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Reach Your Customers Instantly with Clever Google Ads Management
Are you looking for a Google ads consultant?
SEO is one of the best ways to generate traffic to your business website. However, if you are looking for instant gratification, Google Ads is the way to go. Begin generating highly targeted traffic to your website in no time with a custom Google AdWords campaign from Traffic Radius.
Whether you are looking to generate traffic, bring more customers to your store or increase the customer calls, we can create the right Google ads campaign for you. At Traffic Radius, we provide complete Google ads management services and can cater to all your requirements.
Our Google ads specialists, have wide experience and can help scale your campaign.
Expect to generate more sales with our professional campaign management services.
If you are looking for a Google ads management agency, connect with us. We have worked with several businesses across Melbourne to create a customized Google AdWords campaign to suit their goals. As an established Google ads agency, we can help clients reach more customers. We work with our clients at every step of the process to maximize the results for you.
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Google AdWords or Google Ads is an advertising service where marketers bid on specific keywords to have their ads show up in Google’s search result pages. It’s a pay per click (PPC) ad platform where you pay for every click on your ad.
It’s the easiest way to rank on the top of the search engines for your target keywords. What’s more, you pay for your ads only when someone clicks on them.
There are essentially 2 ways to advertise on the Google Ads platform:
So why is Google Ads important? Given that SEO is free, why should you even consider investing in paid ads?
Organic ranking is not in your control. You rank on the top only if the search algorithm finds your page fit for the first-page ranking. Add to that, the constant updates that Google makes to its algorithm. And then, there are your competitors who are willing to pay for visibility. Further, SEO is not exactly free. It takes time, resources and strategy.
Google Search Ads can help generate instant traffic to your website. Why wait until your SEO strategy delivers results when you can generate some high quality traffic instantaneously? Can your business afford this wait and watch approach?
What’s more, Google advertising can bring highly targeted traffic. Our PPC specialists can maximize your ROI by reducing wasteful clicks and ensuring high conversions.
There are many other features of Google Ads that make it an important part of your digital marketing strategy:
Here’s how Google Ads can help your business grow.
Is your industry extremely competitive even in the online world? Traffic Radius will make use of automatic bidding strategies like “target outrank” to outrank and beat your competition at their own game.
We already know that Google Ads delivers quicker results compared to SEO. It’s highly effective too. You can target multiple keywords at the same time. What’s more, you can turn your campaign on/off anytime you like. And when your ad shows up at the top, it boosts your visibility.
Not only can Google Ads boost your traffic and conversions but it’s a great way to improve your brand presence. A study by Ipsos found that search ads can lift top-of-mind awareness in consumers by as much as 6.6%.
Whether you are selling online or generating leads, it’s highly likely some of your visitors did not take any action after visiting your site. Google Ads Remarketing offers an excellent way to touch base with those visitors and nudge them into action.
Google Ads offers a wealth of data that you can use to understand your bounce rate, the length of time a visitor spent on your page, the number of new visitors and recurring visitors and more. You can use all this data to improve your website and your ad campaign.
We begin with a website audit to understand how PPC ads will work for your business. Our usability experts and technical analysts will assess your site and get to know your goals and objectives. This audit will help us to ensure that the website is optimized to meet the requirements the search users.
This is an important step that will help you to beat your competition. We will carry out extensive research to understand your competitors, their products, their online marketing strategy, their PPC campaign and more. This insight will help us to craft a highly effective PPC strategy.
It is important to ensure your PPC campaign has a simple and effective structure. Our PPC specialists will create a full structural outline of your PPC account while considering your PPC goals. We will map the account for Display and Search campaigns.
We will carry out a thorough keyword research to identify the most feasible keywords for your campaign. We will make use all sorts of keyword variations that are relevant to your business. Our copywriters will then come up with highly creative and engaging ads that are optimized for the keywords.
We will constantly monitor your campaign, rely on data to understand the progress of your campaign and regularly make tweaks to your campaign. This strategy helps us to reduce wasteful clicks, improve conversions and maximize ROI.
At Traffic Radius, we believe that both social media ads and Google Ads are extremely powerful. Hence, they must be looked at as complementing strategies rather than competing tools.
In fact, we can help harness the power of Google Ads and paid social to deliver some stellar results for you.
Our Google Ads pricing is very simple and straightforward.
Traffic Radius charges a monthly retainer based on your monthly ad spend. With Google Ads cost per click, you are charged for every click on your ad. So it’s important to reduce wasteful clicks. And our PPC specialists specialize in reducing wastage.
We will share monthly reports so you can stay on top of your Google Ads campaign without having to sweat it out.
Want to know how Traffic Radius can grow your business? Contact us today for a free consultation.
If you’re a business owner that uses SEO to advertise their products and/or services, then you’re most likely aware of Google Ads, previously known as “Google AdWords.” However, as a format of PPC (Pay-Per-Click) advertising, Google Ads carry the risk of costing their user more than they earn for them. This problem can be due to many things, from poor wording to unattractive features on the ad itself.
However, there’s no such thing as a problem with no solution, and fortunately there are Google Ads Specialists who know how Google Ads work and how to create an effective PPC campaign. Read on to learn more!
If you’re not in the know, “Google Ads” are a Pay-Per-Click method of advertising your business on Google. And yes, you read that right, Pay-Per-Click. Every time someone clicks your ad, you pay a fee to Google. In exchange, Google ensures that you are always at the top of the SERPs (Search Engine Results Page).
