Wondering what is a permalink? Before we dive more into permalinks, let us first understand why should you set it right away as soon as you develop your new website. Basically, it is essential to understand what makes permalinks so important. Now, permalinks are the way through which the world
One term that website owners, marketers and SEO beginners come across frequently is slug. What is a slug? SEO slugs or URL slugs are nothing but the URL-friendly version of the permalinks. For those of you thinking what is URL – URL is the address of a web page.
For those of you – marketers and website owners – wanting to make it big online, did you know that making it to the top of the Search Engine Results Pages requires you to have unique and informative content and not duplicate content? Yes, after all content is the king.
Did you know that duplicate content will confuse search engines and prevent them from returning the right page to the search users? The best way to make it easy for the search engines to focus on the correct page would be to make use of the canonical tag through proper
Planning to rank higher? Then one aspect that you should focus on would be search queries and its types. Before we look into the major types of queries let us see what is a query. What are Search Queries? Search queries are nothing but the phrases or the words that
In 2017, hotels should really be using Facebook marketing to help grow their business. This infographic from Ard Na Sidhe takes you through everything hotels need to know about utilizing the platform. Some hotels will already have their basic profiles set up, but those who don’t will need to start
Let’s not pretend that optimizing your site according to On Page SEO Checklist is easy. It’s easy to get lost in the myriad of steps and processes to ensure that your site ranks well and attracts traffic. However, any problem can be broken down into smaller pieces and addressing each
So you have an account in social platforms that are relevant to your business and regularly post stuff about your brand, and your industry in general. Overall, you are doing good. Right? Unfortunately, the blunt answer to that question is a blunt NO. You see, having an account and posting
TrueView for Action is a new ad format from Google and it is based on TrueView in-stream ads and an extension of ‘custom intent audiences’. In this article, you will explore this new product in detail. If you are already aware of TrueView in-stream ads and how they function, you
Danny Sullivan is the man behind two of the most popular SEO related websites – Search Engine Land and Search Engine Watch. Search Engine Land is an industry related publication that reports and covers major events and findings in the field of search engines, search engine optimization, and search engine
Looking out for some fiercely creative social media marketing ideas from successful businesses? Then you are at the right place. In this article we have highlighted top 7 mini case studies of some of the most successful businesses who made it big through social media. Each of these businesses have
