The Advantages of CRO

All forms of marketing have advantages and disadvantages. That’s why there are so many platforms and strategies out there, one will generally make up for the shortcomings of another. With so many platforms and strategies out there, it’s likely you’ve only heard of a few disparate strategies here and there. Well, today we at Traffic Radius are here to tell you about one of the most consistently rewarding forms of marketing, CRO.

The advantages of CRO are devastatingly effective for any business looking to improve their conversion rate, one of an online business’s most vital statistics measuring fiscal success. Read on to find out precisely why.

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What is CRO?

Before we can go talking about the advantages of CRO over other forms of marketing, it’s probably prudent to define what we mean by CRO in the first place. Although it’s likely that by being here you’re already familiar with the practice, for those new to the realm of marketing, CRO stands for Conversion Rate Optimisation. What is a conversion rate? It’s the percentage of a business’s customers that are taking an action desired by the business.

Let’s say you run a baby clothes store, and you’re doing fairly well but you want to capitalise on your returning customers. You may choose to do this through an email marketing campaign. A CRO expert or agency would assist you in changing elements of your website to funnel people to sign up to your mailing list.

In this instance, the act of signing up to the mailing list is the conversion. The conversion rate is how many customers sign up to the mailing list, against the total number of customers in a given period. Optimising this conversion rate is the practice of making changes to your site that encourages visitors to sign up.

The Benefits of CRO

We’ve done a good job of talking up CRO to you, now it’s probably time we start talking to you about the actual advantages of CRO. As we said before, all forms of marketing have pros and cons, we don’t live in a perfect world. CRO is instrumental in increasing profits and leads, but what’s often ignored when talking about the advantages of CRO is the fact that its benefits are much further reaching than that, and after you read the following list you will see that CRO is an incredible marketing system with uniquely holistic traits.

1# CRO Provides Useful Data that Helps in Making Decisions

Any good decision made throughout history has been based on two things, experience and information. CRO provides that information, allowing you to make well-informed and calculated decisions.

CRO leaves no room for guesswork or projecting. You may think you have a good idea of what your customers need or want. You may even be one of the people that erroneously quotes Henry Ford saying “If I had asked people what they want, they would have said ‘faster horses’.”

People know what they want, and with CRO tools like CrazyEgg that provide detailed analytics and maps of your customer’s user journey, you’ll be armed with their habits and desires. The numbers don’t lie, and one of the major advantages of CRO is that all the numbers you could ever want are right there at your fingertips.

2# You’ll get Better Results

But these numbers aren’t just useful for decision-making in the business, but they can also help you with your website design. If most of your customers are scrolling through your website to reach a particular page, putting that page closer to the home page or making it the prominent target of your paid advertising or other content could really help your conversion rate.

Alternatively, if from the data you gather it seems like customers are looking for something specific that they’re just not finding from your site, maybe you can run a promotion where you offer a special or a discount off select items in exchange for feedback. No matter what, CRO will always give you major insight into what customers think and want from you.

3# You will Make More Money over Time

Marketing is rarely an instant win, and when you engage the services of a new marketer it’s almost always the way to witness an initial drop in business or conversions. After all, people need some time to adjust to new things. CRO is not about becoming a millionaire overnight, rather it’s about incremental and consistent change over time.

After an initial decline due to changes made, sooner or later you will start seeing some more uptick on your site. Areas that were going ignored will now start to bring in some money, and steadily the money they bring in will increase over time.

This is where CRO is king, not in big changes that come and go at the drop of a hat, but in small, steadily increasing profit margins in areas of opportunity that were previously getting missed.

4# You will Outrank your Competition in the SERPs

Another one of the major advantages of CRO is that it directly feeds into another form of web optimisation, SEO, or “Search Engine Optimisation.” SEO is the practice of optimising your website to rank higher in the search engine results pages (SERPs) of whatever search engine you’re targeting at the time. CRO methods will show you your “bounce” rate which is how frequently people leave your website. What’s more, CRO may show you elements that improve or sabotage your bounce rate.

