Top 5 Facebook Ad Agencies in 2023

Did you know that there are a staggering 2.9 billion monthly active users on Facebook? It’s an incredible opportunity for businesses to tap into such a massive audience and promote their products and services effectively.

The best part is that Facebook ads is they are accessible to almost anyone and can be tailored to fit your brand and business goals perfectly. You have the power to target specific audiences, generate buzz and all of this can be done without breaking the bank!

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If you’re still not convinced, consider these impressive statistics:

• Over two-thirds of all monthly users, which is about 1.98 billion people, are active on Facebook every single day.
• Facebook ads have the potential to reach one-third of the global population aged 13 and above.
• The average price of a Facebook ad has decreased by 18% in the third quarter of 2022.
• A significant 37% of Facebook users have made purchases on the platform.

However, it’s crucial to have an efficient Facebook ad campaign in place to ensure success. Merely being present on the platform is not enough. You need to stay agile, keep up with Facebook’s best practices, and stay informed about the platform’s ever-evolving changes.

So, seize the opportunity that Facebook ads and Facebook marketing present and let your business thrive in this digital landscape!

Here, we are going to review the best Facebook Ad Agencies in the world this year.

The Top 5 Facebook Ad Agencies Worldwide in 2023

So, what are the top 5 Facebook Ad Agencies as of 2023?

1. NP Digital- The Premier Facebook Ads Company

NP Digital, renowned as one of the best Facebook ads companies, has built its reputation on solid evidence and expertise in the field. With a team of highly skilled and experienced marketers, NP Digital offers unparalleled marketing strategies that can propel businesses to new heights and beyond.

Their track record speaks for itself. A simple Google search for “Facebook advertising” or “Facebook advertisements” will reveal multiple articles from NP Digital occupying top positions. This exemplifies their in-depth knowledge and understanding of the intricacies of marketing on social media platforms like Facebook.

What They Do?

• NP Digital’s team excels at every aspect of the process, from creating compelling paid social media campaigns to precise customer targeting, message delivery and recommending effective creative and copy best practices. Their expertise ensures that each ad is unique, impactful and prompts immediate action from viewers.
• Client satisfaction is paramount to NP Digital. Their ad campaigns are tailored to fit clients’ budgets and marketing objectives. From crafting attention-grabbing headlines to selecting the right call-to-actions and conducting A/B testing, NP Digital handles everything, making the entire process highly effective and efficient.
• The roster of clients NP Digital has worked with includes prominent industry players such as Google, Viacom, eBay, NBC, TechCrunch, Thomson Reuters Foundation and even Facebook itself. These partnerships underscore the level of trust and confidence that clients place in NP Digital’s abilities.

Learn More: What is Social Media Marketing

2. Hibu- Comprehensive Facebook Ads Solutions Provider

Hibu, a trusted Facebook marketing partner, is a full-service digital marketing agency offering comprehensive advertising solutions. In addition to end-to-end Facebook ad services, Hibu provides a range of valuable services including social media marketing strategies, listings management, website design and development, online review management, SEO, and display marketing.

What They Do?

• With Hibu, you can expect a dedicated team of marketers who will set up your Facebook business page and create highly targeted ads to drive conversions. They work closely with you to understand your goals and generate appropriate ad variations for optimal results. Hibu continuously analyses and optimises ad performance to ensure maximum effectiveness.
• The success stories of clients like The Mudpie Company, Berry Floor Leveling LLC, and Rutzick Law are a testament to Hibu’s efficient service and professionalism. By implementing a customised digital marketing solution, Hibu helped one client achieve a remarkable 12x increase in page views.
• With a nearly four-star rating on reputable review sites such as ConsumerAffairs and Better Business Bureau, Hibu has garnered positive feedback from satisfied clients. Multiple five-star reviews can be found in their ‘Client Review’ section, further highlighting their commitment to delivering exceptional results.

3. Voy- Customised Facebook Ads Services Specialist

Voy Media, founded in 2015 by Kevin Urrutia and Wilson Lin, is a top choice for businesses focused on achieving high returns. With Voy, you have the flexibility to opt for single or ongoing Facebook advertising services, making it ideal for testing the market before committing to long-term strategies.

What They Do?

• What sets Voy apart is its approach to Facebook marketing. The agency guides clients on a journey to establish their products and cultivate a loyal following. Through captivating ads, compelling copy, and performance-based strategies like target audience development and A/B testing, Voy maximises campaign effectiveness.
• Utilising proprietary AI software, Voy optimises and scales Facebook campaigns for optimal results. The agency boasts an impressive client roster including renowned companies such as Big Life Journal, UMG Gaming, Paw.com, Lacoste, and XG Cargo. Voy’s commitment to transparency is evident through its multiple case studies showcasing its expertise.
• One notable achievement was helping a client scale their paid media strategy, resulting in a significant boost in return on ad spend (ROAS) and a decrease in cost per acquisition (CPA) and cost per thousand impressions (CPM). The results achieved were remarkable, including a 1,500% increase in revenue, 140,000+ purchases, 1,000,000+ landing page views and 26,000,000+ post engagements.

