Structure of the blog: 1) Introduction 2) Understanding Search Engine Optimization On-page SEO Off-page SEO 2) The Importance of SEO for your business 3) Developing an effective SEO strategy Functioning of a search engine Determining the relevancy of a page Understanding your audience Issues encountered while matching content to queries
Google’s all-knowing, super powerful and forever improving search engine algorithm is the lifeline of Internet. With each update, Google has brought a revolution in SEO strategies and shifted the overall spectrum of online businesses. Achieving online success is almost impossible without understanding Google algorithm updates over the past few years.
For quite a long time, Google had enjoyed its rightful top position as the first mover. You would talk about “search” and everyone thinks Google. But is this still the case? When Bing was first introduced, people questioned the judgment of its creator. Nobody knew that one day it would
Introduction Ever struggled with determining the popularity of your brand, or pinpointing regions where your product is most searched for? Or the most common one, with finding which key terms and queries (relevant to your business) are most searched for on Google? Your struggle is about to end. It may
You must be thinking Bing Ads is a joke, right? I can understand. Most of us don’t even believe that there are people out there who use Bing. Let alone a Bing Ads Campaign. But hang on a minute. Have a look at these stats and we’ll talk. There’s no
What comes to mind when I say the word, “meta tag”? Does your heart skip a beat, in anticipation of something of value? Or, do you naturally cringe and try to avoid the topic at all cost, until you’re forced to confront your monsters? I’m here to tell you that
As we leave the fourth quarter of 2017, it’s time to look forward to the year ahead and think of what’s in store for digital trends and SEO next year. With so many “best practices” and numerous ranking factors to consider, it’s sometimes difficult to figure out what’s really important
Are your planning for a successful SEO campaign? In that case, have you ever thought what makes an SEO campaign successful? It’s the backlinks. Yes. Backlinks are the magical ingredients that define the success of your SEO campaigns. Credible backlinks are deemed to be vital elements to succeed in SEO,
In the last few years, Google has made several changes in its Search Console, previously known as Google Webmaster Tools. The giant search engine has released substantial amounts of data that will be very useful for Search Engine Optimization. Given that we have lost significant keyword data with regard to
Most of us use these terms interchangeably and believe that there’s absolutely no difference between the two. But the fact is these terms are not the same and there is a difference. And if you want to implement these concepts successfully, you ought to know the difference in great detail.
All web developers and managers have been there-those moments of frustration when you have built your website and put in countless hours on the design but face a significant problem. This problem is the page speed of your site. Have you found yourself in a situation whereby your page speed
