social media. This presents a huge opportunity to reach out to your target audience and convert them.
This is one of the biggest advantages of digital marketing. With SEO, you can bring in highly qualified customers to your business, making it one of the most efficient strategies.
Now that you know what digital marketing can do for your business, it’s time to invest in a solid plan. All you need is a proven strategy. But how to do digital marketing? Digital marketing is not something you can master in one day. It calls for perfection and efficiency.
Here are some platforms you must leverage to take your business to the next level.
SEO is all about optimising the reach, content and technical set-up of your website to ensure it appears at the top of the search engine results pages (SERPs).
PPC marketing is a wonderful way to bring some highly targeted traffic to your website quickly and efficiently. Whether you are a new business looking to generate traffic or a seasoned business promoting a seasonal offer, PPC can deliver excellent results.
Social media is no longer about taking selfies and watching videos. A lot of people use social platforms to find identify, research or enlighten themselves about a business. A well-designed social marketing plan can help you to engage better with your audience.
Email has been here for over 20 years, and it will be here for decades to come. It’s the fastest and the most direct method for reaching out to customers. We can craft a highly relevant, engaging, entertaining and useful email campaign to generate leads for your business.
Mobile devices have become an important part of our daily lives. Your business can benefit hugely from a well-planned mobile marketing plan. Mobile devices stay in our pockets, lie near our beds and are constantly used across the day.
A well-crafted digital marketing campaign combined with smart execution can do wonders for your business. Traffic Radius offers the complete range of online marketing solutions to help realise your goals. We are a digital marketing agency for startups and small businesses.
Our digital consultants are fully qualified and have years of experience in digital marketing. We will work with you to understand your requirements and come up with a digital marketing plan that will help achieve your goals.
Whether you are looking to generate qualified leads online, want to improve revenue or are looking to increase your sales, we’ve got you covered. Here’s how we can help:
At Traffic Radius, we take great pride in our digital marketing services. We’ve helped hundreds of businesses grow their business. We’d love to help you too. Click here to schedule a free, no-obligation chat with us today to discuss your requirements.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
