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SEO outsourcing involves enlisting the assistance of a specialised agency or freelance professional to execute and potentially develop your SEO strategy to increase organic traffic from search engines.
The decision to outsource SEO becomes valuable when your marketing team lacks the necessary capacity, resources or tools required to effectively implement an SEO strategy.
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When contemplating SEO outsourcing, it is crucial to carefully determine which specific aspects or components you intend to delegate to external parties.
Based on your company’s requirements and financial considerations, you have the option to outsource either a portion or the entirety of your SEO services.
Here are the key SEO tasks that can be delegated to external professionals:
Additionally, you can choose to outsource specific tasks such as SEO strategy development, SEO audits, link building, UX design and sitemap optimisation.
Learn More: 7 Powerful On-Page SEO Tips for Small Business
Choosing between a freelance SEO specialist and an agency should be based on your specific requirements. It’s important to note that both options generally offer both one-time services and long-term project engagements.
Freelance SEO specialists usually operate in two primary modes:
Freelancers commonly specialise in specific services rather than providing comprehensive SEO support.
Opting for a freelancer is advantageous when you require assistance with specific tasks such as optimising product pages or identifying keyword opportunities.
However, if you seek a more comprehensive solution, collaborating with a full-service SEO agency becomes more favourable. By partnering with an agency, you gain access to a diverse team equipped with extensive skills and expertise covering most, if not all, of the services mentioned earlier.
Furthermore, SEO agencies offer ongoing support, enabling you to stay updated with the latest industry changes and trends.
Let’s explore some of the main advantages of working with an agency or a freelancer for outsourcing SEO.
Outsourcing SEO offers a swift resolution to your company’s requirements. Instead of investing in training or recruiting new talent, you have the option to delegate those responsibilities to experienced professionals or a dedicated team.
This approach is particularly beneficial for various types of organisations. It is ideal for smaller teams that face resource constraints, businesses with limited budgets, teams seeking to achieve SEO optimisation quickly, or larger teams in search of specialised assistance.
SEO-specialised freelancers and agencies possess extensive knowledge in adapting to algorithm changes, staying updated on emerging SEO tactics, and identifying new competitors in the field.
In contrast, maintaining awareness of these developments can be a challenge for an in-house SEO team. For smaller businesses, the task of hiring a dedicated SEO professional can be daunting and may not be financially viable.
Choosing to outsource SEO often proves to be a more cost-effective option compared to hiring an in-house team. Building an in-house team entails substantial investments in terms of salaries, benefits and training expenses.
On the other hand, outsourcing allows you to pay for the specific services you require without the burden of additional overhead costs. This cost-efficient approach enables you to allocate your budget effectively while still benefiting from professional SEO services.
Now let’s consider some of the limitations of outsourcing SEO.
When you opt to outsource SEO, it is important to acknowledge that you may relinquish a certain degree of control over your SEO strategies and tactics.
However, you can still retain some level of control by establishing clear expectations and providing your outsourced SEO partner with essential information, such as:
By communicating these details and maintaining open lines of communication, you can foster collaboration and ensure that your outsourced SEO efforts align with your overall goals and objectives.
Outsourcing SEO may introduce challenges related to language barriers and varying time zones, which can impede smooth communication and potentially result in misunderstandings and delays.
To mitigate these issues, it is crucial to establish transparent communication channels and guidelines right from the beginning of the outsourcing partnership.
Ensure that you schedule regular meetings and utilise communication tools such as Zoom, E-Mail and Project Management Software to stay connected and maintain effective communication despite geographical distances.
By setting clear expectations and utilising appropriate communication tools, you can overcome language barriers and time zone differences, promoting better collaboration and minimising potential communication-related challenges.
It is important to acknowledge that third-party digital marketing SEO outsourcing providers may not always possess the in-depth understanding and insight necessary to develop a customised and effective SEO strategy that aligns with your unique needs.
However, it is possible to find an SEO company that meets these requirements.
When selecting an SEO partner, prioritise those with industry-specific experience or expertise in your niche. Look for providers who can demonstrate their capabilities through case studies or examples of successful campaigns they have executed for businesses similar to yours.
By conducting thorough research and selecting a knowledgeable SEO company, you increase the likelihood of finding a partner who can develop a tailored SEO strategy that yields positive results for your specific industry or niche.
Here are the steps and processes for choosing the best SEO outsourcing partner for your company:
Begin the process by clearly defining your objectives, which will help determine the type of SEO services you require and the desired outcomes you aim to achieve.
For instance, if you are initiating an SEO strategy for the first time and your objective is to enhance your brand’s organic visibility, you will likely need to commence with comprehensive keyword research.
By establishing specific goals and understanding the initial steps necessary to reach them, you can effectively identify the appropriate SEO services and strategies that will propel your brand towards success.
When searching for an SEO professional or agency that aligns with your business goals, it is essential to consider certain factors that contribute to their suitability:
For instance, if your business is relatively new, focusing on optimisation tactics and conducting competitor research to identify keyword gaps may be a priority.
When evaluating potential freelancers or agencies, seek evidence of their track record of success. Request reviews, case studies and testimonials to aid in making an informed final decision.
Image keywords: SEO Outsourcing Process, SEO Outsourcing Scopes
To prevent potential misunderstandings and the misallocation of budget, it is crucial to establish a clear agreement on the scope of work before commencing outsourcing SEO projects. The following are the three key aspects that should be agreed upon with an SEO provider:
It is essential to communicate the specific services you require and define any limitations or exclusions associated with each service when outsourcing SEO.
For instance, you can consider outsourcing keyword research to enhance your rankings in search engine results pages (SERPs). However, you may prefer to have an in-house writer responsible for creating content based on those keywords.
By clearly outlining your service preferences and addressing any specific limitations or exclusions, you can ensure a streamlined collaboration with your SEO provider and maximise the effectiveness of your outsourced SEO efforts.
Establishing clear deadlines benefits both parties involved, facilitating effective planning and ensuring that the project progresses smoothly.
To establish alignment with your SEO service provider and effectively manage your budget while avoiding scope creep, it is crucial to clarify the pricing model up front.
Ensure that both parties are on the same page regarding whether the pricing is based on a one-time, monthly, or performance-based fee structure.
Additionally, it is important to communicate and understand any potential additional fees that may apply. By doing so, you can proactively address any potential surprises or unexpected costs that may arise during the project.
By openly discussing and clarifying the SEO pricing model and any associated fees, you can establish transparency, maintain financial control, and foster a productive working relationship with your SEO service provider.
Granting your SEO service provider access to your website and relevant data is crucial for their effective implementation of SEO strategies. They may require access to the following:
Additionally, consider granting your SEO partner access to historical reports. This will provide them with a deeper understanding of your website’s past performance, enabling them to develop a comprehensive strategy based on insights from previous data.
By ensuring the necessary access to relevant tools and data, you enable your SEO service provider to make informed decisions and implement effective strategies to improve your website’s visibility and performance in search engine rankings.
Monitoring and tracking the progress of your outsourced SEO services are vital for evaluating their effectiveness and identifying areas that require improvement.
Keep a close eye on the following metrics to assess the performance of your SEO efforts:
By consistently monitoring these metrics, you can assess the effectiveness of your outsourced SEO services, identify areas of strength, and pinpoint opportunities for further optimisation and improvement.
By partnering with a trusted SEO outsourcing provider, you can enhance the overall quality of your website, increase your online visibility and drive revenue growth.
If you are seeking professional assistance from an agency, we recommend initiating your SEO journey with Traffic Radius. Transform your online presence and achieve your business goals by leveraging the expertise and services provided by Traffic Radius.