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Social Media Platforms
Social Media Platforms

Build a Presence on the Top Social Media Platforms

In this digital era, every business needs a social media presence.

With more than 3.19 billion active social media users across the world, you cannot afford not having a presence on social media.

As a leading social media marketing agency in Melbourne, Traffic Radius can help you make the most of your social media presence. We work with you at every step of the way to build a solid social presence for your business.

It’s likely that you already know what social media marketing is but you are not sure how to make social media marketing work for you. Perhaps you are wondering which social media marketing platform would work for your business.

In this guide, we will give a comprehensive overview of all the top social media sites for business marketing and how to choose the right one for your business.

But let’s start from the beginning.

What is a Social Media Marketing Platform?

A social media marketing platform is essentially any social media network that a business can use to connect with their target audience. It’s essentially another phrase for social media but from the context of a business.

Social media is a phrase that’s used to refer to all websites and applications (such as Facebook or Twitter) that help people to communicate and share information online using a smartphone or a computer. Most traditional social media channels feature social components like a comment section for users. This helps foster interaction and connect within the community.

Today, social media has become an integral part of our lives. Businesses use social media to promote their brand, market their products, engage their audience, connect with their customers and foster trust and credibility.

Social media marketing leverages social media networks to boost the exposure of a business and broaden its reach. This is usually done by creating highly engaging and compelling content that users will want to share with their network. Although social media marketing may seem to be about increasing likes, shares and followers, but it’s all about increasing your revenue.

The Top Social Media Platforms for Businesses

Now let’s take a look at the most popular social media marketing platforms that are used by marketers around the world.

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • YouTube
  • Snapchat
  • Google+


With 2.32 billion active monthly users worldwide, Facebook is the most popular social media. It boasts the most evenly-distributed demographics. The sheer reach of Facebook makes it an ideal platform for improving the awareness of your brand. This platform is for every business, big or small, irrespective of your niche/industry.


Twitter is actively used by 321 million users every month and delivers more than 1 billion unique visitors to websites by way of embedded links. Most users who follow brands on Twitter do so to keep in the know of contests, offers and exclusive discounts. So it’s a great platform to push your deals and offers. Further, it’s a social media marketing platform for any business that deals with in-the-moment developments.


Instagram boasts 1 billion active users each month. The user base is mostly from the younger demographic. With a user engagement rate of 4.21%, it is a highly efficient platform for engagement. If you are targeting a younger demographic (18 to 29 years), then you need a presence on Instagram. Further, if your business is image-friendly, you must have a presence here. So it’s a great fit for businesses in fashion and clothing, hospitality, technology, architecture and food industry.


Pinterest is actively used by 250 million users each month. It is a female-dominated social network with about 45% of all online users being female versus only 17% of online men. What’s more, boasts 66% Internet users with an annual income of $50,000 or more. In fact, 70% of its users rely on Pinterest for inspiration on what to buy. Consequently, it’s one of the best social media marketing websites for eCommerce businesses.


Touted as the professional social network, LinkedIn is used by 450 million people. The platform is used to find jobs, check up on partners, and also to periodically network. The best part is that you don’t have to put in a lot of effort to maintain an active presence on this network as compared to other social networking sites.


Clocking about 2 million monthly users, YouTube is the most popular video streaming social network. Video content is the most preferred choice of millennial. And if that’s your target demographic, then you must be present on YouTube. This platform gives you the opportunity to engage your audience by posting a variety of video content – V-logs, testimonials, reviews, product demos, ad clips, how to videos and more.


With more than 186 million people using Snapchat every day, it is a very popular social network among teens and young adults. If your business targets millennials, you might want to have an active presence here.


Google+ is one platform you must not overlook for the sheer power it holds in terms of online social interaction. Not only does it have the audience but it has the algorithmic factor that can work wonders for your marketing strategy and boost your online ranking as well.

The Benefits of Social Media Marketing

So why should your business have a presence on different social media platforms?

Let’s see why.

Choosing the Right Social Media Platform for Your Business

So which social media platform would be ideal for your business? The answer to this question
depends on your requirements.

Traffic Radius can help you choose the right platform by getting to know your business, your
goals, your target audience, your marketing budget and more.

We will begin by asking you the following questions.

  • If your business B2C or B2B?
  • Who is your target audience?
  • What channels are your target customers actively using?
  • Which network is your audience using when they are searching for information?
  • What do you want to achieve with social media marketing?
  • What type of content would you typically create?

Once we have a deep insight into your business and goals, we will compare the different networks to help you choose the one that best meets your requirements.

How Many Social Media Platforms Should You Target?

In the above list, we explored 8 of the most popular networks. But there are several more options out there when it comes to marketing through social media platforms.

There are social media platforms for b2b marketing, b2c, for professionals, for industry and more. So how do you choose from the different types of social media platforms?

Here’s our recommendation.

Have an active presence on the big 4 social media platforms – Facebook, LinkedIn, Google+ and Twitter.

Consider having a presence on the next best platforms – Instagram, Pinterest, Tumblr or YouTube.

And find one niche social network. For example, Untappd is a social network for beer lovers, Ravelry is for knitters and GoodReads is for those who love reading.

How Much Should You Spend on Social Media Marketing?

The first step is to determine how much you plan to spend on your entire digital marketing efforts.

Then, decide what percent of it will go towards social media marketing.

Most businesses spend around 5% to 15% of their annual revenue on marketing.

As a rough guide, about 35% to 45% of your advertising budget should be spent on digital marketing. And 15% to 25% of the digital marketing budget is usually spent on social media marketing efforts.

But the more aggressive you are, the better the results. At Traffic Radius, we offer custom social media marketing solutions to suit your requirements and budget.

Contact us today for a free consultation and quote.

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Eliza T
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