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  • 1300 852 340

N-ESSENTIALS

About Project

About Project

Since 2012, N-essentials has been offering natural skincare and household products to the consumers. With materials ranging from essential oils, plant oils, cosmetic butters, cosmetic powders, N-essentials gives the consumers the freedom of creating their own end product.

Based in Melbourne, their main aim to source and supply high quality raw ingredients which can be transformed into the desired product by the consumer and business who are focused into natural skin care and aromatherapy.

WIREFRAME DESIGN

organic traffic

Organic Traffic

referring domains

Referring Domains

organic keywords

Organic Keywords

traffic value

Traffic Value

THE CHALLENGE

Prior to working with Traffic Radius, N-essentials being an online only store was struggling to grow business because of the following reasons…

  • Stagnant web traffic
  • Low conversion rate
  • Fluctuation is keywords (organic) positions
  • Low conversion rate

As a result, their revenue was stagnant too for couple of years.

N-essentials turned to Traffic Radius to increase their online presence with our marketing techniques.

Marketing Channels :

  • Search Engine Optimization
  • Google Adwords
  • Facebook Marketing

Results driven solutions from Traffic Radius

N-essentials explained us how they had interviewed numerous companies before they opted Traffic Radius. They informed us that: “We were highly impressed with the presentation and the opportunities that we had with from our website. We never focused on that area but Traffic Radius showed us how beneficial that area is.

“The ideas and strategies that were presented to us were fresh and helped us visualize the end results. we were promised monthly reports, which were always delivered on time. The manager would can get on a call and walk us through the whole report to ensure that we understood what was happening. Based on that report, a fresh strategy was created to drive us results.”

Traffic Radius updated the website to make it more user friendly and engaging while implementing Search Engine Optimisation (SEO), Pay-per-Click (PPC) and conversion rate optimization (CRO) to boost the leads and develop online presence.

Search Engine Optimisation:

  • Due to a stagnant growth of the company, the experts at Traffic Radius knew that there has to be customised strategy. Without wasting any time, our team created a highly targeted strategy that would drive quick results for the client. As a result of our methods,
    • 70% keywords on page 1 of Google (Total 300 keywords)
    • Within 10 months
    • Constant growth in 15% organic traffic (month on month)

Pay Per Click (PPC):

  • Understanding the crucial aspect of the business, we streamlined the ad word strategy that would drive cost effective clicks. Each add extension was highly customized to focus the target audience.
    • As a result we could reduce avg CPC by 40%

N-essentials stated that:

  • “Traffic Radius has helped us in getting maximum clicks and conversions with minimum budget. The strategies that they propose are always aligned with the goals and requirements.”

Conversion Rate Optimization (CRO):

  • The increase in traffic was not the ultimate goal and our team always strives for more! After a deep analysis of consumer flow on the website, CRO factors were implemented. With attention to detail, our team excelled at the ensuring that all the touch-points are covered. As a result of which, the sales increased by 60%.
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Business Impact

As a result of partnering with Traffic Radius, N-essentials has been able to make significant improvement in increasing their web traffic and converting it into sales. And as a byproduct, their branding too a significant jump as well.

 

We’re here to help you

Are you convinced now about our abilities to transform your business? If you are, feel free to contact us. Here’s our contact details:
  • Adress: Suite 504 #365 Lt Collins Street, Melbourne-3000
  • Email: info@trafficradius.com.au
1300 852 340
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