4. MuteSix- Innovative Facebook Ads Agency for Creative Campaign

MuteSix is a comprehensive ad agency specialising in providing value to direct-to-consumer (DTC) brands, with pricing starting at 15% of your total ad budget. Reputable brands such as LA Times, National Hockey League (NHL), Headspace, and Chicago Tribune have placed their trust in MuteSix, making it a compelling choice for your advertising needs.

What They Do?

• What sets MuteSix apart is its focus on breakthrough creativity, coupled with targeted media buying and data-driven analysis. They excel at producing high-quality ads that resonate with your target audience, while also offering ad optimisation, website design recommendations and regular performance reports.
• With their Meta Pixel tracking system, MuteSix can monitor user actions and sales on your website, enabling A/B testing and retargeting capabilities. Their in-house video studio and graphic design team further enhance their offerings, allowing businesses to expand their reach through visually appealing content. MuteSix conducts extensive testing of different ad versions on various target audience segments to maximise effectiveness.
• One notable success story involves the implementation of a unique carousel ad format for a client, enabling users to browse through the catalogue directly from their News Feed. This strategy resulted in a remarkable 4x increase in revenue and a 33% decrease in cost per action.

In addition to its core services, MuteSix also excels in creating exceptional landing pages and video stories, adding further value to its comprehensive advertising solutions.

5. Lyfe Marketing- Top Facebook Ads Company for Small Businesses

Lyfe Marketing, located in Atlanta, GA, is a boutique social media management company catering to small and medium-sized businesses. With a focus on helping small businesses grow, Lyfe Marketing offers a range of services including social media advertising and management, PPC, SEO, and website design.

What They Do?

• With less than 50 employees, Lyfe Marketing understands the budget limitations of small companies and strives to provide cost-effective solutions. They recognise the power of Facebook in driving marketing efforts, offering tailored strategies to enhance brand awareness, build relationships and drive website traffic.
• Lyfe Marketing’s expert team is dedicated to delivering tangible results, optimising existing campaigns to lower costs and increase conversion rates. Each account is managed by an experienced social media manager, providing valuable insights into your target audience.
• If you value a close working relationship with your Facebook ad company and seek personalised attention, Lyfe Marketing could be the perfect fit for your small business.

4 Key Traits that Define an Outstanding Facebook Ad Company

In today’s market, numerous ad agencies claim to be the best, making it challenging to choose the right one for your needs. However, we have carefully selected the five top options for Facebook ads above.

To ensure you find the perfect fit, it’s crucial to understand the key characteristics that define a good Facebook ad agency.

They should possess expertise in social media marketing strategies and have a deep understanding of Facebook ads and the Facebook ads library. By considering these factors, you can find an agency that can provide customised solutions tailored to your specific requirements.

Expertise in Creative Objective-Specific Ads

The primary reason for hiring a Facebook ad company is to achieve results. To accomplish this, you need an agency that excels in creating engaging and objective-specific ads.

• A competent ad company should possess the skills to help you achieve your goals, whether it’s generating high-quality leads, increasing engagement, driving store visits or maximising click-through rates.
• To ensure you find a suitable agency, it’s beneficial to consider their diverse portfolio.
• Companies with experience working with various clients and industries can bring greater value, creativity, and innovation to their services. If a company has Facebook on its client list, it’s a bonus.

In summary, hiring a Facebook ad company is all about attaining results, and finding one that specialises in social media marketing strategies can greatly enhance your chances of success.

A Skilled and Talented Team of Specialists

In a sea of claims, only a few Facebook ad agencies have the experience to back them up.

• To achieve your goals, it’s crucial to hire an agency with a top-notch team capable of delivering exceptional results. Look for a Facebook ad agency that can handle paid social media campaigns effortlessly, requiring minimal effort from your end.
• The agency should excel in customer targeting, maintaining communication with your customers and prospects and providing valuable recommendations on creative and copy best practices.

In summary, choosing a reliable Facebook ad agency, such as one proficient in Facebook Ads Manager and Facebook Lead Ads, is essential for maximising your advertising efforts and achieving success.

Genuine Testimonials from Satisfied Clients

Social proof, such as testimonials and client reviews, can provide valuable insights into an agency’s work ethic.

Considering that 95% of customers rely on testimonials and reviews before making a purchase, displaying social proof is not only beneficial for potential clients but also for the agency itself.

