What’s Included in a Local SEO Package? A Complete Breakdown

What’s Included in a Local SEO Package? A Complete Breakdown

If you’re running a local business, you’ve probably heard the term Local SEO Package thrown around by digital marketers. But what exactly does it include? Is it just about ranking your business on Google Maps, or is there more to it?

In this blog, we’ll break down everything that goes into a Local SEO Package so you can understand why it’s an essential investment for your business. Let’s dive in!

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1. Google Business Profile (GBP) Optimisation

One of the most critical aspects of local SEO is ensuring your Google Business Profile (formerly Google My Business) is fully optimised. This includes:

• Verifying your business listing
• Adding complete and accurate business details (name, address, phone number, website, business hours, etc.)
• Writing an engaging business description with relevant keywords
• Uploading high-quality images and videos
• Encouraging customer reviews and responding to them
• Posting regular updates and offers

Your GBP listing is often the first thing potential customers see when they search for your business, so it’s essential to keep it optimised.

2. Local Keyword Research & Strategy

A good Local SEO Package starts with in-depth keyword research. This helps identify what potential customers are searching for in your area. The process includes:

• Finding location-specific keywords (e.g., “best plumber in London” or “coffee shop near me”)
• Analysing search volume and competition
• Implementing keywords into website content, meta tags, and blog posts

Using the right keywords in the right places ensures that your business appears in local search results when customers need your services.

3. On-page SEO for Local Ranking

On-page SEO is about optimising your website for better visibility in search results. A strong Local SEO Package includes:

• Title tags & meta descriptions with local keywords
• Optimised URLs (e.g., “yourwebsite.com/london-electrician”)
• Localised content mentioning city/area names
• Schema markup to provide search engines with structured data
• Mobile-friendly design (since most local searches happen on mobile)
• Internal linking strategy for better navigation

Well-optimised pages help search engines understand your business and improve your rankings in local search results.

4. Local Citations & Directory Listings

A key element of local SEO is ensuring your business is listed accurately across various online directories. These listings help improve credibility and rankings. A Local SEO Package usually includes:

• Submitting your business to local directories (Yelp, Yellow Pages, Bing Places, etc.)
• Ensuring NAP (Name, Address, Phone) consistency across all listings
• Updating outdated or incorrect information
• Getting listed on industry-specific directories

Consistent citations across trusted directories improve your local search visibility and build trust with search engines.

5. Online Reviews & Reputation Management

Customer reviews are a major ranking factor in local SEO. A good package includes:

• Encouraging satisfied customers to leave positive reviews
• Responding professionally to both positive and negative feedback
• Managing your online reputation to maintain a positive brand image

Businesses with more positive reviews tend to rank better and attract more customers.

6. Local Link Building

Backlinks (links from other websites to yours) are a powerful ranking factor. Local SEO involves acquiring high-quality local backlinks, such as:

• Getting featured on local blogs and news websites
• Collaborating with local influencers
• Partnering with other local businesses
• Submitting guest posts to relevant local sites

The more credible local links you have, the more authority your website gains in search engines.

7. Content Creation & Blogging

A well-rounded Local SEO Package includes content marketing tailored for local audiences. This involves:

• Creating blogs around local topics (e.g., “Top 10 Cafes in Manchester”)
• Publishing location-specific case studies or success stories
• Answering common customer queries through blog posts

Regularly updated content keeps your website fresh, attracts visitors, and boosts local rankings.

8. Technical SEO & Website Performance

Your rankings will suffer if your website is slow or full of errors. A Local SEO Package typically includes:

• Speed optimisation (compressing images, caching, etc.)
• Fixing broken links and 404 errors
• Improving website security (HTTPS)
• Ensuring mobile-friendliness
• Enhancing user experience (UX) and navigation

Technical SEO ensures your site is fast, functional, and easy to use, which is crucial for ranking well.

9. Local SEO Reporting & Analytics

Tracking progress is essential. Most Local SEO Packages provide:

• Monthly reports showing ranking improvements, traffic, and conversions
• Google Analytics is set to monitor visitor behaviour
• GBP Insights analysis to see how customers interact with your business listing
• Keyword tracking to monitor performance

These insights help fine-tune your strategy and ensure continuous growth.

Final Thoughts

A Local SEO Package is more than just tweaking a few keywords; it’s a complete strategy designed to get your business noticed by local customers. Whether you run a restaurant, plumbing service, law firm, or retail store, investing in a local SEO strategy can help drive traffic, increase leads, and boost sales.

If you’re serious about dominating local search results, ensure the package includes all these crucial elements. After all, your competition is already working on their local SEO—so why not stay ahead?

Need help with local SEO? Contact experts who can tailor a package to fit your business needs!