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An Overview of Google algorithm updates 2023: What You Should Know?

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An Overview of Google algorithm updates 2023: What You Should Know?

Blog / An Overview of Google algorithm updates 2023: What You Should Know?

An Overview of Google algorithm updates 2023: What You Should Know?

Google’s latest April 2023 reviews update rollout on April 25, 2023. Many publishers were affected by this significant update and any changes in search rankings observed after this date should be considered part of the regular ranking fluctuations.

The official Search Status Dashboard from Google issued an announcement regarding this update, which was considered consequential to many. The announcement stated that the incident affecting ranking was due to the release of the April 2023 reviews update, which started on April 12, 2023, at 09:00 and ended on April 25, 2023, at 11:24.

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Impact of Google April 2023 Reviews Update:

The impact of the new reviews update extends beyond just products, as it now affects a range of content including services, destinations, games, movies and more. This update involves:

  • An algorithm called the “reviews system” which evaluates webpages providing recommendations, opinions or analysis.
  • The review system is designed to evaluate pages individually and can switch to a whole-site assessment if reviews are the primary content.
  • Google has released a guide titled “Write high-quality reviews” to help publishers understand how to create good quality reviews that adhere to best practices and rank well on Google Search and other surfaces.

Google algorithm updates 2023: Best Practices

In this blog, you will find a list of best practices based on Google’s recommendations to assist you in writing high-quality reviews that can be easily discovered on Google Search and other Google surfaces.

  • Evaluate your content from a user’s perspective and consider what information would be most beneficial to them.
  • Demonstrate your expertise in the subject matter and provide supporting evidence such as visuals, audio or links to reinforce the authenticity of your review.
  • Share quantitative measurements and highlight unique features that distinguish the product or service from its competitors.
  • Cover comparable options and discuss benefits and drawbacks based on original research and personal experience.
  • Describe the product’s evolution and prioritise key decision-making factors such as fuel economy and safety.
  • Analyse choices beyond the manufacturer’s claims and include useful resources such as links to additional sources.
  • Consider multiple sellers and provide links to various merchants. Support your recommendations with first-hand evidence and create standalone ranked lists that contain sufficient useful content.
  • Be transparent about any affiliate links you may use in your reviews and adhere to Google’s guidelines on affiliate programs.

Key Google April 2023 Updates

Google has released its first broad core update of 2023, which comes after the previous update in September 2022. It has been more than six months since the last significant Google Search update.

The latest core Google algorithm updates 2023 was announced on Twitter and the search updates page. It was launched in March 2023, approximately six months after the previous major update.

The update covers the following points:

  • Prioritising pages that offer more value than those currently ranking on Google, which could cause significant changes in search rankings.
  • Fluctuations in SERP rankings.

However, by day 12, the rollout was complete, and Google confirmed that it had finished. Despite this, Google may still launch an update reversal if necessary, in the coming weeks.

Review Updates for Products

On February 22nd, Google released its most recent Product Review update, which was deployed globally in multiple languages, including:

  • English
  • Spanish
  • German
  • French
  • Italian
  • Vietnamese
  • Indonesian
  • Russian
  • Dutch
  • Portuguese
  • Polish

Google aims to improve the quality of product reviews by eliminating generic and low-quality reviews that do not add value for users. The company has introduced its Product Reviews System, which seeks to surface authentic, well-researched, and insightful reviews.

New Changes: To maintain high-quality review content on search engine result pages (SERPs), Google will periodically update its product review system. The update will be rolled out over the next two weeks, and websites that produce subpar reviews may experience a drop in rankings. Therefore, website owners who publish reviews should strive to improve the quality of their content to avoid being penalised by Google.

This Google update rollout of the December 2022 Link Spam Update, which was announced on December 14th, has been completed as of January 12th, according to Google. Despite being anticipated to take around two weeks, the update was delayed due to the holiday season.

What Does It Include?
The Link Spam Update talks about the efficiency of the spam detection system. It is unknown what specific modifications were included in this update, but it likely had significant repercussions for sites that engage in spammy link-building tactics.

