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Did you know that as a digital marketer, you’ve most likely used some form of AI technology today? Despite its recent spotlight with the launch of ChatGPT and Google’s Bard, AI has been around for some time and is integrated into our daily lives through web search engines, recommendation modules and virtual assistants like Siri and Alexa. As AI becomes more prevalent in digital marketing, questions and concerns are arising.
In this blog, we will delve into the current state of AI in digital marketing and share insights gathered from 1,000 US-based digital marketers about their feelings towards AI usage and current implementation. Lastly, we will provide tips on how you can start using AI in your marketing campaigns.
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AI has historically been used in three main areas of digital marketing:
Automating mundane tasks. These may involve:
Nowadays, AI is also being used for tasks such as content creation, targeted advertising and image recognition. However, the question of whether AI will eventually replace human marketers remains.
While AI is useful, it cannot entirely replace the human element that is crucial in digital marketing. For instance, humanising AI-generated content is still necessary, and this will remain the case for years to come.
AI, or artificial intelligence, has emerged as a key player in digital marketing due to its ability to analyse massive amounts of data and derive actionable insights that can drive informed decision-making.
Role of AI:
Despite AI’s many benefits, human marketers remain essential, particularly in areas requiring creativity and emotional intelligence. Ultimately, the most successful digital marketing strategies will leverage both AI’s strengths and those of human marketers.
Artificial Intelligence, or AI, is transforming digital marketing and providing many benefits for businesses.
Here are some of the key advantages and uses of AI in digital marketing:
Despite its many benefits, AI cannot entirely replace the human element in digital marketing. The most effective digital marketing strategies will combine the strengths of both AI and human marketers, allowing businesses to provide personalised experiences while optimising their marketing efforts.
Digital Marketers: We surveyed 1,000 digital marketers in the United States, who work in freelance, in-house, or agency roles, to gauge their attitudes towards AI in digital marketing. Of the respondents:
Quick Data Overview:
Despite the concerns, almost 44% of respondents believe AI will have a positive impact on their careers. Furthermore, 39.2% are very comfortable with the idea of integrating AI tech, while 33.5% feel somewhat comfortable.
Of the respondents, 209 people are already using AI in their digital marketing campaigns, while a further 291 are very likely to use AI, and 199 are somewhat likely to use it. However, 152 are not likely to use AI, while 149 said they would never use AI in their digital marketing campaigns.
Freelancers: Our survey involved 229 freelancers and the data is as follows:
Quick Data Overview:
Despite concerns about AI, a majority of freelancers (55.4%) believed that AI would have a positive impact on their careers, while only 20.52% thought it would have a negative effect, and 27.07% believed it would have no impact at all.
Interestingly, when compared to in-house employees and agency employees, freelancers were more likely to have positive attitudes towards the use of AI in digital marketing, with 55.4% of freelancers believing that AI would have a positive effect on their career compared to only 42.39% of in-house employees and 40.05% of agency employees.
In-House Employees: In terms of in-house employees with digital roles, the survey included 394 respondents.
Quick Data Overview:
In-house employees were also less likely to be forced to adopt AI in a way that would eliminate their positions since they only had one “client” to serve, which is their employer.
Furthermore, 42.39% of in-house employees believed that AI would have a positive impact on their careers, while 29.7% thought it would have a negative impact, and 27.92% thought it would have no impact at all.
Digital Marketing Agency: Despite higher levels of concern among digital marketing agency professionals:
Quick Data Overview:
Interestingly, our survey found that digital marketing agency employees are the least likely to adopt AI technology, with only 31.57% indicating they are very likely or somewhat likely to use it in the future, compared to 29.45% of in-house marketers and 28.82% of freelancers.
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The key takeaway from this data is that digital marketers are still unsure about the role of AI in their campaigns, if any.
However, AI is not yet advanced enough to completely replace human workers, and there is still a long way to go before that becomes a reality. Therefore, marketers can use AI in a more measured way to supplement their work rather than replace it entirely.
Despite the benefits of using AI in digital marketing, some challenges come with it.
With the increasing use of AI in digital marketing, the responsibilities of digital marketers are shifting. Instead of concentrating on mundane tasks like optimizing and placing ads, marketers can now concentrate on more critical tasks like devising innovative campaigns and analyzing data.
In addition to changing marketers’ responsibilities, AI is also changing the skill set necessary to be successful in digital marketing. As AI continues to grow in popularity, marketers will need to acquire a deeper understanding of data analytics and machine learning to be effective in their roles.
The increasing prevalence of AI in digital marketing opens numerous possibilities for the future. Experts suggest that AI may enhance personalized campaigns and anticipate consumer behavior, potentially leading to higher engagement and conversion rates.
Additionally, some foresee a future where consumers interact with AI-powered chatbots and other tools more frequently. Regardless of what the future holds, it is evident that AI will play a substantial role in digital marketing for the foreseeable future.
When contemplating incorporating AI in your digital marketing strategy, it’s crucial to select an appropriate digital marketing agency. To ensure success, seek out an agency that has a history of triumph with AI and experience using it. It’s also important to consider the agency’s ethical and privacy practices to guarantee the responsible and ethical use of AI.
To sum up, the use of AI is transforming digital marketing and brings various advantages and drawbacks. Through the use of AI, marketers can personalize campaigns, automate repetitive tasks and analyze data to create more engaging and effective campaigns.
Nonetheless, it is critical to use AI morally and responsibly, without exploiting or deceiving consumers. By adopting AI and using it responsibly, digital marketers can improve their marketing strategies and stay ahead of their competitors.