Bounce rate is something that a lot of search engines use to verify the usefulness of your website. Making your bounce rate as low as possible improves your quality score in the eyes of Google, and therefore may increase your ranking, which in turn is proven to increase the amount of organic traffic you get.

#5 CRO Tests are Safe

It may be difficult for some newer marketers to believe, but there was once a time when A/B Testing didn’t exist, and all testing was done in the field, in real life, and based on limited market research and gut feelings. It’s understandable now why some questionable ad campaigns were ever launched.

The good news is that now, CRO is a thing, and with it, A/B Testing, where elements designed to create conversions can be tested in a controlled environment, away from public eyes to generate reasonable models of audience reaction before launch.

With CRO, the scourge of scandal need never be feared.

#6 Learn More about your Audience

CRO isn’t only useful because of its testing but because most CRO tools will actively record user data in real-time. This allows you to get a much more intimate view of the thought processes of your customers and allows you to run your business and tweak your website accordingly. Some CRO tools even provide full-length screen recordings of your customer’s visits to your website, allowing you to analyse the real-time movements of your customers and arrange your website to fit.

Conversion Rate Optimization Strategies

If you are a business owner, waiting to improve the conversion rate of your website, you might want to get the best agency with expertise and resources to do so. Hiring a conversion rate optimization service is the finest option to help identify the flaws of your business and to develop a comprehensive Conversion Rate Optimization (CRO) strategy.

A successful conversion rate optimization strategy comprises a combination of best practices like A/B testing, clear-cut copy, mobile optimization and a simple checkout process. When you implement these strategies and monitor them in the website performance, the business would be able to optimize the website for higher conversion rates to get more leads and sales, and ultimately revenue.

Conversion Rate Optimization Best Practices

Being one of the leading players of SEO in Melbourne, we use the best practices for CRO including:

A/B Testing: This is the process of comparing two versions of a webpage to evaluate the performance.
Mobile Optimization: With the preference for using mobile devices, it is important to optimize your page for mobile. Ensure that the page is responsive, easy to navigate and that it loads quickly.
Clear and Concise Copy: The website copy should always be easy to read and understand to communicate the benefits of your products or services.
Simple Check-Out Process: There is a significant reduction of steps that are needed to complete a purchase and so, the entire process has become easier.

Learn More: Conversion Rate optimization strategy

Why Conversion Rate Optimization is Important

CRO is crucial for business if you want to increase the ROI in digital marketing campaigns. Implementing changes in the conversion rate of a website can boost lead generation, sales and overall revenue. Also, Conversion Rate Optimization Services can aid businesses to identify areas that call for improvement and optimisation for better performance.

How to Generate Your Conversion Rate?

If you are looking to generate a better conversion rate, then you might want to opt for the best SEO services in Melbourne. At Traffic Radius, we use the best conversion rate optimization strategies to ensure that you get a jump start on the number of visitors to your websites and the actions taken by the visitors.

We use website analytics tools like Google Analytics to calculate your website’s conversion rate. We can help you curate your landing page, email campaigns, and social media ads to land better conversion rates. By providing compelling content and persuasive language, your business will grow, and the users will take the desired action to get better conversion rates.

The Big One

Possibly the most useful of the advantages of CRO is the platform’s ability to allow you to be more flexible in what you try and implement. Because of the prevalence of A/B Testing in CRO, it offers a risk-free environment to test inherently uncertain ideas and get accurate projections. If you have an idea based on sound logic, then it doesn’t really matter how precarious it might be, you can always do an A/B test and see how it’ll do, at either minimal or no cost at all!

Traffic Radius CRO Services

We know about all these benefits because we use them all the time! Traffic Radius is a full-service marketing agency based in Melbourne but with significant international outreach. Our CRO services are renowned for helping people generate traffic, turn profits, and grow their businesses to new heights.

We have a results-driven attitude and a wondrous team that loves to get big results for all businesses of any size. With a portfolio of over 400 clients globally, we’ve got the experience, tools, and knowledge to get you where you want to be.

To engage our services or even make an enquiry, contact us here at our website, or call us on 1300 870 901.