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Want to grow your online visibility with a comprehensive search engine optimisation service?
A stunning website is a great start. In fact, your visitors expect you to have an aesthetic and user-friendly website. But a visually appealing website won’t help if you are not found in the search engines.
That’s where search engine optimization (SEO) comes into the picture. In fact, SEO is becoming the preferred option over traditional marketing strategies. It’s practical, it’s effective and it’s cost-effective. With more and more people constantly connected to their mobile devices and using the internet to find, research and buy a product/service, SEO makes total sense.
Looking for experienced SEO consultants?
A well-designed SEO strategy can bring spectacular results for your business. As a top SEO consulting agency, we can lead your business to online success. With our professional SEO consulting services, we can help you reach your target audience, generate leads and grow your business. Traffic Radius is a leading SEO agency in Melbourne with years of experience. We craft highly effective SEO campaigns that deliver maximum ROI for you.
With creative, unique and proven SEO strategies can help you stand above your competition. Talk to us today to know how we can help enhance your online presence.
So what exactly is search engine optimisation?
SEO is the process of improving the quality as well as the quantity of traffic coming to your site via a search engine’s organic listings.
Every search engine, be it Google, Yahoo or Bing, shows up a list of websites and other content such as local listings and video for every search query. The position of the listing depends on how relevant the content is to a user’s query. The most relevant query gets the top position.
So how does SEO work?
You visit a search engine and type in your search query. Magically, a list of links appears in reply to your query. So what happens behind the scenes?
Every search engine has a search bot (or a crawler) that looks for sites that have content that’s relevant to the user’s query. It then creates an index and feeds it to the search engine’s algorithm to identify sites that match the query before presenting it to you.
The search engine considers a lot of parameters to identify which site is ranked first, second, third and so on. These factors include PageRank, social metrics, the number of sites linking to your site, domain trust, the content and so on.
How the search engine ranks your site is not in your control! However, what is in your control is to optimise your website such that it meets the search engine’s parameters.
Traffic Radius can help achieve a top position for your most important keywords by optimising your website proactively.
Online search is crucial in today’s digital age. Take a look at the statistics below.
These statistics prove that online is the way of the future. That’s where your prospective customers are.
If your website does not show up in the search results, your target customers can’t find you. You are not making the most of your investment. In fact, it’s a dead investment.
If you don’t have an SEO plan, you are likely missing out all those consumers who are looking for the services/products you offer. They are, instead, going to your competition.
In short, your business cannot flourish and grow with a smart SEO strategy.
Still wondering about the importance of SEO? Let’s explore the benefits of SEO.
There are a variety of SEO strategies that you can consider for your website. They come in various forms and the one you choose depends on what your business needs. Here are some proven SEO strategies that can propel your business to new heights.
Technical SEO is all about making sure a search engine is able to reach and explore the content on your site. This covers aspects such as:
Content is an important aspect of your website. Your content tells visitors all about you – what you do, what products you offer, what sets you apart and why they should choose you.
This is one of the most important search engine optimization techniques. The key areas to focus include:
Website authority is an important part of SEO. This is taken care of by way of link building. Backlinks pointing to your site from authority sites can enhance your site’s credibility and authority and, in turn, improve its search engine ranking.
Don’t know how to do search engine optimization? Traffic Radius has you covered.
We employ proven and latest SEO techniques to deliver stellar results for your business. No matter the industry you are in or the size of your business, we will work with you to craft a customised SEO strategy that will deliver the results you seek. Here’s a look at the complete range of SEO services we offer in Melbourne.
At Traffic Radius, we are committed to taking your business to the next level. We do so by investing in proven white-hat SEO techniques to deliver lasting results for you. We will assign a dedicated account manager who will work with you at every step of the way. Our in-house team of SEO specialists, analytics experts and copywriters will work together to drive some stellar traffic to your site.
Talk to us today to discuss the possibilities. Click here to schedule an obligation-free consultation.
Get in TouchIf you’re looking for amazing SEO consultants who work for an amazing SEO consulting agency, then look no further! Traffic Radius are a team of dedicated, creative, genius marketers, designers, developers, and produces. We promise that when you use our SEO services, you will join one of hundreds of satisfied clients who got exactly what they needed. Read on to find out more, or click here to get a quote!
It’s easy to think of an online business as something you set-and-forget. After all, all you need is a spiffy website and some good products, and you’ll be setting the world ablaze within a few days, right? Wrong. The fact is that it’s not just enough to be on the internet, you must be deep into every aspect of your business and how it runs online.
We understand that this can be overwhelming, especially if your business is small and doesn’t have many staff, or if you’re a sole trader and just don’t have time to spend days optimising your website, or months just on learning how to optimise your website. That’s why we’re here to help.
