Today, 80% of online content utilizes visuals in one form (infographic) or the other to engage a wider audience.
An infographic does a lot more than educate and inform; it’s a great way for marketers to capture viewer’s interest through intelligent data visualization that eliminates heavy reading.
An intelligently designed infographic delivers maximum information through minimal text and catchy visuals. The idea is to get the message across loud and clear without wasting time.
Infographic is a modern educating tool that makes massive data easily digestible and drives engagement of a whole new level. Not only this, it’s a perfect medium to increase brand awareness and inbound links, thus, increasing your visibility in SERPs.
Looking for a reason to incorporate infographics into your content marketing strategy?
We give you 9 good reasons you can’t deny. Read on to learn more.
Since the Internet is getting saturated with information, content marketers are finding innovative ways to cut through the competition and stand out with something unique and engaging; hence, infographics. If you are still asking ‘what is an infographic?’, you’re probably not keeping up with the modern online marketing world.
Creating an infographic is easy and fun, but it takes a little practice and direction to create an engaging one.
First thing first. Identify the theme of your data as well as the problem that you aim to solve through infographic.
Create an outline and draw a rough sketch to see how well it goes with your concept. If it looks fine, finalize the sketch, and if not, keep thinking.
You must do your homework and confirm the facts before lacing your infographic with any information. Putting up inadequate or wrong information can be disastrous.
Put numbers in your narrative and not the other way around. Too much data can be overwhelming or confusing. Pick only key data points and focus on how to deliver them in an interesting manner.
There are different approaches to go by:
Adding relevant visuals, such as Bar charts, Pie charts, Line chart, etc. can save reader’s time while conveying the message clearly.
8. Make sure the layout is logical and adaptable
Creating an engaging infographic is easier said than done, but taking the right approach should help you achieve your objectives with ease. Here’s how you can add value to your infographic and the sharing process that follows.
If you don’t believe our words, you ought to believe the numbers.
Infographic is an increasingly popular way to present complex concepts in an easy-to-understand visualization.
Creating an infographic may be more time-consuming than writing an article, but that extra time you invest will certainly pay off in the form of an increase in the number of viewers and better engagement.
How do you see infographics as a medium to inform and educate readers? Have you been using infographics to connect with your target audience?
If yes, then tell us in the comments how well it worked out for you.
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