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It’s no surprise that with email marketing being as powerful a tool as it is that many people are seeking to utilise it in order to further their business. Not only is email marketing powerful but it’s versatile as well, and can be applied to a variety of goals, such as building an audience, spreading brand awareness, increasing conversion rate, remarketing, and more. Its low cost and relative ease of use and implementation are also reasons that email marketing is a highly desirable method of marketing.
However, if you’re already running an email marketing campaign then you already know all this, but is your campaign performing as well as it could be? If not, then this blog is for you. Join us as we cover the best email marketing tips that can help take your email marketing to the next level.
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What is Email Marketing?
Email marketing is the practice of maximising the effectiveness of an established audience. This is done by optimising your website or landing page to convince customers to sign up to a mailing list in exchange for promotions or deals. By signing up to the mailing list, customers are able to receive regular updates from you straight to their inboxes, as well as promotions, specials, and other forms of communication.
This is what makes email marketing so effective, it leaves a constant reminder of you in the customer’s inbox that sooner or later they’ll have to interact with in order to either read, archive or delete it.
Email marketing has been proven to be around 40% more effective than social media marketing and has turned users an ROI (Return on Investment) of around $44 for every $1 spent. You can get these results too but using the following email marketing tips and tricks.
Know Your Brand and Keep it Consistent
Out of a list of email marketing tips, this one might seem the most unrelated to actually marketing via email. But the truth is that if your brand isn’t solid and consistent, people will lose faith in you. Once, advertising used to be about selling a product, now it’s about selling a brand whose products and ethics are trustworthy. Buying is done less by need and more by personality.
It is important that before you set out on your email marketing journey, you have a fully established brand and that you or your marketing team are aware of that brand and what it looks like. What colour palette do you use? What fonts? What kind of voice does your brand have? Make sure that this information is made available to anyone involved in managing communications by the company, especially marketers. Be sure that all designs, copy, and content are kept consistent. This will enforce the image of you as an authority in the mind of your customers.
Optimise for Mobile
One of the best tips for email marketing that anyone can give is to optimise for mobile before anything else. These days everyone has a phone, and studies have shown that mobile emails have a 65% higher chance of bringing people back to your website, making mobile optimisation much more than an afterthought – which sadly too many companies seem to conside.
When designing your marketing emails, design for mobile first then create the desktop version after. This ensures that from the get-go you have a solution to the most valuable form of email marketing.
Make it Easy for People to Subscribe
You want people to subscribe to your mailing list, after all with no mailing list there’s no campaign. Bearing this in mind, you have to make sure that it’s easy for people to subscribe to your mailing list. This can be done by creating dedicated landing pages that give people the option to subscribe from the moment they land on it, or from a simple “agree to receive news, updates, and special offers from [company name here]” checkbox in the cart. There are a variety of ways to do it, but one of the most common things from all the best email marketing campaigns is that they made it as easy as possible for people to sign up to their mailing list, as well as offering some form of incentive.
Create a Schedule
This should be easy enough to do, but when it comes to any form of marketing, audience research is key, not just to find out who your audience is, but when they are active. This allows you to not just target people, but specific times too, maximising ROI while decreasing money spent on round-the-clock advertising.
There is a reason this keeps coming up in blogs, and that’s because it is one of the most effective email marketing tips out there, if not one of the best tips for ALL marketing! It’s important to remember that up until now, you’ve been working off of two things, research and projections. These are mere hypotheses, likely outcomes based on established patterns and logic. It is in no way a confirmation of the way that your marketing will be received. Before you launch anything, always take it through A/B testing, and make sure that you’re sending through the result with the highest efficacy.
Make your Emails Shareable
The marketing funnel sometimes projects the establishment of customers as “advocates,” that is, after they buy something from you and witness your service first hand, they should be so pleased that they start marketing for you, spreading word-of-mouth about your business Just like with signing up, you should make this process as easy as possible for them. Put social media links in every email you send, put content that is relevant and useful to your audience in the emails and encourage your audience to forward them via calls-to-action. Speaking of which…
This doesn’t just go on a list of email campaign tips, but basically any list of tips for any kind of marketing campaign you’ll see. That’s how integral call-to-actions are. A call-to-action is a prompt that directs your customer to take a desired action, for example, signing up to a mailing list.
Checking your Metrics
Of all these tips, this is probably the most important. No matter how many email marketing campaigns you run or tips that you read, you will never be successful if you don’t examine the metrics and switch things up accordingly. If the metrics show that your audience is turned off by your colour scheme, run some user surveys and change it. If heatmaps show that audience members bounce after a certain point in a piece of content, find out why, and be sure to implement the feedback in future content.
Marketing is a never ending cycle of research and improvement and this is doubly so for an ongoing marketing method like email campaigns. Make sure you’re always researching, learning, and adapting.
Take the Easy Way
Alternatively, if all of this feels like too much for you to handle, you can always call Traffic Radius. Our email marketing services have led to many businesses growing and meeting their goals. This is due to our experience, flexibility, integrity, and incredibly skilled team of marketing professionals, all passionate about their job, and all dedicated to our clients.
Working with us is simple enough, and if you want to find out more, you can contact us here or call us on 1300 870 901.