We offer a full range of SEO services guaranteed to help your business reach out clearly over the sea of competition that is the internet. These services include:
Keyword Research We examine your business and do research into what keywords and search terms would help people find your business in a search engine query. | Competitor Analysis We take a look at your major competitor’s online presence and analyse their SEO that we set a benchmark for our goals and can compete for the same traffic. |
Link Building Generating reputable links to your site to establish you as an authority on your industry in the eyes of Google’s spiders. | Blogging Blogs are a great way to boost SEO, as many people use them as sources of information, so they generate clicks and populate your site with key words and phrases. |
Website Copywriting Website Copy refers to the words that appear on a website’s various pages. Doing this properly can significantly boost your SEO rank. | Content Marketing This major tool of SEO consists of the creation of target-curated media, including blogs, videos, and memes. |
Local Search Optimisation If you’re implementing an SEO scheme but not tapping your local market, it’s probably a good idea to set about doing that now Local SEO helps you appear more frequently to searches done in your area. | Web Analytics These analytics take your website into account and tell us how good a job your website is doing when it comes to search traffic and keyword responses. |
Reporting At Traffic Radius we pride ourselves on our transparency and will regularly report to you to let you know exactly how we’re doing. | Press Releases We can organise a Press Release for you to announce a new product or service directly to the public. |
SEO is perhaps the most common digital marketing tool in any business’s arsenal, and there’s a reason for that – it just works. SEO has revolutionised businesses across the internet. Finding a good SEO Consultant is like the Midas Touch – it turns everything into gold.
So, what exactly does SEO do to help? Well, that depends on a few things. Firstly, what kind of SEO are you using? On its own, SEO is sort of an umbrella term that can refer to one of many processes designed to enhance your search engine ranking. The ones offered by Traffic Radius are:
| SEO Services | A full, comprehensive audit of your online presence and evaluation of how it can be approved. | Raises you through the rankings online, increases traffic to your site, and builds awareness of your brand. |
| Technical SEO | An examination of your website, its content, and functionality. | Fixes any issues with your website that may make you look “broken” to search engines. |
| e-commerce SEO | Evaluating your online store and making sure that it is functional and relevant. | Directly increases the likelihood of a conversion. |
| Local SEO | Utilising search queries relevant to the audience in your immediate geographical area. | Increases the likelihood of tapping your local market, spreading brand awareness and increasing conversion rate. |
| On-Page SEO | Making sure that your website is self-verifying in its content, cementing you as an authority and trustworthy brand. | Ensures that your website functions well, your content is up to date and relevant, raises brand awareness, increases conversions. |
| Off-Page SEO | Making sure that backlinks to your site are made through reputable sources, and that references made to your business away from your website are favourable. | Further establishes you as an authority in your field, allows you to directly influence your reputation, increases the likelihood of successful remarketing, increases conversions. |
| SEO for Small Business | Cost-effect SEO strategies, content, and services that allow you to reap the benefits of SEO at a budget fitting the minimal size of your business. | Raises through rankings, affordable, increases conversion rate, generates brand awareness. |
| SEO Strategy | A fully comprehensive strategy around SEO and optimising your business for search engine results. | Gives you the chance to work with Traffic Radius, understand who we are, what we do, and how we can help you. |
At Traffic Radius, we truly believe we are one of the best, if not the best in the industry. With over 20 years’ experience, Traffic Radius is an eclectic team of designers, researchers, number-crunchers, and artists who are utterly dedicated to delivering you the best results possible. Contact us today or call us on 1300 870 901.
Too much to go through. No problem, the FAQs will have you covered.
We really wish there was a single, satisfying answer for this, but the sad news is, there isn’t. Each type of SEO service is inherently different from the one before it, and each require different skills, different time constraints, and different tools. This is made further complicated by the nature of our clients’ businesses and online presence, how long it takes to audit them, how much damage may have been done by poor reviews or bad customer experience.
What we can guarantee though is that with Traffic Radius, your SEO Services will never cost more than they should. We maintain a strict policy of total transparency, and customer satisfaction. When you put your faith in us, we ensure that faith is well rewarded, and we don’t stop trying until we’ve helped you reach your goals.
SEO stands for “Search Engine Optimisation.” Google, Bing, and Yahoo are all examples of very famous search engines. When you type something into one of these search engines, an algorithm automatically measures which of the billions of websites on the internet best suits your query. The good news is that the algorithm works, as most users find what they’re looking for on the first page of the results returned by the search engine.
However, what it means for businesses is that they need to constantly compete to satisfy the search engine’s algorithm. This is done through effective web design, using certain keywords on your website so that you’re associated with a particular query, regular content updates, relevant and accurate information, and more. The process of ensuring that your online presence is the most relevant in the eyes of a search engine, is SEO.
Imagine you’re a stall holder at a farmer’s market. You and all the other produce manufacturers are shouting over each other, trying to pedal your wares to the public. You notice that you’re getting less customers than usual, and that’s when you notice that your rival is using a megaphone to make their voice louder than all the other farmers’. The fact that they’re able to do this means they’re picking up all your would-be clientele.
Bet you’re wishing you had a megaphone too?
This is what SEO is. All your competitors on the internet are using it, and if you’re not using it then you’re losing clicks, which means you’re losing potential sales, and therefore losing money. A more poignant question is, “can you afford to not have SEO in an almost entirely digital age?”
Definitely. It already has for so many companies. And like we said, all your competitors are using it.
Much like the price question, there’s a lot of variables that affect this. What’s more, SEO can have a certain unpredictable element and appear to be dropping steadily before the strategies really kick in and we start to see exponential growth in your traffic, leads, and conversions.
A lot of the time it’s a little bit of a waiting game. Rarely it requires a rethink and some new strategies to be implemented.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