Why Is It Important?
Google claims that its AI-based spam-prevention system, SpamBrain, has now been trained to keep 99% of search results spam-free and this algorithm update will downgrade the rankings of low-quality sites that have received unfair advantages due to purchased backlinks.

Impact: The impact of this update on your site’s ranking will depend on how you acquire links and how you link out to other pages. Therefore, following Google’s guidelines and maintaining natural linking practices is essential to avoid any adverse effects on your website’s ranking.

Helpful Content Update Rollout

On January 12th, 2023, Google completed the rollout of the December 2022 Helpful Content Update. Google Search Central’s official Twitter handle announced the update. Although the update was expected to take two weeks, it took a few more weeks due to the holiday season. The main goal of the update was to ensure that only original content that meets the user’s intent ranks higher on search results.

What Does Google Content Update Include?

According to the Google update, the algorithm assesses websites using classifiers that determine whether their content is helpful or unhelpful. The update is sitewide, so if a site has a lot of unhelpful content, even useful content may be affected.

Key classifiers include:

  • Use of AI content
  • Writing for a focused audience
  • Expertise of content creators
  • Time spent on the page
  • Avoiding title and content mismatches
  • Not relying solely on word count
  • Avoiding speculative content
  • Website owners should ensure their content is engaging and adds value for users to avoid being hit by the update

What is the Recovery Process for Websites?

The Helpful content update differs from core updates as it affects the entire website’s ranking rather than specific pages. If a site is impacted, it can expect to see a decrease in traffic and rankings in the days following the update.

Why Is It Important?
Google emphasises that the rankings will not recover unless website owners put in a genuine effort to improve their content or remove less helpful content. The search engine’s classifiers will reassess the quality of the content over several months, and if improvements are made, the rankings will recover and previous classifiers will no longer apply.

How to Know if Your Content Strategy Aligned With Google?

Here are 15 questions to ask about your content quality if your site has been hit by Google’s core update:

  • Is your content written by real people for real people?
  • Have you consistently added unique and valuable information to your content over time?
  • Does your content provide in-depth coverage of the topic or just scratch the surface?
  • What sets your content apart from your competitors?
  • Have you optimized your content solely for search engines, rather than for the user experience?
  • Are you using clickbait tactics to attract users to your content?
  • Does your content have the potential to earn natural backlinks from other sites?
  • Is your content created by experts with extensive knowledge of the subject matter?
  • Do you focus on a specific niche or cover a wide range of topics?
  • Does your content contradict established scientific facts?
  • Does your content contain recommendations that could lead to financial or physical harm?
  • Is your content grammatically sound and free of errors?
  • Is your content syndicated from other sources?
  • Does your content include intrusive interstitial elements that detract from the user experience?
  • Is your content optimized for a positive mobile experience?

Relevance of Google Algorithm Updates 2023

The April 2023 review update from Google is crucial for businesses that depend on online reviews to attract potential customers.

Objective: The update has a primary objective of enhancing the accuracy and dependability of reviews by implementing stricter guidelines to identify legitimate reviews. This involves removing reviews that appear fake or spammy while considering reviews from verified customers to have more weight.

For businesses, this update requires a focus on building authentic customer relationships and providing excellent service to encourage positive reviews.

What Does It Mean?
It means monitoring and responding to reviews attentively while refraining from any unethical practices such as buying fake reviews. The overall aim of this update is to enhance the quality and credibility of online reviews, which benefits both businesses and consumers.


Google algorithm updates in 2023 are designed to improve the quality and relevance of search results for users. By constantly refining and updating its algorithms, Google aims to ensure that the most useful and authoritative content is ranked at the top of search results pages. This helps users find the information they are looking for more quickly and easily.

For website owners, keeping up with Google’s algorithm updates can be a challenge, but it is necessary to ensure that their websites continue to rank well in search results. By adhering to best practices and following Google’s guidelines, website owners can improve the quality of their content, make their sites more user-friendly and avoid penalties or drops in rankings due to algorithm updates.

In summary, Google algorithm updates in 2023 help to improve the overall search experience for users, while providing website owners with guidelines to ensure their content is relevant, high-quality and compliant with search engine standards.

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