Leveraging social proof is an effective tactic to convert visitors into buyers. If you come across a website without any testimonials, it could imply two things:

• First, the company may lack previous clients. Second, they may not possess the expertise they claim to have.
• Authentic testimonials serve as a testament to the agency’s ability to deliver a positive experience for future clients. Agencies with satisfied customers should have no trouble gathering testimonials.

In summary, seeking out an agency that showcases social proof, including testimonials, can help you gauge their credibility and make an informed decision.

Up to Date Knowledge of the Latest Technologies and Practices

Ad agencies should stay up-to-date with the latest software, especially for platforms like Facebook. Tools such as Facebook Pixel and Facebook Ads Manager offer valuable insights for achieving faster results.

Agencies need to have expertise in ad software, as well as familiarity with third-party data sources and creative testing tools. This combination enables them to create more effective and creative ads, ultimately increasing your brand’s popularity.

Initial Consultation and Introduction

When partnering with a Facebook ad company, it’s important to recognise that each business case is unique, with distinct goals and constraints. There is no one-size-fits-all approach.

• The agency should take the time to understand your vision and tailor their methods accordingly. What worked for another company may not necessarily yield the same results for you.
• Effective communication is key. Be open and vocal about your expectations and objectives. The agency relies on your input to ensure they are aligned with your needs and can deliver the desired outcomes.

Thorough Research and Best Practice Recommendations

Once the Facebook ad agency understands your requirements, they will utilise their experience and expertise to conduct thorough research and develop a preliminary campaign framework.

All elements must align harmoniously: your goals, target audience and industry niche. The agency will likely schedule meetings to provide recommendations on the most effective strategies and best practices to optimise results.

Campaign Launch and Execution

If you and the ad agency establish compatibility, you will be presented with a contract that outlines the terms and conditions, expectations, business plan, and an estimated timeline for achieving results.

Following that, you will introduce the agency’s team to your internal staff and grant them access to relevant resources such as your website, blog, and analytics login credentials.

Once the onboarding process is complete, the Facebook ad company will begin assessing your project, creating timelines and task lists, and establishing a clear understanding of how they will manage the project.

Clarify Your Goals and Desired Outcomes

To choose the right types of Facebook ads company, it’s crucial to know your business goals and objectives. Different agencies specialise in various areas, budgets and project sizes. By aligning your goals with their expertise, you can find the perfect match.

Break down the process by identifying deliverables, setting goals and determining desired outcomes to streamline your evaluation. This approach ensures you understand what you want to achieve and helps in selecting the ideal agency for your needs.

Example #1- Generating More Leads on a Limited Budget

If you have a limited budget of $500 per month and want to generate more leads through Facebook advertising, it’s important to find an agency that specialises in delivering unique, eye-catching ads to attract high-quality leads.

The ideal agency should have expertise in working with clients on a tight budget and be able to achieve the result of generating more leads while staying within the $500 limit.

Example #2- Expanding Reach with Engaging Visual Videos

When seeking an agency to create engaging video ads for Facebook, it’s important to start with a clear understanding of your needs.

In this case:

• Deliverable: A series of on-brand video ads that increase brand awareness and click-through rates. Goal: Find an agency with expertise in creating captivating videos that effectively promote your new offers and encourage viewers to click on the link.
• Obtain a finalised set of impactful video ads: By recognising the specific limitations and requirements of your project, you can easily identify the right agency for your business. It’s crucial to avoid disappointment by ensuring that the chosen agency can deliver what you’re looking for.

Additionally, consider these tips for selecting the right Facebook ad agency:

• Determine your business goals and desired outcomes.
• Look for agencies that possess the essential characteristics mentioned earlier.
• Ensure alignment between the agency and your in-house team.

With these guidelines and the insights shared about top Facebook ad agencies, you’re on your way to finding the perfect agency for your business.

FAQs

Conclusion

In conclusion, Facebook advertising presents a powerful opportunity for businesses to reach their target audience and achieve marketing objectives. While it may be easy to start advertising on Facebook, making campaigns profitable and effective in the long run requires expertise and strategic optimisation.

Although valuable information and optimisation techniques can be found online, there is no substitute for the advice and experience of a reputable marketing agency. Collaborating with an agency can accelerate results and deliver a higher return on investment compared to managing campaigns independently.

If you’re considering outsourcing your Facebook advertising efforts, it’s important to choose a trusted agency that aligns with your goals and understands the intricacies of the platform. The agencies mentioned earlier in this discussion are recognised for their expertise and success in managing Facebook instream ads.

How to Stop Facebook Ads?

Remember, stopping Facebook ads can be done through the Ads Manager by following a simple process. Additionally, Facebook offers a variety of ad types, including image ads, video ads, carousel ads, collection ads, lead ads, messenger ads and in-stream ads, allowing businesses to choose the most suitable format for their marketing objectives.