Making a website is difficult enough, and while the process can be mitigated somewhat with the use of a CMS platform, the simple truth is that once the hard work of building a website is done, you have more hard work lined up for you in the form of website maintenance.
Not to suggest that you’re averse to hard work, after all you’re a business owner, website maintenance can be very tedious, and if you don’t know what you’re doing it might not even work properly. While irrevocably important, not everyone knows how to maintain a website, and it’s both a science and an art.
Fortunately, you have Traffic Radius to turn to, a digital marketing agency that specialises in web design, and website maintenance services. Read on to find out more! Contact us today .
Your website plays a vital role in your branding. When people hear about a new business or product that interests them for the first time the first thing they ask is unanimously, “where can I find that?” and the answer will usually be “google [search term here] and it’ll be the first website that pops up.” So, let’s say the interested party takes the next step and googles you, and finds your website with ease and clicks on it.
This scenario can go one of two ways:
1) The website takes a long time to load, and when it finally does the customer is greeted by dated graphics, blurry photos, animations, or gifs that don’t work, buttons that don’t react well to mouse buttons, pictures that won’t load, poorly written descriptions, glitches, broken links, and dated information.
Or:
2) The website loads extremely quickly, and the customer is caught with an eye-catching home page design that creates an immediate impression. The user interface is tight and works impeccably, and the graphics, animations, and images are all crystal clear, high-definition renders that look amazing. The content is not only relevant but informative and entertaining. Not to mention, the website works so smoothly. It loads quickly, buttons react as they should, links lead to their promised destination.
It’s probably pretty clear which one is going to interest leads and generate conversions. But more importantly, these scenarios highlight the importance of your website. It’s easy to think of your site as a digital storefront but it’s important to realise that in cyberspace your website is effectively your identification card.
For this reason, website maintenance is drastically important in generating a clientele and impressing that clientele so that they become regular customers. Website maintenance reviews your website, scanning it for errors or mistakes in the content and the code or CMS used to run it. Just as with anything important, a website requires regular maintenance to be of any significant benefit to your business.
Just like your car, a website must be maintained well to ensure it operates properly and at full capacity. Appropriate website maintenance keeps your website secure, improves website traffic, boosts returning traffic and a lot more.
The assistance of a website maintenance company has been proven to do several things:
If you’re thinking of engaging a company in website maintenance services, you need to make sure that they’re offering a comprehensive service that will check every aspect of your website. Specifically, be sure to check that they will service the following:
A broken or “dead” link is a link that doesn’t lead to its desired destination for a variety of reasons. They can be excessively annoying and seriously hurt the usability of your website.
Website Errors: there are any number of things that can go wrong with your website.
There are any number of things that can go wrong with your website.
As mentioned before, out of date security measures in your website’s software puts your customers at risk, so having these software updates installed is imperative to not only your place in the SERPs but also to your customer’s satisfaction.
Forms such as contact, order, and feedback forms are a staple in most modern websites, but if they don’t work well then it will affect your user journey and therefore your conversion rate.
Slow loading pages are disasters for your website and your business. Neither customers nor Google like websites that load slowly, so ensuring that sites are optimised for speed is desperately important.
A sitemap provide information to search engines regarding your website’s layout and indexing. Without these, it’s unlikely that you’ll rank well in any search engine results page.
First impressions only happen once, which is why they’re incredibly important. Just as you may put on a suit and tie for an executive job at a big company, you have to optimise your website’s design to match the aesthetics that your target audience enjoys.
Every website should be running regular automatic backups, that way if anything happens there is a safe version of your site that can be used until the issue is fixed. The website maintenance company you choose should also regularly check that backups are valid and stored off-site to keep them safe.
If any company lacks any of these in their maintenance, then it’s probably a good idea to avoid them, as you can get much more comprehensive services from other companies that will provide more value for your money.
Traffic Radius is a Melbourne-based digital marketing agency offering numerous website maintenance packages designed to put your business’s best food forward. Our legendary team are some of the best in the industry, and we not only love what we do, but we do it really well.
We are dedicated to helping you lift your business to where you want it to be, and our website maintenance services can help with that. If you’re interested in what we can do for you, we invite you to Contact us today through our website here, or to call us on 1300 870 901 today!
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
