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Supercharge Your Business with the Leading SEM Agency in Melbourne
Are you in need of reliable search engine marketing services?
Search engines are the starting point of most transactions today. In fact, a Forrester study shows that 74% consumers use a search engine to research, compare and make a purchase.
Search is the quickest and the most efficient way for consumers to find what they need. That’s why online visibility is critical to your business. If your target customers can’t find you online, not only are you losing a wonderful opportunity to grow your business but you are sending those customers to your competitors.
Leading Search Engine Marketing Company
If you are looking for search engine marketing specialists, we can help grow your brand with our services. Whether you are struggling with generating online leads or are looking to launch a seasonal campaign, you can achieve your goals with search engine marketing. Traffic Radius is your trusted search engine marketing partner in Melbourne. For all your requirements for, search engine marketing for Google, reach out to us. With years of experience in search engine marketing services, we assure you of high returns on investment.
So, what are you waiting for? Request a quote now.
Search Engine Marketing or “SEM” for short, is a wide-arching blanket term for the process used to expose your brand to the world using the algorithms of search engines. For a long time, SEM and its smaller components were uncharted territories, and although in the scheme of human history the internet and everything in it is still relatively young, SEM is an elegant solution to many business woes. Although SEM practices are often easy to learn, they frequently prove difficult to master. For now, let’s focus on the learning, and explore exactly what SEM is, and how it helps your business.
Search engine marketing, also known as SEM, is all about putting your website right in front of your audience. It’s the process of marketing your business using sponsored listings (paid ads) on the search engine result pages (SERPs) or on a search engine’s partner websites.
In the search engines, these paid ads – often referred to as pay-per-click (PPC) ads – appear alongside organic results for any given search query. They come in different formats including text ads and product listing ads (PLAs).
For example, when you search for “search engine marketing Melbourne” on Google, you will see a variety of results. The first 3 or 4 listings right after the search bar are text ads with the label “ad”. You may even see these ads at the bottom of the page.
Search engine advertising is a quick way to get your website to the top of the search results and to reach your customers when they’re looking for the products/services you offer.
It presents you with the opportunity to put your brand right in front of consumers when they are ready to make a purchase. There’s no other marketing strategy that’s as effective at doing this.
Given that there’s no dearth of digital marketing strategies, why exactly should you consider investing in SEM? Here’s why.
If your website is showing up in the second page of Google (or any search engine for that matter), it’s as good as invisible. By not capitalizing on search engine marketing, you are sending your prospective customers to your competitors who are only too happy to take the biggest chunk of the market share. Traffic Radius can create a customized SEM strategy that will put you ahead of your competition.
Like every business, you want a constant flow of traffic to your website. A constantly flowing traffic helps improve your online visibility, conversions and sales. But just like the traffic on roads, Internet traffic can sometimes be unpredictable. By complementing your SEO campaign with a carefully crafted SEM campaign, you can create a balance and generate constant traffic to your site.
As part of our SEM services, we will optimize your site structure. It’s all good to see a constant flow of traffic. But it’s pointless if your site is not optimized for conversions. After all, you don’t just want high traffic, you want high conversions and higher sales. And that’s only possible when your website is optimized for conversions. We will rely on proven methods like A/B testing to ensure your website is ready to move your visitors further down the sales funnel.
With more than 3.5 billion searches being carried out every day around the world, it’s easy to get lost in the crowd. Some of those searches are relevant to your business. Whether you are a small business, a start-up or a growing enterprise, you can certainly benefit from a better online presence. Search engine marketing does exactly that.
Here are some advantages of investing in paid digital marketing
As much as 90% of users click on pages listed on the first page of a SERP. If your website does not have a first-page ranking in the organic results, SEM campaign can come to the rescue. It is a highly effective strategy to put your website on the first page and in front of your target customers.
SEO is a fantastic strategy but it takes some time to yield results. So when you can’t afford to wait for organic search to drive traffic to your website, SEM can help. SEM will deliver results pretty quickly compared to organic search. Your ad will begin to show up as soon as your campaign kick-starts.
With an SEM campaign, you can control how your ads show up. For example, you can show your ads to people from a specific location or those who are searching for a specific word or phrase. With such specific targeting, you can expect better reach and higher conversions.
You can track every aspect of the SEM process from the number of impressions to clicks and conversions. Equipped with this data, our SEM specialists can identify the most efficient search engine marketing techniques for your SEM campaign to deliver the best ROI for you.
Most traditional advertising strategies such as print, TV and radio require a huge investment right at the outset. And there’s no guarantee that all that investment will prove useful or deliver any results. In fact, a big part of your marketing budget goes on reaching out to consumers who didn’t find your ad relevant. PPC provides the perfect solution to this problem. With PPC, you pay only when someone clicks on your ad. Hundreds of people may see your ad, but that won’t matter. You will pay only when a user clicks on your ad. This allows you to make the most of your PPC budget.
This is where search engine marketing specialists will get to know you and your business and do research into your audience and the keywords that they’re likely to use when searching for you. This information is key in formulating a SEM strategy, as much of the success of it relies on you being found in the SERPs, the likelihood of which is directly tied to what people are searching for when they find you.
This form of advertising allows you to make use of space on third-party websites. Also known as “banner advertising” this kind of ad allows for graphic, eye-catching images and animations to be used on third-party sites but are no less targeted than keywords. These ads can reel customers in when used well.
If you sell things through your website, it’s likely that your search engine marketing campaign will utilise Google Shopping. This is a service where google returns results from various e-commerce sites.
This part of SEM relates to any PPC ads you might be running. Your “bid” is how much money you’re willing to pay for every click your ad gets. Whichever company you choose to run your SEM campaign can typically also help you in managing your bid.
As more and more people are using their mobiles as their portable computer, ensuring that your ads are optimised for mobile is becoming much more important than it ever has before. The company you hire should be familiar with optimising for this medium, otherwise you will be missing out on a huge percentage of your demographic.
Traffic Radius will help increase the traffic to your website with paid ads. With our customized PPC campaigns, we will bring highly targeted visitors to your site to maximize the conversions.
Also known as banner advertising, this strategy will take your brand right where your customers are. We will create highly engaging banner ads as part of your display campaign to generate high quality traffic.
Google product ads are seeing a lot of clicks in recent times. That’s why it’s an important part of your SEM campaign. Our data-backed approach ensures that you get a Google Shopping campaign that’s primed to deliver the best ROI.
This is an important aspect of your Google search marketing campaign. Our Google advertising experts specialize in all kinds of bidding strategies.
Your Google advertising campaign is incomplete without a mobile strategy. Our mobile-first approach ensures that you get a customized campaign for your mobile audience.
If you are wondering how to do search engine marketing, think again. Do you have the time and the resources to learn all about search marketing, implement different strategies, monitor your campaign constantly, all the while generating high ROI and reducing wasteful clicks?
By hiring an SEM agency, you:
There are many search engine marketing companies out there, so choosing one can be a bit of a chore. We might sound a bit biased, but at Traffic Radius, we’re sure to get you exactly what you need. We are a digital marketing agency in Melbourne, and we’ve been doing this for decades. With hundreds of satisfied clients from small businesses to global enterprises, we know what works and we love helping businesses achieve their goals. We are a dedicated team of young designers, managers, creators, and analysts, and our collective experience, impeccable service, fair prices, and transparency all make us something unique within our sphere. Contact us at this page here or call us on 1300 870 901 for more information!
Get ready to experience some highly targeted traffic to your website like never before. Contact us today and begin achieving your business goals.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
