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Search engine marketing (SEM) is one of the leading digital marketing techniques used to reach out to your target consumers. SEM attracts consumers when they are ready to buy your products or services. It will present your ads in front of your potential consumers which increases the chances for the consumers to buy your products.
SEM (Search Engine Marketing) is an effective way to upscale your business in a highly competitive marketplace. It is a strategy devised to promote your products and services and increase your business.
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In simple terms, SEM marketing strategy is practised by using paid advertisements that appear on search engine results pages (SERPs). The paid ads appearing alongside your website increases the chances of better website visibility.
These ads, also known as pay-per-click ads (PPC) can be of various formats. Sometimes there can be either text-based ads, whereas there are also visual ads such as product listing ads (PLAs, also known as Shopping ads) that attract visitors’ attention to your website and allows them to see important information at-a-glance, such as price and reviews. However, it is important to maintain relevance between your ads and your search engine results pages (SERPs). Your ads should be in sync with your keywords that matches your target customer’s search results.
While SEO takes time to grow, SEM can be done quickly enough and offers many benefits for your business. Let’s look into some of its major contributions as an online marketing strategy.
As per research, it is seen that 90% of visitors visit a particular website with a mindset to buy things they need. So, these viewers are your target consumers. It is a remarkable time to present the most relevant ads in front of your target audience who are interested in your product or services.
The best thing about SEM is that campaigning is simple and can be quickly done. SEM is highly flexible and configurable. It might not show results overnight but within a few hours, the whole process can be set up and then all you need is just to keep it updated and check for fruitful results.
SEM is highly measurable. You can keep an accurate account of the dollars you have spent and the ads and content used on your site. This is a very calculative marketing strategy where you can systematically assess the amount of your investment and the subsequent result you gained with it. It helps to make a clear budget plan for your marketing purposes.
Both SEM and SEO along with increasing website traffic also increases your brand awareness. Perhaps, these two concepts are interlinked. The more people visit your website, the more your brand will be recognised. Both digital marketing strategies are highly effective to create and maintain prestigious brand awareness.
SEO (Search Engine Optimisation) strategy increases the website traffic by adding simple and most commonly searched keywords to the content of your site. SEO experts conduct thorough research of your business and come up with top search key terms in search engines to higher the ranking of your website in search results. They ensure to keep the quality of the content is up to the mark and relevant to the website visitors.
SEO and SEM are the fundamental parts of an online marketing strategy. These are effective methods applied to attract a large number of website traffic. Amongst its many differences, there is one major difference that separates the two; on one hand, Search Engine Marketing or SEM incorporates paid search marketing services, a process where businesses pay search engines like Google to show their ads in the search results. Whereas on the other hand, Search engine optimisation or SEO is a process of earning a free spot in the search results by having the most relevant content for a given keyword search.
The main purpose of both SEO and SEM is to generate maximum website traffic and subsequently increase the business revenue. The same objective is attained with a different approach. Whereas SEO gets the job done with selective keywords strategy, SEM does it with ads and promotions. It won’t be wrong to state that both SEM and SEO are interlinked with each other. A website with attractive ads but inside not so good content will not run and vice versa. Rather than choosing between the two, it is important to understand the method and strategy of using both SEO and SEM.
An evolving business first needs to work on a good quality website optimisation by developing its landing pages, web pages, blogs, articles, review sections etc. This can be skilfully monitored with an effective SEO strategy. Once the website is SEO ready we can move towards SEM. A strategic PPC campaign will boost up your internet presence and give you the needed visibility.
Using both SEM and SEO will not only increase the visibility of your ads but increase website traffic too. This also increases your chance to convert prospects into leads, especially when both your paid ads and site come up on top of any search engine results.
Reach out to us to know more about SEM and how it is beneficial for your business.