Sounds like a good deal, right? You’re always in the optimal position on Google rankings and Google get a small amount of money for their preferential treatment. Well, there’s a little bit more to know about it before you go flinging your money at Google just yet.
It’s important to know that Google Ads isn’t the only PPC option out there, but it is the most popular, and by a lot. This is because it’s incredibly fair and you don’t really need to funnel excessive amounts of money into it. This is because of the “Google Auction,” which is the system Google uses to work out which paid ads come where.
Even in PPC, there is still a ranking system, however where organic SEO is handled by Google’s spiders (the bots Google uses to examine the websites in its index), PPC ranking uses the spiders, your bid, and a quality score.
The Auction begins whenever a potential customer searches a keyword or key phrase into Google’s search engine. This term becomes a “query”, and from the moment that the user clicks the search button, the query effectively becomes an item that various websites can bid for.
Bidding happens automatically, as while you are setting yourself up with Google Ads, you determine how much you are willing to spend every time your advertisement gets clicked. This can sound unfair at first, after all, big established companies will have more access to funds and therefore outbid you every time, thus consistently getting top billing while you might not get anything at all. However, you really don’t need to worry about that, because the bid is only half the game.
The other half is your “quality score,” a ranking invented by Google to assign websites value of their own, thereby levelling the playing field. Quality score is assigned through the relevance and quality of your content, which is determined through several factors such as the use of keywords, the quality of images and videos and the number of links and backlinks to and from your website. With all this data, Google assigns your website a quality score, which together with your bid, determines your Ad rank. If your Ad rank is higher than another page’s Ad rank, your website will appear above that page, which means if your Ad rank is lower, you will rank beneath them.
This means that if you’re a small company without much money, then you need to make sure that your website and the content on it is as amazing as it can be, as you’re more likely to beat other pages’ ad ranks with good content than with money. It’s a fairly level playing field, which is why it’s such a popular method of PPC.
Unless you’re a Google Ads specialist or a Google Ads consultant it’s unlikely you’ll know the best practices for using Google Ads. After all, although the playing field is level, it doesn’t mean that your top place in the SERPs is guaranteed, nor does it mean that just because you get placed on top you will get traffic or conversions. You must know how to get your audience to click on that ad. To help you get your foot in the door on that front, we’re going to let you in on some basics:
There’s more than one type of PPC, even within Google Ads.
| Ad Type | Ad Pros | Ad Cons |
| Search Ads | -Most Common. -Simple. | -Easily lost in the plethora of other search ads. |
| Display Ads | -Eye-catching. -Appear on 3rd party sites. | -Can be thought of as annoying or spammy. |
| Social Media Ads | -Eye-catching. -Can be targeted. | -Must change the strategy depending on the social media platform. |
| Remarketing | -Tapping into a pre-existing audience. -Easier to get conversions from repeat customers. | -Need an established clientele. |
| Google Shopping | -Good eCommerce platform. -Easily accessible. | -Gets results from hundreds of eCommerce sites meaning yours can be lost in the miasma. |
Depending on what action you’re using to measure your conversion rate, a Google Ads Management Agency will prioritise one kind of advertising over the other. If your conversions are based on clicks then you’ll probably prioritise Search or Social Media ads, whereas if your focus is on increasing sales, Google Shopping may be prioritised.
A common mistake made by a novice Google Ads Management Company is that when they create these ads, they link to a standard “home” or “about us” page. The truth is, unless someone is researching your company for some reason, most people don’t care about who you are, and they likely won’t care until they know that your product is worth caring about. For this reason, it’s best to have PPC ads set up with links to content you’ve produced, rather than to pages of your website. Obviously, any links help expose your brand in the long run, but with PPC, because you’re paying for every click, you need to make sure every click is leading to a conversion. If 9 of 10 customers use your PPC ad to get to a page but don’t convert, you may as well be throwing your money away. Linking to content at the very least shows customers who you are, showcases your expertise, introduces your product, and is far more impressive than an “about us.”
Google Ads has loads of extensions available to make your ads more appealing and relevant to your customers. These include graphics, location, call extensions, and more! However, something that sees a lot of success, particularly with sales-based conversions is the use of a countdown timer. A Google Ads agency will use countdown timers to add a feeling of “missing out” on a special or a deal. Countdown timers display a timer on your Google Ad usually along with an e-commerce extension offering an item at a reduced price. The timer reminds customers that this is a temporary deal and uses the fear of missing out on this deal to gain conversions.
Which tips over nicely into another kind of extension, price extensions. These nifty additions to your Google Ad display the price of items you have for sale. This is beneficial as it not only streamlines browsing for customers, but it also piques customer interest. Even if they don’t buy the item, you’re displaying in the Google Ad, the prices may impress them enough to click through to your site.
This can seem like a lot of information, but to us it’s second nature. We are Traffic Radius, a digital advertising agency in Melbourne offering Google Ads management services to our esteemed clients. We have been operating for decades, and over that time we’ve gained priceless experience with hundreds of clients, managing Google Ads and PPC campaigns to meet a variety of needs.
We are known for our dedicated service, wealth of experience, stellar quality, and transparent work ethic. If you’d like to contact us, you can do so at our website or call us on 1300 870 901.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
