Get a Free Audit
  • 1300 852 340

URL Shorteners: Their Variances and Importance

Click Here - Free 30-Minute Strategy Session

Be quick! FREE spots are almost gone for this Month. Free Quote

URL Shorteners: Their Variances and Importance

Blog / URL Shorteners: Their Variances and Importance

URL Shorteners: Their Variances and Importance

AI URL shorteners may seem insignificant, easily overlooked. You may not even think twice when your link gets automatically shortened on a social networking site, if it appears neat.

Yet, what escapes the notice of many is the complexity behind URL shorteners. The truth is, you have a range of options when it comes to choosing the best URL shortener and this choice can have a significant impact.

Click Here – Free 30-Minute Strategy Session

Be quick! FREE spots are almost gone for this Month

Free Quote

Various shortener services exist, each offering distinct features. Depending on the shortener you opt for, your business might gain access to a dashboard that facilitates post-scheduling and provides insights into post-performance. Consequently, a series of inevitable questions arise:

  • How many shorteners are available?
  • Which one is the best?
  • How do you use them?

Understanding the Significance of URL Shorteners

In case you’re not familiar with the concept, a URL shortener is a tool used to condense lengthy URLs while still directing users to the intended webpage. Typically provided by URL shortening services, these tools offer a range of options to choose from.

Twitter’s URL shortener

The original URL would have been:

However, as you can see above, it has been shortened to a simpler version:

If you weren’t aware of the intricacies involved in URL shorteners, there’s no need to worry. Many small businesses still rely on automatically generated short links. While this is perfectly acceptable, investing some time in choosing the right shortener can prove beneficial, especially due to the tracking capabilities they offer.

Answering Common Questions About URL Shorteners

  • Are URL shorteners exclusively used for Twitter?

    While Twitter, with its 140-character limit and emphasis on link sharing, prominently utilizes URL shorteners, they are not limited to this platform alone. Almost all other social networks such as Facebook, Google+, StumbleUpon and more, either employ URL shorteners or provide options to manually select and utilise shortened URLs.

  • What Occurs When a URL Isn’t Automatically Shortened?

    In the case of most URL shorteners that operate automatically on social networks, only URLs with 19 characters or more will undergo shortening. This criterion may slightly vary depending on the specific shortener being used. If you have your shortener, you also have the option to shorten URLs as short as 10 characters. However, it’s important to note that automatic shortening is typically reserved for URLs that are 19 characters or longer.

5 Prominent URL Shorteners and Their Functionality Arguably the most popular URL shortener, provides tracking metrics to monitor link clicks. By signing up for a free account, you gain access to a dashboard where you can share links and analyse the associated data. One of the best URL shorteners is commonly used by Buffer users. It offers a dashboard that allows you to conveniently share links and provides real-time analytics. Additionally, you can schedule your social sharing to maintain control over when your content goes live. As Google’s official shortener, doesn’t require a separate dashboard but offers click data. You can check the information at any time, functioning similarly to a dashboard. The screenshot below demonstrates the slight differences in the interface. Popular among Hootsuite users, is an increasingly favoured shortener. It provides real-time analytics and offers guidance on optimal link posting times. It also allows you to convert uploaded photos into shortened links, making it a comprehensive shortening service. Twitter’s designated shortening service, is primarily utilized within the platform. While its popularity has declined, it remains noteworthy as Twitter’s official service. links are neither private nor public, meaning anyone with a link can access the content. No additional actions are required, eliminating the need for a screenshot.

These diverse shortening services cater to various needs, offering distinct features and analytics to enhance link-sharing and tracking experiences.

Lesser-Known URL Shorteners

Apart from the well-known ones mentioned earlier, several lesser-known custom URL shorteners are utilised by prominent companies and news organisations. These entities often have their own personalised shorteners. For instance, The Huffington Post employs “,” Mashable utilizes “,” and Eloqua shortens links to “” The list extends further with similar examples.

Other URL shorteners that you may come across include,,,, Tinyurl,, and For a more comprehensive list, you can visit Mashable’s website. Additionally, you have the option to create your custom URL shortener specifically tailored to your company’s needs. Further information on this topic can be found here.

If you have any additional insights or tips regarding URL shorteners that haven’t been covered, we welcome you to share your thoughts in the comments section below.

Role of Custom URL Shortener

A custom URL shortener is a personalised and branded service designed specifically for companies or individuals. Its utilisation brings forth several advantages and plays a crucial role in various aspects of online presence and marketing.

Let’s explore the key benefits of using a custom URL shortener:

  • Branding: With a custom URL shortener, you can incorporate your own domain name or brand name into the shortened URL. This reinforces brand recognition and ensures that your brand is promoted each time the shortened link is shared.
  • Trust and Credibility: Branded URLs carry a higher level of trust and credibility compared to generic shorteners. Custom short links create an impression of professionalism and legitimacy, leading to improved click-through rates and engagement.
  • Analytics and Insights: Custom URL shorteners often come equipped with advanced analytics and tracking features. These tools provide valuable insights into link performance, click-through rates, user demographics and other essential metrics. Such data enables you to measure the effectiveness of your marketing campaigns and make well-informed decisions.
  • Consistency and Control: By using a custom URL shortener, you gain complete control over your links. You can customise keywords, manage destination URLs and ensure consistent branding across all your shortened links.
  • Security and Privacy: Employing a custom URL shortener gives you enhanced control over the security and privacy of your links. You can implement measures to safeguard links from malicious activities or link hijacking, providing a secure experience for your users.
  • Shortened Links for Internal Use: Custom URL shorteners are not restricted to external sharing. They can also be utilised for internal purposes within organisations. For instance, you can shorten links for internal documents, intranets or internal communication platforms, ensuring efficient and streamlined internal link management.

In summary, a custom URL shortener offers:

  • Branding opportunities
  • Instils trust and credibility
  • Provides advanced analytics
  • Empowers control and consistency
  • Enhances security and privacy
  • Facilitates efficient internal link management

These benefits make a custom URL shortener an invaluable tool for businesses and individuals looking to optimise their online presence and marketing endeavours.


In conclusion, Google’s URL shortener, known as, offers a straightforward and convenient way to shorten long URLs. While it doesn’t require users to create a separate dashboard, it provides click data and analytics for tracking link performance. The use of allows users to check link information at their convenience, functioning similarly to a dashboard.

As an official Google service, it carries a level of reliability and trustworthiness. While it may not offer as extensive features as other URL shorteners, remains a popular choice for its simplicity and association with the Google brand.

Click Here - Free 30-Minute Strategy Session

Be quick! FREE spots are almost gone for this Month

Free Quote


Your email address will not be published. Required fields are marked *


    Your email address will not be published. Required fields are marked *

      I hope you enjoy reading this blog post.

      If you want to get more traffic, Contact Us

      BOOK A CALL Protection Status