A recent Forrester report stated that “Mobile is the face of digital world”. The fact is that mobile devices are the main channel of communication in the world today. This claim is not only just because of the extensive use of mobile devices, neither is it based solely on its
Here’s one thing you need to remember the moment you become a marketer – the ability of your business/enterprise to attract new customers can make all the difference between earning well and forcing to shut shop. Yes, it is that important. First of all, what is Google AdWords?
It’s really no secret that you need a thorough advertising strategy, not only to succeed, but to stay relevant and afloat in the turbulent business waters of today’s world. Furthermore, many businessmen have also realised that normal advertising just doesn’t cut it anymore. One needs to pursue online advertising with
Introduction to Google Shopping Being an online merchant has its fair share of perks and challenges. While it’s easy to set up an e-commerce store, it’s even easier to sell online and take home a handful of profits, thanks to the significant increase in marketing channels over the last decade.
It can be said that most of the internet users knows about or have heard about Google Optimization and have done some research to really find out what it is. But what is it really? It is a Google feature that creates solutions for A/B testing and personalization. Google Optimize
Google Ads : Here we are, decades later and possibly living in the golden age of information. There are 2.3 million searches on Google alone, every second, and guess what the majority of the search results are? That’s right, Google ads; those annoying websites that fill up the first part
Pay per click (PPC) is a way to purchase the clicks rather than trying to earn them organically. The organic process takes a longer time to generate clicks. Thus, PPC is a method of search engines to help those who are looking for a quick web presence and clicks.
This article is for those who aren’t using Google Analytics or rather for those who are using Google Analytics but, have never looked at the data to know their traffic status. Well, it’s tough to believe that there are websites that ignore the power of Google Analytics.
Do you have a local business and want to make the most of Google My Business listing? Most local business owners think that customers search the name of their business just to find directions, to know business hours, to find contact details, or to know the types of payment they
Picture this. A business owner sets up an AdWords campaign and suddenly observes a surge in traffic with truckloads of clicks into their website. It’s so overwhelming that they don’t know what to do. Sounds familiar? Well, I am not surprised. There are millions of business owners out there who
Of all the categories of websites out in the world wide web, none can be more challenging to optimize for search engines than ecommerce sites. Therefore, ecommerce SEO requires a rigorous approach that encompasses all aspects of SEO techniques. While this may sound as a daunting task, this article aims
